Jordan Schur

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Jordan Schur is co-chairman and CEO of the film production company Mimran Schur Pictures. He is also the former President of Geffen Records and the founder of Flip Records and Suretone Records.[1]

Career

Jordan Schur is a veteran of the music and entertainment industry. In 1994, Schur started Flip Records.[2] The label launched the careers of artists such as Limp Bizkit and Staind. Flip Records has sold over 60 millions records to date.

In 1999, Schur became the youngest label head in the music industry by taking over as President of Geffen Records. He presided over the careers of artists such as The Cure, Blink 182, Snoop Dogg, Weezer, Ashlee Simpson, Mary J. Blige, Common, Guns and Roses, Nirvana, Beck and many more. The Ashlee Simpson Show was one of Schur's most notable accomplishments in facilitating a more modern approach to music marketing. The MTV reality show resulted in a #1 single and #1 album for the artist, turning Ashlee Simpson into a household name and sparking her career. In 2003, Schur oversaw the acquisition of DreamWorks Records and MCA Records into the Geffen Records label. The company sold in excess of 2 billion in music sales worldwide and went on to become the market share leader in the industry.

In 2006, Schur departed Geffen Records and established Suretone Records, a joint venture with Interscope Records.[3] He also established SJS Management. Artists such as The Cure, Limp Bizkit and Shwayze joined the Suretone label. He launched the MTV reality series Buzzin' (TV series) that highlighted the rise of Suretone artist Shwayze.[4] This landed the artist the #1 album slot on the iTunes album chart and #5 album slot on Billboard.

In 2009, Schur and longtime friend David Mimran partnered to form the film production company Mimran Schur Pictures. Their first film was Stone, a psychological drama starring Robert De Niro and Edward Norton, followed by Henry's Crime, a deadpan caper film starring Keanu Reeves, Vera Farmiga and James Caan. Both films premiered at Toronto.[5] In 2011, Mimran Schur Pictures partnered with Lionsgate to release the action drama Warrior starring Tom Hardy, Joel Edgerton and Nick Nolte. Notably, Nick Nolte went on to receive an Academy Award nomination for Best Supporting Actor in Warrior. Upcoming on the Mimran Schur Pictures film slate are Pawn Shop Chronicles, starring Paul Walker, Matt Dillon, Brendan Fraser and Elijah Wood, and Five Against a Bullet, starring Bruce Willis and will be co-financed with Sony Pictures.[6]

In 2013, Schur partnered with music manager powerhouse, Carl Stubner, to form Suretone Entertainment, a multifaceted company composed of Suretone Records and Suretone Pictures. Suretone's artists roster includes names such as Fleetwood Mac, ZZ Top, India.Arie, Puddle of Mudd and Filter.[7]

Among his other ventures, Jordan Schur is a majority partner in Jordan Realty with real estate holdings in Manhattan. He is a principal partner in a New York based document retention company, Cityside Archives, with his father, Joel Schur. Along with his wife, designer Stephanie Schur, he has also created fashion house Michon Schur.[8]

References

  1. ↑ "2006 JORDAN SCHUR IN PARTNERSHIP WITH INTERSCOPE RECORDS LAUNCHES SURETONE RECORDS", Universal Music Group, California, 2006.
  2. ↑ "Flip Records". 
  3. ↑ Gallo, Phil. "Schur Rolls With Rock Label". Variety. 
  4. ↑ "Buzzin'". 
  5. ↑ Gardener, Eriq. "How to beat the indie financing system", The Hollywood Reporter, Los Angeles, 23 September 2010. Retrieved on 23 September 2010.
  6. ↑ Finke, Nikki and Brooks, Brian. "Bruce Willis Set To Star In ‘Five Against A Bullet’ for Columbia Pictures And Mimran Schur", Deadline, Los Angeles, 1 March 2012.
  7. ↑ "Suretone". 
  8. ↑ Gell, Aaron (1 March 2006). "The Next It Thing". Vanity Fair (547): 174. 
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