Jake Zim

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Jake Zim
Nationality  United States
Occupation digital media executive
Website
http://www.jakezim.com

Jake Zim is the senior Vice President of Digital Marketing for Sony Pictures Entertainment. Zim heads up the team responsible for digital creative and digital brand strategy, overseeing their work across the domestic slate. Projects that Zim directly manages include the next installments of the James Bond franchise[1] as well as Men in Black 3, 21 Jump Street and Total Recall, among others.[2][3]

Career history

Prior to joining Sony, Zim was Vice President, Digital Marketing at Twentieth Century Fox charged with overseeing the development and execution of Fox’s online, web and mobile marketing campaigns for domestic theatrical releases. He led the digital marketing strategy for Avatar, including the record-breaking launch of the trailer on Apple Trailers, which received over 4 million streams in 24 hours.[4] He also led the strategies for X-Men Origins: Wolverine, Night at the Museum: Battle of the Smithsonian, Ice Age 3: Dawn of the Dinosaurs, Alvin and the Chipmunks: The Squeakquel, Date Night, The A-Team, Predators, Wall Street: Money Never Sleeps, Unstoppable, The Chronicles of Narnia: The Voyage of the Dawn Treader, and, most recently, Rio. For that film, he spearheaded the marketing integration of the Angry Birds Rio game app with mobile developer Rovio. Angry Birds Rio launched in March 2011 as the #1 app in the iTunes app store.[5][6][7][3][8]

Zim began his tenure at Fox in 2006 as vice president of Online Marketing for Fox Atomic, where he developed digital theatrical marketing campaigns for 28 Weeks Later, The Comebacks, Turistas and The Hills Have Eyes 2. During that time he was recruited to join the Fox team that partnered with NBC to launch Hulu.[9][10]

In 2008 Zim served as Chief Operating Officer of Safran Digital Group (SDG), a digital media entertainment company that finances, develops and distributes entertainment programming and technologies for digital platforms. Safran Digital Group, headed by Peter Safran, the veteran Hollywood producer and talent manager, was hired by Microsoft to produce original content for the Xbox 360. At Safran Digital Group (SDG) Jake Zim executive produced programming such as Xbox's first-ever original series Horror Meets Comedy and Spike.com’s “PGP”.[11][12]

Prior to joining Fox Atomic, Zim was Director of Digital Media Marketing at Lionsgate, the leading independent film studio. Zim directed the digital campaigns for such titles as the Academy Award winning Crash and box office successes such as Saw II, Hostel and Madea's Family Reunion.[13]

Earlier in his career he was an actor, appearing in shows such as MTV's Undressed.

Digital Marketing Campaign History

Education

Jake Zim graduated with a B.A. in History from the University of California at Berkeley where he was also a member of the 1998 MCLA National Championship Lacrosse Team. He received his MBA from the University of Southern California's Marshall School.

References

  1. ↑ Symonds, Matt (2011-08-03). "Shaking the MBA Martini: Diversity Is the New Cocktail". Forbes. Archived from the original on 2011-08-03. Retrieved 2011-08-03. 
  2. ↑ Stewart, Andrew (2011-05-03). "Sony taps digital marketing exec". Variety. Reed Elsevier. Archived from the original on 2011-05-05. Retrieved 2011-05-05. 
  3. ↑ 3.0 3.1 "Jake Zim Joins Sony Pictures Digital Marketing As Senior Vice President". Entertainment News Resource. 2011-05-12. Archived from the original on 2011-05-18. Retrieved 2011-05-18. 
  4. ↑ Blair, Iain (2009-05-01). "Gurus in the new age of marketing". Variety. Archived from the original on 2010-08-17. Retrieved 2009-05-16. 
  5. ↑ Takahash, Dean (2011-01-28). "New version of Angry Birds game will tie into animated movie Rio". Venture Beat. Venture Beat. Archived from the original on 2011-02-03. Retrieved 2011-02-03. 
  6. ↑ Lander, Sebastian (2011-02-01). "Angry Birds go to Rio". News Corporation. Archived from the original on 2011-03-23. Retrieved 2011-03-23. 
  7. ↑ Lander, Sebastian (2011-02-02). "Taking flight in a digital marketing world". News Corporation. Archived from the original on 2011-03-23. Retrieved 2011-03-23. 
  8. ↑ McClintock, Pamela (2011-03-22). "‘Angry Birds Rio’ Is Most Downloaded Apple Game App". The Hollywood Reporter. Archived from the original on 2011-03-23. Retrieved 2011-03-24. 
  9. ↑ Cieply, Michael (2008-03-31). "Hollywood Producer Set to Make Shows for Xbox". The New York Times. Archived from the original on 2008-03-31. Retrieved 2008-03-31. 
  10. ↑ Learmonth, Michael (2008-03-30). "http://www.alleyinsider.com/2008/3/microsoft_takes_xbox_a_bit_more_hollywood". Silicon Alley Insider, Inc. Archived from the original on 2008-03-31. Retrieved 2008-03-31. 
  11. ↑ Nellie, Andreeva; Matthew Belloni, Jay A. Fernandez, Carolyn Giardina, Gregg Goldstein, Borys Kit, Kimberly Nordyke, Ray Richmond, Leslie Simmons, Andrew Wallenstein, David Ward and Steven Zeitchik. (2008-11-05). "Next Gen 2008: New Media". The Hollywood Reporter. Archived from the original on 2008-11-05. Retrieved 2008-11-07. 
  12. ↑ Woodson, Alex (2008-03-30). "Safran bows digital offshoot". The Hollywood Reporter. Archived from the original on 2008-03-31. Retrieved 2008-03-31. 
  13. ↑ Snyder, Gabriel (March 30, 2006). "Atomic Blast Off: Exex, Slate Set for Fox Youth Unit". Variety. Archived from the original on 2006-03-30. Retrieved 2007-11-02. 

External links

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