Jalsha Movies

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Jalsha Movies

Logo of the channel
Launched 16 December 2012 (2012-12-16)
Owned by STAR India and Dev
Slogan Banglar Sobcheye Boro Cinema Hall (The Largest Cinema Hall of West Bengal)
Country India
Language Bengali
Broadcast area Maharastra
Headquarters Mumbai
Website www.jalshamovies.com

Jalsha Movies is a Bengali language movie channel operated by STAR India.[1][2] STAR India launched the 24-hour channel on 16 December 2012, after their earlier Bengali-language channel, Star Jalsha, was well received.[3]

Launch

Star India's earlier television channel, Star Jalsha (launched in September, 2008), was well received, prompting the network to launch a 24-hour Bengali movie channel, dubbed Jalsha Movies.[3] Jalsha Movies was launched on 16 December 2012. At the time there were two other Bengali language movie channels: Sony Aath and Zee Bangla Cinema.[1]

To promote the new channel, Star put 400 promotional hoardings (billboards) in Kolkata[1] in a campaign created by Ogilvy & Mather.[1] Bengali actor Dev was selected as brand ambassador.[3] ITC Vivel became the lead partner of the channel.[1]

At the time of launch Kevin Vaz, the channel's president and general manager, stated that he expected the channel to be successful and have "a good mix of advertisers".[1] Mahendra Soni of Shree Venkatesh Films considered the channel good for the West Bengal entertainment industry,[3] feelings echoed by film producer Srikant Mohta.[3]

The first film telecast on Jalsha Movies was Awara (2012).[4] At launch the channel had a library of 350 movies, 80 percent of which were recent productions.[1] The channel also signed a 5-year contract with Shree Venkatesh Films to air their films exclusively;[1] Vaz said that this guaranteed Jalsha Movies would have at least "60-70 per cent of Bengali movies and ... all the recent hits in past 5-7 years going forward."[5]

References

  1. ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 "Star bets on Bengali blockbusters with Jalsha Movies". Campaign India. Retrieved 16 December 2012. 
  2. ↑ "STAR to launch Bengali movie channel Jalsha Movies". Business Standard. Retrieved 16 December 2012. 
  3. ↑ 3.0 3.1 3.2 3.3 3.4 "STAR Jalsha to launch new Bengali movie channel, ‘Jalsha Movies’". Media Avatar. Retrieved 16 December 2012. 
  4. ↑ "Star Network to launch Jalsha Movies". Exchange4Media. Retrieved 16 December 2012. 
  5. ↑ "Jalsha Movies to set pace in the Bengali movie channel space". Indian Television (website). Retrieved 16 December 2012. 

External links

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