Joyalukkas

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Joyalukkas

Type	Private
Industry	Jewelers
Founder(s)	Joy Alukkas
Area served	India, UAE, Singapore, United Kingdom, Kuwait, Bahrain, Oman, Qatar Saudi Arabia
Products	Jewellery
Revenue	$1.3 billion^[1]
Owner(s)	Joy Alukkas
Website	www.joyalukkas.com

Joyalukkas is an ISO certified Indian jewellery group based in Kochi, Kerala, India. The company is named after Joy Alukkas, the company's chairman and founder.^[2] Joyalukkas group has 85 retail jewellery outlets across nine countries,^[3] employing around 5000 people, which is expected to triple by 2015.^[4] The group is also involved in luxury air charter and helicopter services under the name Joy Jets.^[5]

History

Joy used to work in his father's jewellery showroom founded in 1956. Having gained experience there, he moved to the Middle East where he set up his first jewellery retail outlet in 1987, in Abu Dhabi, United Arab Emirates and they were the first branded jewellery group established in Gulf Countries.^[6] More retail outlets were set up in the UAE in Dubai, Sharja, Al-Ain and Ras Al-Khaimah, making him the first jeweller in the Middle East to be certified with ISO 9001 and ISO 14001.

The Joyalukkas group then shifted their headquarters to Kochin, Kerala to tap into the growing demand for gold in middle income families in India. Joyalukkas group owns a chain of 85 showrooms spread over nine countries, out of which 26 are located in Kerala.^[7]

Joyalukkas has branched out from jewellery and is involved in services such as money exchange, radio via RadioJoyAlukkas.com, luxury air charter via Joy Jets and malls via Joy Malls.

About Founder

Joy Alukkas is the founder and chairman of the group of Joyalukkas. He is an Indian enterpreneur from the city of Thrissur of Kerala. He has been listed by the Forbes Asia magazine as one among the 100 richest persons of India.^[8]^[9]^[10]

Products

The store also sells textiles, apparels and accessories through its Wedding Centers.^[11]

Associations

Forevermark, the diamond brand from the group of De Beers is associated with the group of Joyalukkas.^[12]

Locations

India

Karnataka	Kerala	Tamil Nadu	Andra Pradesh	Other States	Gujarat
Bangalore	Kochi^[13]	Chennai	Nizamabad	Mumbai	Vadodara
Mangalore^[14]	Thrissur	Coimbatore	Hyderabad	Haryana	Ahmedabad
Mysore	Angamaly	Ramanathapuram	Ongole	Delhi
Hubli	Kottayam	Salem	Vijayawada	Puducherry
Shimoga	Thiruvalla	Thirunelveli	Nellore
	Kollam	Madurai	Chittoor
	Thiruvananthapuram	Vellore	Visakhapatnam^[15]
		Karur	Guntur
		Kanchipuram	Kakinada
		Kumbakonam
		Thanjavur
		Trichy

Abroad

United Arab Emirates	Other Countries
Dubai	London^[16]
Sharjah	Singapore^[17]^[18]
Ajman	Bahrain
Abu Dhabi	Kuwait
Ras Al Khaimah	Oman
Al Ain	Muscat
	Qatar
	Doha
	Saudi Arabia
	Riyadh
	Jeddah
	Al Khobar

Awards

Joyalukkas group is the 'Superbrand' award winner of United Arab Emirates for the year 2010 and 2011. The award of Superbrands is organised by Superbrands, United Arab Emirates.^[19]

Brand Ambassadors

Hrithik Roshan
R. Madhavan (Tamil Nadu)^[20]^[21]
Allu Arjun (Andhra)^[22]
Suresh Gopi (Kerala)
Sudeep (Karnataka)
Shreya Ghoshal

References

External links

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