June Cohen

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June Cohen, Executive Producer at TED, in 2009

June Cohen is an American producer. She is the Executive Producer of TED Media for TED (Technology, Entertainment, Design).[1] She led the effort to bring the conference online, launching the podcast series TEDTalks in 2006, the redesigned TED.com in 2007, the TED Open Translation Project in 2009, the TED Open TV Project in 2010 and TED Conversations in 2011.[1] Cohen joined the TED staff in 2005.[2] She also produces TED's year-round salons, edits the TED Blog, and co-curates and co-hosts the annual conference in Long Beach, with TED curator Chris Anderson.[1][2] She lives in New York City.[3]

Early career

Cohen holds a BA in political science from Stanford University (minors in human biology, anthropology, African studies), where she was Editor-in-Chief of The Stanford Daily,[4][5] which she describes as "another formative experience that has influenced everything I've done since."[5]

Cohen was an early innovator in new media. In 1991, she led a team at Stanford University that developed the world's first networked multimedia magazines, called "Proteus".[5] It was built in HyperCard, and used newly released QuickTime to integrate video. It was made available over the campus computer network, as a supplement to the campus newspaper, and was phased out after the advent of the web.[5]

From 1994 to 2000, Cohen worked for HotWired, the pioneering website from Wired magazine, which introduced many of the conventions now commonplace on the web -- it was the first website to introduce a membership system, a commenting system, and ad banners.[3] She was part of the team that launched the site in 1994, and from 1997-2000, as the young Vice President of Content, she helped lead HotWired to profitability.[3] She also oversaw all creative development on sites, from Animation Express to the HotBot search engine.[5] She wrote the Net Surf blog from 1994 to 1996. In 1996 she launched Webmonkey, the how-to site for web developers.[6] In 1997, she led the widely publicized launch of "HotWired 4.0," which featured extensive use of JavaScript and "dynamic HTML."[7]

After leaving Wired magazine, Cohen wrote "The Unusually Useful Web Book" in 2003, hailed by critics as "an instant classic" and translated into four languages.[4][5][8]

TED.com

After joining the TED team in 2005, Cohen soon hired a filmmaker specializing in the Web, Jason Wishnow, and began planning TED's first video podcast.[9][10] Ever since Chris Anderson had, in 2001, acquired the TED conference -- an elite, expensive, annual event, isolated from the world at large -- he was looking for ways to make the talks available to a wider audience beyond the conference.[10] June Cohen tried to interest TV stations in a TV show consisting largely of TEDTalks, but was told that the lectures lacked mainstream appeal. "When the BBC told me that TED talks were too intellectual for them, I thought it was time to change strategies,"[11] In June 2006, a small batch of free videos were posted online, under Attribution-NonCommercial-NoDerivs Creative Commons license.[12][13][14] By January of the next year, 44 talks had been put online, and they had been viewed 3 million times.[12] Based on that success, TED pumped hundreds of thousands of dollars into its video production operations and into the development of a Web site to showcase about 100 of the talks.[12] "Conventional business logic would tell you that in a community like TED you have to keep your commodity scarce and expensive to retain brand value," she said in an interview. "But the same year we started releasing most of our content for free we raised our conference price by nearly 50 percent and still sold out in 12 days."[12]

In 2007, the new TED.com was launched, designed by Method, a design firm based in New York and San Francisco.[1] The website has won numerous awards, including seven Webby Awards, iTunes Best Podcast of the Year (2006-2010), the Communication Arts 2007 Interactive Award for Information Design, the 2008 OMMA award for video sharing, the 2008 Web Visionary Award for technical achievement, the 2008 One Show Interactive Bronze Award, the AIGA Annual Design Competition (2009) and a 2012 Peabody Award.[3][15][16] TED.com has been featured in two major design exhibits, at the London Design Museum and the Denver Art Museum.[3] It was named one of the 50 Best Websites of 2010 by Time magazine, and has received praise from various media outlets, including The New York Times, The Guardian, and Design Week.[17][18] According to announcements made at the TED Conference in February 2010, TEDTalks were watched 250 million times in the first 3½ years they were available. By July 2012, the talks had been viewed more than 800 million times.[9] Some of the talks, like those by Hans Rosling, Ken Robinson and Jill Bolte Taylor have become viral hits.[19] [20] [21] "Putting the talks online free was risky and it turned out really well for us," Cohen has said in an interview. "It turned our audience of 1,000 conference attendees into an audience of 150 million people worldwide."[22]

Personal interests

June Cohen describes herself as "passionate about the visual and performing arts". She spent a large part of her younger life on stage. In several periods, she saw "literally every show on Broadway". She also describes herself as "a tremendous science geek, a voracious reader, a passionate traveler, an on-again, off-again photographer and a devoted life-long learner."[5]

References

  1. ↑ 1.0 1.1 1.2 1.3 TED staff TED.com Accessed 2012-07-20
  2. ↑ 2.0 2.1 TEDBIOS tedblog Accessed 2012-07-20
  3. ↑ 3.0 3.1 3.2 3.3 3.4 Bibliotech Program 2011 speakers Stanford.edu Accessed 2012-07-20
  4. ↑ 4.0 4.1 biography mediahabit.typepad.com Accessed 2012-07-20
  5. ↑ 5.0 5.1 5.2 5.3 5.4 5.5 5.6 TED staff info TED.org Accessed 2012-07-20
  6. ↑ Webmonkey, RIP: 1996 – 2004 2004-02-17 www.wired.com Accessed 2012-07-20
  7. ↑ Wired Digital Unveils HotWired 4.0 1997-07-01 http://www.prnewswire.com/ Accessed 2012-07-21
  8. ↑ The Unusually Useful Web Book Amazon.com Accessed 2012-07-21
  9. ↑ 9.0 9.1 Nathan Heller - Listen and Learn 2012-07-09 The New Yorker
  10. ↑ 10.0 10.1 June Cohen - Speech at Stanford The Story Behind "TED: Ideas Worth Spreading" published 2011-06-06 on YouTube.com
  11. ↑ With 500 Million views, TED Talks provide hope for intelligent internet video June 27, 2011 Mashable.com Accessed 2012-07-20
  12. ↑ 12.0 12.1 12.2 12.3 "Giving Away Information, but Increasing Revenue" The New York Times" 16 April 2007
  13. ↑ Hefferman, Virginia (January 23, 2009). "Confessions of a TED addict". The New York Times. Retrieved 2010-07-12. 
  14. ↑ TEDTalks usage policy ted.com
  15. ↑ Method - Awards Method.com Accessed 2012-07-20
  16. ↑ TED.com wins a 2012 Peabody Award TEDBlog Accessed 2012-07-20
  17. ↑ Time Staff (25 August 2010). "50 Best Websites of 2010 - TED". Time magazine.
  18. ↑ "In Praise of... TED". The Guardian (UK). 6 May 2008.
  19. ↑ Hans Rosling: Stats that reshape your world-view TED.com 4,252,590 views on 2012-07-20
  20. ↑ Ken Robinson says schools kill creativity TED.com 11,338,544 views on 2012-07-20
  21. ↑ Jill Bolte Taylor's stroke of insight TED.com 8,931,544 views on 2012-07-20
  22. ↑ Chapman, Glenn (6 May 2010). TED Talks take to TV. phys.org.

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