JackThreads

From Wikipedia, the free encyclopedia
[1]
JackThreads
Type Subsidiary
Founded 2008
Founder(s) Jason Ross
Headquarters Columbus, OH, USA
Employees 60
Parent Thrillist
Website www.jackthreads.com

Founded in 2008, JackThreads is a men's online shopping destination that curates top-tier street, skate, surf and contemporary fashion brands and provides users with access to exclusive discounts, limited-edition collaborations, seasonally themed shops and products from today’s up-and-coming designers. Its offices based in Columbus, Ohio and New York, NY.

Overview

According to John Biggs, East Coast editor for Tech Crunch, Jackthreads is a men’s online clothing store that sells products exclusively to members at discount prices. [2] Like other flash sale websites like Glit, Jackthreads sells its products at discount prices during brief periods of time. However, Jackthreads sells products designated only for men, unlike most other flash sale websites. Still, it is similar to other flash sale stores because it sells a variety of products from accessories such as watches and home décor, to "contemporary, skate, surf, and street" brands of clothing specially designed for men. Vicki Young, a writer from WMD, lists several of these brands which include, but are not limited to “Hillsboro”, “Woolf”, “Goodale”, “10 Deep”,” Kr3w”, “The Hundreds”,” Mishka”, “Supra”, and “Publish”. Jackthreads also has launched its own private brand of clothing known as “Goodale”, “Vive”, and 10 other brands exclusive only to Jackthreads. [3] Jason Del Ray reports that every day at 12 pm, Jackthreads members are notified of a new daily sale which consists of a collection of 3-4 brands, in which they are sold at up an 80 % discount; these sales typically have a limited supply, last 72 hours, and rarely occur again. Some of these sales include “Graphic T Tuesdays”, “Free Shipping”, and sometimes site wide discounts of up to 40 %. Members are sent an email and notified on their mobile device of sales. However, some sales remain on Jackthreads for months at a time, while others remain seasonal. These discounts however are not as significant as those from the flash sales. Typically, long term sales are posted on Facebook and Twitter to notify members of their sale. [4] Sarah Perez agrees following Jackthreads on social media gives users exclusive information about site wide sales and sometimes gives them exclusive promotion codes that include free shipping and discounts.[5]

Membership

From current member of Jackthreads and writer from Venture Beat, Scott Gerber reports shoppers can sign up from Facebook, off an email account, or from a referral sent by a current member. Members can send a link or email to their friends or family who then can sign up and earn the current member and themselves credit. Members who join from the referral system gain five dollars worth of credit when they join, and the member who sent the referral, earns 10 dollars worth of credit. Purchases can also be shared on Twitter and Facebook. If someone clicks the link, creates an account, and buys something based off the shared purchase, 10 dollars worth of credit is given to the member who shared their purchase.[6]

History

Lauran Drell, the content editor at Mashable, recalls how in 2003, Jason Ross, the founder of Jackthreads, graduated from Ohio State University and co-founded SMI Ventures (Sports Marketing Innovations) and sold promotional materials to the NCAA. In 2005, he left SMI, and began working part time in order to pursue his dream of creating an online clothing store for men. In 2006, he wrote the business plan for Jackthreads, and finally in 2008, he founded the flash sale clothing store now known as Jackthreads. Initially, the site featured about 150,000 members, and in May of 2010, Jackthreads was acquired by Thrillist (a digital media company directed towards young men). In effect, membership has climbed from 150,000 members in 2008 to 1,000,000 members in July of 2012.[7] According to the Statistics of Sarah Perez, Jackthreads has also implemented a new mobile app which was launched in the April of 2012. The mobile app accounts for 30 % of the sites total traffic and the other 70 % is from repeat buyers. Since the launch of the mobile app, sales have increased by 425 %.[8] Also, Megan R Dickey confirmed the release of a new feature known as “Ask Jill” in June of 2011. She states how the feature expanded the current “General Questions” section to not only offer technical support, but also to offer fashion advice. The “Ask Jill” feature allows users to ask female fashion experts style tips about what is popular, what is trending, and other questions about the site everyday from 9 am to 9 pm. [9] Harrison Weber claims Jackthread’s traffic and membership of the site has been gradually growing since its acquisition by Thrillist. In September of 2012, the website had over 2 million members, and by March of 2013, the site had over 4 million members. In 2012 the website had 60 employees, 2 million members, and 500 brands for sale; now, the website employs over 215 employees, features over 1,000 brands, and has over 4 million members.[10]

References

  1. ↑ John, Biggs. "Jackthreads". Tech Crunch. Retrieved 8 January 2014. 
  2. ↑ Biggs, John. "Jackthreads." TechCrunch. N.p., 15 May 2013. Web. 30 Oct. 2013. <http://techcrunch.com/tag/jackthreads/>.
  3. ↑ Young, Vicki M. "JackThreads Launches Private Label." WWD. N.p., 26 Apr. 2012. Web. 08 Nov. 2013. <http://www.wwd.com/menswear-news/sportswear/jackthreads-launches-private-label-line-5876764>.
  4. ↑ Ray, Jason Del. "Advertising Age." JackThreads Zeros In on Profitable Flash-Sale Niche. N.p., 28 Nov. 2011. Web. 11 Nov. 2013. <http://adage.com/article/special-report-americas-hottest-brands/america-s-hottest-brands-jackthreads/231176/>.
  5. ↑ Perez, Sarah. "Men’s Fashion Site JackThreads Is Blowing Up On Mobile, Which Accounts For Over 30 Percent Of Traffic And Revenue." Tech Crunch. N.p., 7 Feb. 2007. Web.
  6. ↑ Gerber, Scott. "VentureBeat | News About Tech, Money and Innovation." VentureBeat. N.p., 13 Apr. 2012. Web. 19 Nov. 2013. <http://venturebeat.com/2012/04/13/jackthreads-qa/>.
  7. ↑ Drell, Lauren. "Mashable." Mashable. N.p., 9 Aug. 2011. Web. 19 Nov. 2013. <http://mashable.com/2011/08/09/jackthreads-jason-ross/>.
  8. ↑ Perez, Sarah. "Men’s Fashion Site JackThreads Is Blowing Up On Mobile, Which Accounts For Over 30 Percent Of Traffic And Revenue." Tech Crunch. N.p., 7 Feb. 2007. Web.
  9. ↑ Dickey, Megan R. "Thrillist's Big Cool Revenue Generator, JackThreads, Just Hit 4 Million Members." Business Insider. N.p., 24 May 2014. Web. 30 Oct. 2013. <http://www.businessinsider.com/jackthreads-hit-4-million-members-2013-5>.
  10. ↑ Weber, Harrison. "Thrillist’s Members-only Shopping Site for Dudes, JackThreads, Passes 3 Million Users." TNW Network All Stories RSS. N.p., 12 Feb. 2013. Web. 08 Nov. 2013. <http://thenextweb.com/insider/2013/02/12/thrillists-members-only-shopping-club-jackthreads-passes-3-million-members/?utm_source=Twitter>.

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