Joy (perfume)

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Joy by Jean Patou
Fragrance by Jean Patou
Type Women's fragrance
Released 1929
Label Patou

Joy is a perfume created for Parisian couturier Jean Patou by perfumer Henri Alméras in 1929. It is considered to be one of the greatest fragrances created and is a landmark example of the floral genre in perfumery.[1]

Joy was created as a reaction to the 1929 Wall Street Crash, which had diminished the fortunes of Jean Patou's wealthy American clientele. Despite its elevated price and the depressed economic environment, Joy became a success and has remained Jean Patou's most famous fragrance.

Joy is composed primarily of a combination of jasmine and rose. 10,000 jasmine flowers and 28 dozen roses are required to create 30ml of the parfum, contributing to its high retail price.[2]Joy also contains other flowers such as Ylang ylang, Michelia and Tuberose. Given its many ingredients, Joy does not smell like a specific flower. According to Luca Turin, "the whole point of its formula was to achieve the platonic idea of a flower, not one particular earthly manifestation." [3] The bottle was created by French architect and artisan Louis Süe and was designed to have a simple, classical feel.[2]

"Joy" was voted "Scent of the Century" by the public at the Fragrance Foundation FiFi Awards in 2000, beating its rival "Chanel No. 5".[4]

In 2002, the House of Jean Patou created Enjoy, a contemporary take on Joy meant for younger women.

Joy's name was referenced in Joy, Scandal, Sin: a Cultural History of Fragrance from 1750 to the Present, a book by Richard Stamelman.

Joy is preserved in its original 1930 formulation in the archives of the Osmothèque, donated to the collection by Jean Kerléo (formerly head perfumer at Jean Patou).[5]

References

  1. ↑ Fragrantica.com Team. "Joy Jean Patou Perfume". fragrantica.com]. Retrieved 2008-05-07. 
  2. ↑ 2.0 2.1 "Creating Joy". Jean Patou. Retrieved 2009-09-28. 
  3. ↑ Turin, Luca; Tania Sanchez (2008). Perfumes: the guide. New York, New York: Viking. ISBN 978-0-670-01865-9. 
  4. ↑ "Great Joy for Patou— Joy, Scent of the Century". Soap Perfumery & Cosmetics. September 2000. 
  5. ↑ Osmothèque - Conservatoire international des parfums. Official website. Web.

External links

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