Jhajariya

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Jhajhariya
Place of origin:
India
Region or state:
Rajasthan
Main ingredient(s):
Corn, milk, ghee, sugar, raisins, nuts
Recipes at Wikibooks:
 Jhajhariya
Media at Wikimedia Commons:
  Jhajhariya

Jhajhariya is a delicacy made of corn, milk, ghee and sugar garnished with raisins and nuts. Grated or coarsely ground fresh sweet corn is slowly roasted in ghee for few hours until it loses most of its moisture and assumes a dry granular form. [1]

The term Jhajariya is referenced in the advertisement for Google entitled Reunion that went viral.[2][3]

There is a video on YouTube [4] which describes the recipe for making the same.

References

  1. ↑ Regional Cuisine, Rajasthan- Sweets:Jhajariya
  2. ↑ Google's India Strategy: One Teardrop At A Time?
  3. ↑ Demand for Jhajariya on the rise after Google’s ‘Reunion’ ad goes viral; sweet shop owners confused
  4. ↑ http://www.youtube.com/watch?v=BK5EjMG0ieQ
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