Jabong.com

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Jabong.com
Headquarters Gurgaon, India
Area served India
Key people Arun Chandra Mohan, Praveen Sinha, Manu Jain, Mukul Bafana
Industry Fashion & Lifestyle, Online retailing
Products Apparel, shoes, accessories, beauty and home accessories
Website www.jabong.com
Alexa rank

524, 37:India(November 2013)

[1]
Launched 2012
Current status Online

Jabong.com is an Indian fashion and lifestyle e-commerce portal. It retails apparel, footwear, accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products.[2][3] The company is headquartered in Gurgaon, NCR.[4]

Inception and growth

The site started operations in January 2012. It was co-founded by Arun Chandra Mohan, Praveen Sinha, Manu Jain, & Mukul Bafana [5][2] The managing officers are Arun Chandra Mohan and Praveen Sinha.[6][7][8]

In March 2013, Jabong was shipping 6000-7000 orders a day.[9] In March 2013, the annual revenues of Jabong was estimated to be 100-150 mn USD.[10] During September 2013 Jabong was shipping 14,000 orders on a daily basis out of which 60% were from small towns.[11]

Jabong was one of the most visited e-commerce sites during the Great Online Shopping Festival 2013. Company representatives claimed that its revenues increased five to six times compared to a usual day, and that Jabong set a record for sale in the male fashion category. [12] [13] [14]

Products and brands

Jabong is a fashion and lifestyle e-portal that sells shoes, apparels, accessories, home décor and furniture through its website. The e-store at present carries over 1000 brands and over 90,000 products.[15][16] Other products include jewellery and gold coins.[17][18]

Jabong has an exclusive partnership with the Spanish casual clothing brand Desigual.[19][20] In November 2013, Jabong entered into a partnership with the brand Jack & Jones, to sell merchandise for the band Above & Beyond. [21] [22]

In November 2012, Jabong.com and cricket equipment maker SG Cricket presented a range of Virender Sehwag cricket bats — VS319 — which was sold exclusively through Jabong.[23] In January 2014, Jabong partnered with Stylista, a collaborative fashion platform. The collection includes Indian designers like Wendell Rodricks, Priyadarshini Rao and Nishka Lulla. [24]

Business models

Jabong Warehouse at Pataudi, Haryana

Jabong.com follows both an inventory model and a managed marketplace model.[25] In the inventory model, products are sourced from brands and stored in the Jabong warehouse. In the managed marketplace model, Jabong doesn’t store the inventory but takes care of customer service and returns. [26][27]

Jabong’s logistic operations launched JaVAS as a separate service independent of Jabong. JaVAS covers around 50-55 cities and a majority of its customers are e-commerce players.[28]

Marketing campaigns

Jabong's TV campaign "Robbery"

The company's main source of promotion has been the internet.[29]

The company launched its first TV campaign in March 2012.[30] Other television campaigns appeared in September 2012 and during 2013 Jabong.[31] [32][33][34]

In November 2013 Jabong together with Puma launched the digital fitness campaign “Gear up Buddy” with Bollywood actor Chitrangada Singh.[35][36]

Movie related products

In May 2013 Jabong presented a fashion collection based on the Bollywood movie Yeh Jawani Hai Deewani. Jabong showcased the fashion apparel used in the movie by the movie stars.[37][38]

In July 2013 Jabong associated with Bollywood again through the movie 'Bhaag Milkha Bhaag', and offered a collection inspired by the movie.[39][40]

In its third association with Bollywood, Jabong in Dec 2013 presented a collection of products inspired by the movie Dhoom 3, including bags, hats, pendants and rings.[41]

Online traffic

According to a ComScore report of September 2012, Jabong.com had the second highest amount of traffic on its website, among Indian e-commerce websites, within a few months of its launch.[6] In November 2013, Jabong.com held an Alexa Traffic ranking of 37 in India.[1] Jabong also ranked 10th in Google Zeitgeist India trends making it 10th most searched term in 2012 in India.[42]

International store

Jabong also has an international store called Jabongworld.com, which sells Indian ethnic wear and western wear such as sarees, lehengas, salwar suits and dress materials, dresses and tunics priced in foreign currencies.[43]

Awards and recognition

Jabong.com received the award for the ‘Most Impactful Launch of the year’ at ‘Pitch Brands 50 Awards 2013’.[44]

According to The Brand Trust Report India Study - 2013 by Trust Research Advisory, Jabong ranked among the top 25 trusted Online brands in India.[45]

Jabong is among the top 3 ecommerce players in India when it comes to customer satisfaction.[46]

References

  1. ↑ 1.0 1.1 "Excl: jabong.com". Alexa. Retrieved 2013-04-23. 
  2. ↑ 2.0 2.1 "Excl: Groupon promoters to launch new e-commerce biz". The Times of India. Retrieved 2011-11-15. 
  3. ↑ "Indian Online Retailer Flipkart Raises $200 Million". WSJ. Retrieved 2013-07-11. 
  4. ↑ "India absent in top global e-tailing market rankings". Livemint.com. Retrieved 2011-11-22. 
  5. ↑ "Mukul Bafana, Co-founder, Jabong.com – Trust yourself and give it a try". Venture Finance. Retrieved 2014-01-24. 
  6. ↑ 6.0 6.1 "Excl: Jabong bangs into top rung of Indian e-commerce; Can it sustain?". Techcircle.com. Retrieved 2013-08-01. 
  7. ↑ "Indian businesses have patience tested over online ventures". BBC. Retrieved 2013-11-20. 
  8. ↑ "Jabong co-founder quits to launch own venture". Retrieved 2014-01-24. 
  9. ↑ "Myntra's Big Leap Forward". Forbes. Retrieved 2013-11-20. 
  10. ↑ "Excl: The screen revolution". The Economist. Retrieved 2013-05-16. 
  11. ↑ "Around 60% of Jabong.com’s revenue comes from small towns: founder". Livemint.com. Retrieved 2013-05-13. 
  12. ↑ "Nearly 16 million log on to 4-day online shopping festival". Times of India. Retrieved 2013-12-31. 
  13. ↑ "E-commerce websites bask in the festive cheer". exchange4media.com. Retrieved 2013-12-31. 
  14. ↑ "Leap of faith". The Indian Express. Retrieved 2013-12-31. 
  15. ↑ "Jabong fuels the shopping madness". Best Media info. Retrieved 2013-11-18. 
  16. ↑ "Must haves for 2013 by Jabong.com". Right Column Media. Retrieved 2013-01-07. 
  17. ↑ "Browse for the best". New Indian Express. Retrieved 2013-11-21. 
  18. ↑ "E-shopping for the unusual". Hindustan Times. Retrieved 2013-11-21. 
  19. ↑ "Desigual enters India". Inside Retailing. Retrieved 2013-11-21. 
  20. ↑ "Myntra inks pact with UK apparel firm Raised on Denim". Economic Times. Retrieved 2013-11-18. 
  21. ↑ "Flaunt Above & Beyond merchandise at gigs". Business Standard. Retrieved 2013-12-02. 
  22. ↑ "Jabong sings international tune with Above & Beyond merchandise". e27.co. Retrieved 2013-12-02. 
  23. ↑ "Jabong.com offers Viru special cricket bats". Business Line. Retrieved 2013-11-20. 
  24. ↑ "Stylista's designer range, now available on Jabong". Business Standard. Retrieved 2014-01-14. 
  25. ↑ "Excl: Jabong comes up with managed marketplace, to expand it this year". TechCircle.com. Retrieved 2013-06-07. 
  26. ↑ "How the Rise of Third Party Marketplaces can Alter Indian E-Commerce". Forbes. Retrieved 2013-05-13. 
  27. ↑ "Jabbing its way to the top". The Financial Express (India). Retrieved 2013-11-20. 
  28. ↑ "Excl: Rocket Internet-backed Jabong’s in-house logistics now delivers for other retailers too". TechCircle.com. Retrieved 2012-12-20. 
  29. ↑ "Jabong: A digital success or a marketing faux pas?". exchange4media.com. Retrieved 2013-06-07. 
  30. ↑ "Excl: Now, an online portal with a strange name comes knocking". 4Ps Business & Marketing. Retrieved 2013-02-15. 
  31. ↑ "Jabong.com does a fun take on ‘shopaholism’". Best Media Info. Retrieved 2013-04-23. 
  32. ↑ "Jabong fuels the shopping madness". Best Media Info. Retrieved 2013-11-18. 
  33. ↑ "Bolder attempts". Hindu Business Line. Retrieved 2013-11-20. 
  34. ↑ "Jabong.com invites shopaholics to ‘Go Crazy Shopping’". CampaignIndia. Retrieved 2013-11-20. 
  35. ↑ "Jabong, Puma launch digital fitness campaign with Chitrangada Singh". Financial Express. Retrieved 2013-11-18. 
  36. ↑ "Chitrangda Singh dazzles Delhiites with her fitness". Times of India. Retrieved 2013-11-20. 
  37. ↑ "Social media drives 'Yeh Jawaani Hai Deewani' marketing blitz". Exchange4Media. Retrieved 2013-05-07. 
  38. ↑ "Jabong.com launches Yeh Jawaani Hai Deewani clothes collections". Eventfaqs. Retrieved 2013-11-22. 
  39. ↑ "'Bhaag Milkha Bhaag' to be promoted through shopping websites". IndianTelevision. Retrieved 2013-12-07. 
  40. ↑ "Running for eyeballs". Afaqs. Retrieved 2013-11-21. 
  41. ↑ "Jabong partners Dhoom 3 for apparel line". Fashion United. Retrieved 2013-12-31. 
  42. ↑ "Excl: 2012 Search Trends India". Google. Retrieved 2013-03-25. 
  43. ↑ "Excl: Jabong Goes International With Jabongworld.com". MediaNama. Retrieved 2013-02-04. 
  44. ↑ "Revealed: India's top 50 brands @Pitch Brands 50 Awards". Percept India. Retrieved 2013-06-18. 
  45. ↑ "Google, Facebook, eBay, Naukri among most trusted internet brands". exchange4media. Retrieved 2013-02-22. 
  46. ↑ "Ecommerce In India: Customers Of Flipkart, Jabong and Snapdeal Are The Most Satisfied". dazeinfo.com. Retrieved 2013-02-22. 
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