John Rossant

John Rossant (born January 29, 1955) is vice president of communications and public affairs for Publicis, an advertising and media company. He is Executive Chairman of PublicisLive, the Geneva-based events organizer, which has been producing the World Economic Forum (WEF) in Davos since 1995.^{[citation needed]}

Early life and education

Rossant was born and brought up in New York City, the second son Murray Rossant and Naima Landman. His father was a journalist, who worked for Business Week, served on the Editorial Board on the New York Times, and later became director of the progressive public policy group, the Twentieth Century Fund (now known as The Century Foundation).^[1]

After graduating from Collegiate School on New York’s Upper West Side in 1972, he was admitted to the University of Wisconsin-Madison, where he achieved a BA (Hons) in 1977. Interested in the Middle East and Classical Arabic, he obtained a CASA postgraduate scholarship to study at the American University of Cairo in Egypt, completing his course in 1978.

Journalism career

On returning to New York from Egypt, he became a journalist: his first full-time job was as the Riyadh-based correspondent of Arab News, the English-language daily newspaper in Saudi Arabia, from 1979 to 1981. This was a particularly turbulent period in the Middle East which saw the Second Oil Shock and the 1979 assault by Islamist extremists on the Great Mosque of Mecca – both events covered extensively by Rossant. Rossant returned to the US, where he helped found a newsletter on the global energy market, Petroleum Information International, before joining the staff of BusinessWeek in 1983. In 1984, he was then posted to Paris as BusinessWeek correspondent, where he remained until 1989, when he moved to Italy as BusinessWeek's Rome Bureau Chief and Middle Eastern Correspondent. After spending a decade in the Italian capital, he returned to Paris in 1999 as BusinessWeek's European Editor, managing the correspondents and support staff of the magazine’s four Europe-based news bureaus until 2005.

During his tenure as Europe Editor of BusinessWeek, Rossant took a year’s sabbatical in order to write a biography of the Saudi Arabian businessman and investor Prince Al-Waleed bin Talal. He spent most of the year traveling around the world with the Prince, but the manuscript was never published, possibly due editorial differences between Prince Al-Waleed and Rossant.

During his career as a journalist and bureau chief, Rossant received several prizes in recognition of his work, including the Overseas Press Club Award, in 1989 and 1993, and the German Marshall Fund Peter Weitz Award, in 2000 and 2003.^{[citation needed]}

Publicis Groupe and PublicisLive

In 2005, Rossant became communications directorof the Paris-based Publicis Groupe. He also became a member of the Publicis Groupe’s Executive Committee.

In 2008, Rossant became chairman of PublicisLive. Based in Geneva, and formally helmed by Richard Attias, it is best known for producing the World Economic Forum in Davos, the brainchild of Klaus Schwab who launched the first edition back in 1971. Shortly after Rossant’s arrival in Geneva, the WEF signed a seven-year exclusive contract with PublicisLive.^{[citation needed]}

PublicisLive is also responsible for the various spin-off regional editions of the WEF, such as in the Middle East, Dalian in China and in South America.

In March 2010, Rossant’s PublicisLive oversaw the successful launch of the Abu Dhabi Media Summit (ADMS), inspired by the successful formula of the Monaco Media Forum. The main theme of the first edition of the ADMS was how to attract and then integrate the estimated two billion new media users mainly in Asia, Africa and South America who will log onto the internet for the first time in the next three or four years.

In October 2010 PublicisLive organized the 13th Sommet de la Francophonie, (Worldwide Francophone Summit) which was held in Montreux, welcoming over 3,000 participants and 40 heads of states and delegations.

Personal life

In September 1992 John Rossant married Antonella Caruso, at the time a special adviser to the Italian Foreign Minister Gianni De Michelis in the field of Middle Eastern Affairs. A fluent Arabic speaker, she currently directs an Italian government-funded programme to promote political reconciliation between the warring factions in Iraq.

The Rossants have three children, Jordan (b. 1993), Matteo (1996) and Alexandre (2006).

Their principal residence is in Central Paris, while their country retreat at Livry in Normandy is an 18th-century chateau, which the Rossants have extensively restored and renovated over the last few years.^[2]

Other honorary commitments

Rossant is a Member of the Dean's International Council, University of Chicago Harris School of Public Policy Studies. He is also Co-founder and Board Member of the Fondation Tocqueville, Paris.

References

Further reading

• Cités connectées - Libération