KIND Healthy Snacks

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KIND Healthy Snacks
Type Private
Industry Snack Foods
Headquarters New York, NY, U.S.
Website www.kindsnacks.com

KIND Healthy Snacks (KIND) is a natural foods company based in New York, New York. The brand was introduced in 2004 by Daniel Lubetzky and currently manufactures two lines of whole nut and fruit bars made from natural ingredients.[1]

Products

KIND currently offers three lines of whole nut and fruit bars—KIND Fruit & Nut, KIND PLUS, and KIND Nuts & Spices. KIND offers Fruit & Nut and PLUS varieties in smaller, 100 calorie-range portions with KIND minis.

Introduced in 2004, KIND Fruit & Nut is currently available in the following eleven flavors:

  • Fruit & Nut Delight
  • Nut Delight
  • Almond & Apricot
  • Almond & Coconut
  • Macadamia & Apricot
  • Walnut & Date
  • Fruit & Nut in Yogurt
  • Almond & Apricot in Yogurt
  • Sesame & Peanuts in Chocolate
  • Apple Cinnamon & Pecan
  • Peanut Butter & Strawberry

In 2008 KIND launched KIND PLUS, a line of whole nut and fruit bars with an "added nutritional boost".[2] KIND PLUS is available in the following eight flavors.

  • Cranberry Almond + Antioxidants
  • Almond Cashew + Omega-3
  • Mango Macadamia + Calcium
  • Almond, Walnut & Macadamia + Protein
  • Peanut Butter Dark Chocolate + Protein
  • Pomegranate Blueberry Pistachio + Antioxidants
  • Blueberry Pecan + Fiber
  • Dark Chocolate Cherry Cashew + Antioxidants

In 2010, KIND launched smaller portioned, 100 calorie-range KIND minis, currently available in four flavors:

  • Fruit & Nut Delight
  • Almond & Apricot
  • Almond Cashew + Omega-3
  • Cranberry Almond + Antioxidants

2012 brought in KIND Nuts & Spices, whole fruit and nut bars that contain 5g of sugar or less, per bar. Currently available in four flavors:

  • Dark Chocolate Nuts & Sea Salt
  • Dark Chocolate Cinnamon Pecan
  • Cashew & Ginger Spice
  • Madagascar Vanilla Almond

In 2013 KIND launched a line of KIND Healthy Grains, all natural granola bars. Currently available in four flavors:

  • Maple Pumpkin Seeds with Sea Salt
  • Dark Chocolate Chunk
  • Vanilla Blueberry
  • Peanut Butter Dark Chocolate
  • Oats & Honey

Each KIND bar is gluten-free, dairy-free, non-GMO, trans fat-free, low GI, and low in sodium.

History

The path to KIND began in 1994 with PeaceWorks Inc., an innovative not-ONLY-for-profit business aimed at fostering joint business ventures between neighboring citizens in conflict regions worldwide. After several successful PeaceWorks ventures, company founder Daniel Lubetzky eventually conceived KIND in 2004.[3][4]

Awards

Since its inception, KIND has received a number of awards and distinctions from both media and the natural foods industry, including the following:

  • Prevention Magazine – "Healthiest Packaged Foods of 2011"[5]
  • Men's Health – "Best Breakfast Bar 2010: KIND Plus Almond Cashew + Flax (Omega-3)"[6]
  • Women's Health – "Best Snack for Women: KIND Fruit & Nut bars"[7]
  • Entrepreneur of 2010 – "Entrepreneneur of the Year 2010"[8]
  • Woman's Day – "Best New ‘Pom’ Product: KIND PLUS Pomegranate Blueberry Pistachio + Antioxidants"
  • Family Circle – "Top Healthy Snack" KIND Almond Cashew + Flax (Omega-3)'
  • Natural Products Expo East 6th Annual New Products Showcase Awards – "Best New Food Product of the Year"[9]
  • National Association of Specialty Food Trade – "Outstanding Snack Food Top 4 Finalist"[10]
  • Progressive Grocer – "Editor’s Picks"[11]
  • Health Magazine – "Best Snack Bar"
  • Good Housekeeping – "100 Best Convenience Foods"[12]
  • Whole Foods Magazine – "Best Snack Bar"

Recognition

In 2008 KIND founder, Daniel Lubetzky, was recognized by Businessweek as one of "America’s Most Promising Social Entrepreneurs" for the development of an innovative model where "the business itself advances a social cause and vice versa".[13] Then in 2009, Time magazine named Daniel Lubetzky and KIND one of 25 "Responsibility Pioneers" for working to promote "global coexistence and kindness".[14] Most recently, Entrepreneur Magazine selected Lubetzky as the winner of its annual Established Entrepreneur of the Year Award for 2010 in recognition of its "scrumptious snack bars and its mission to inspire kindness".[15]

Studies

In 2010 a study completed by the Yale-Griffin Prevention Research Center found that snacking on nutritionally dense foods can be an effective tool for weight maintenance.[16] In contrast to other studies linking snacking to weight gain, this study, which provided two KIND bars per day to 94 overweight adults, found that no weight gain occurred despite the fact that participants added roughly 350 calories to their daily diet. Dr. David Katz, the principal investigator of the study, indicated that "these study results demonstrate that snacking cannot be generally categorized. Instead, the results substantiate the theory that snacking on nutritious foods packed with protein and fiber can help to control appetite and prevent overeating".[17]

KIND Movement

Through the The KIND Movement, KIND aims to make the world a little kinder by inspiring unexpected acts of kindness. In the spirit of this movement, in 2009, KIND launched Do the KIND Thing, an evolving platform that empowers people to turn KIND acts into support for causes.[18] To date, the KIND Movement has inspired thousands of kind acts around the world and has been recognized by Time magazine as a "New Way to Make a Difference".[19]

References

  1. ↑ "The Way I Work: Daniel Lubetzky of KIND", Inc., 2010.
  2. ↑ "Kind Plus Bars". Progressive Grocer. 2008-06-01. 
  3. ↑ "The way I work: Daniel Lubetzky of kind". Inc. Magazine. 2010-01-12. 
  4. ↑ "Holding fast to a mission, even now". Crain's New York Business. 2008-12-15. 
  5. ↑ "Healthiest Packaged Foods 2011". Prevention Magazine. February 2011. 
  6. ↑ "2010 Men's Health Nutrition Awards: Best Breakfast Bar". Men's Health Magazine. October 2010. 
  7. ↑ "125 Best Packaged Foods for Women". Women's Health. October 2010. 
  8. ↑ "The Envelope Please... The Entrepreneur of 2010 Awards". Entrepreneur Magazine. January 2011. 
  9. ↑ "KIND Mango Macadamia wins Best New Product Natural Product Expo East". KIND Healthy Snacks News Release. 2008-10-21. 
  10. ↑ "NAFST 2006 Product Awards Competition" (PDF). SpecialtyFood.com. 2006-06-23. 
  11. ↑ "Editor’s Picks 2009". Progressive Grocer. 2009-10-01. 
  12. ↑ "100 Best Convenience Foods". Good Housekeeping. 2009-02-01. 
  13. ↑ "America's Most Promising Social Entrepreneurs". BusinessWeek. 2008. 
  14. ↑ "Depending on the KIND-ness of Strangers". New York Times. 2010-06-12. 
  15. ↑ "The Envelope Please...The Entrepreneur of 2010 Awards". Entrepreneur Magazine. January 2011. 
  16. ↑ "Snack Attack: How a new study is saying snacking is good for our health". ABC's Good Morning America. 2010. 
  17. ↑ "New study suggests not all snacking causes weight gain". Dr.David Katz. 2010. 
  18. ↑ "Depending on the KIND-ness of Strangers". The New York Times. 2010-06-12. 
  19. ↑ Caplan, Jeremy (2009-09-10). "New Ways to Make a Difference". Time. 

External links

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