Ita Buttrose

Ita Clare Buttrose
Buttrose in April 2012
Born	(1942-01-17) 17 January 1942 Potts Point, New South Wales, Australia
Occupation	Magazine editor, fashion journalist, Media personality, mother of two, ambassador.
Title	editor of Australian Women's Weekly
Spouse(s)	Alasdair "Mac" Macdonald (m. 1963; div. 1976) Peter Sawyer (m. 1979; div. 1980)

Ita Clare Buttrose, AO, OBE, (born 17 January 1942) is an Australian journalist and businesswoman. She was the founding editor of Cleo, a high-circulation magazine aimed at women aged 20 to 40 that was frank about sexuality (and, in its infancy, featured nude male centrefolds), and later as the editor of the more sedate Australian Women's Weekly. She is the youngest person to ever be appointed editor of the Weekly, which was then per capita, the largest-selling magazine in the world.^{[citation needed]}

Early life

Ita Buttrose was born at Potts Point, Sydney, and named after her maternal grandmother, Ita Clare Rodgers (née Rosenthal). She was raised as a Catholic by her parents.^[1] Buttrose's father Charles was a journalist and at one time was editor of the Sydney Daily Mirror. By her own account she had decided on a career in journalism at the age of 11.^[2] Buttrose spent her first five years in New York City when her father was the New York correspondent for The Daily Mirror.^[3] The family returned to Australia in 1949 and settled in the harbourside suburb of Parsley Bay. Her parents divorced during her teens, after 25 years of marriage, and details of her father's private life were printed in the tabloid press, causing considerable anguish to her mother. Buttrose briefly attended a private school but because her father couldn't afford the fees she was then moved to a public school. She completed her secondary education at Dover Heights Home Science High School, leaving at 15 to begin her career.^[4] She started her career at Australian Consolidated Press, owned by the Packer family, working as a copy girl at the Australian Women's Weekly, then became a cadet journalist on The Daily Telegraph and The Sunday Telegraph in Sydney. Her first byline came in 1959 when the 17-year-old covered the Australian tour by Princess Alexandra.^[5][6]

Career

At 21 years of age she married architect Alasdair "Mac" Macdonald, and the two of them had two children. She was appointed women's editor of the Telegraph at just 23 years old. In 1966 Buttrose won a racetrack fashion contest run by a rival newspaper, for which the first prize was an overseas trip, including a visit to Expo 67 in Montreal. Buttrose and Mac then stopped in England in 1967 where she worked for a time on the British national magazine Woman's Own before giving birth to her first child, a daughter, Kate.^[7] It was after her daughter's birth that she received a telegram from Sir Frank Packer, head of Australian Consolidated Press, offering her back her former job as women's editor at the Telegraph. The family then returned to Australia.

In 1963 Buttrose was chosen as founding editor of a new Australian women's magazine. This was originally to have been an Australian edition of the renowned American magazine Cosmopolitan, but the deal fell through after Hearst Magazines sold the Cosmopolitan rights to longtime Packer rivals Fairfax, so Packer and Buttrose set about creating a new publication, dubbed Cleo, which they launched in 1972, several months ahead of its rival. Cleo was an instant hit, selling its entire original print run in just two days; the magazine broke new ground in Australian mainstream publishing, featuring the first nude male centrefold (actor Jack Thompson) and frank articles on female sexuality and other topics, leading to the inclusion of the first sealed section in an Australian magazine. During the early months of the magazine, Buttrose became pregnant with her second child, Ben, but with the grudging support of the Packers she worked through her pregnancy; an unusual feat for that time as it was still common for women to have to give up work permanently after they became pregnant.^[8]

Buttrose edited Cleo until 1975, when she was appointed editor of the Packers' flagship magazine, the Australian Women's Weekly (1975–76), then she became editor-in-chief of both publications from 1976–78, before being appointed Publisher of Australian Consolidated Press Women's Division from 1978–81. In 1981 she left the Packers after their rival Rupert Murdoch offered her the job of Editor-in-Chief of the Daily Telegraph and Sunday Telegraph in 1981, making her the first female editor of a major metropolitan newspaper in Australia, a position she held until 1984; she was also appointed to the board of News Limited. She made frequent appearances on radio and TV and in 1980, her media prominence led to her becoming the subject of the song "Ita", recorded by rock band Cold Chisel, which was included on their successful East album.

Buttrose was the chairperson of the National Advisory Committee on AIDS (NACAIDS) from 1984 until 1988.^[9] On one occasion, she appeared personally in a nationwide TV campaign to explain that donating blood at a blood bank did not pose a risk of catching AIDS (the fear of which had caused a significant drop in donations).

Instantly recognisable by her slight lisp, cultured mode of speech and immaculate appearance, Buttrose became a household name in the 1970s and 1980s, and she was frequently parodied by Australian TV comedians including Paul Hogan and Jane Turner. After her stint with News Limited, Buttrose founded her own publishing company, Capricorn Publishing, and launched her own magazine, Ita, but this eventually folded, and she launched a new company, The Good Life Publishing Company, which in 2005 published bark!, a lifestyle magazine aimed at dog owners.^[10]

Author and autobiographic

Buttrose is also a prolific author and has published nine books, including her autobiography, A Passionate Life. In 2011 Penguin published A Guide to Australian Etiquette.

Network Ten

On 9 June 2013 at 71 years of age, Buttrose joined Network Ten where she currently fronts morning program Studio 10 Monday to Friday for the station alongside Joe Hildebrand, Sarah Harris and Jessica Rowe. The show premiered in late 2013^[11]

Honours and legacy

She was made an Officer of the Order of the British Empire (OBE) in 1979,^[12] and became an Officer of the Order of Australia (AO) in 1988.^[13] In 2003, Buttrose was awarded the Centenary Medal.^[14] Among her many other public service and charitable activities, Buttrose is a patron of Women of Vision, World Vision Australia, The University of Third Age, the Juvenile Diabetes Foundation of Australia, Amarant, the National Menopause Foundation, the Sydney Women's Festival, Safety House and the National Institute of Secretaries and Administrators. Ita Buttrose is an ambassador of the Australian Women Chamber of Commerce (AWCCI) and sits on the AWCCI Advisory Board.^[15] In 1984 she was named the Variety Club 'Personality of the Year' as well as winning the Australasian Academy of Broadcast, Arts and Sciences for the 'Most Promising Newcomer to Radio'. In 1993 Buttrose was named Juvenile Diabetes Foundation's 'Australian of the Year'. In 2011 she was elected President of Alzheimer's Australia.^[16]

Among other roles, Buttrose currently works on the professional speakers' circuit, and is associated with the Ovation Channel.^[17] In January 2013, Buttrose was named the 2013 Australian of the Year.

Paper Giants

In April 2011, Buttrose and Cleo were the subject of the ABC-TV two-part telemovie Paper Giants: The Birth of Cleo, starring Asher Keddie as Buttrose, Rob Carlton as Kerry Packer and Tony Barry as Frank Packer.^[18]

Personal life

While editing the Women's Weekly Buttrose's first marriage to Alasdair "Mac" Macdonald broke down, and the couple divorced in 1976. Later she met Peter Sawyer, and they married in 1979. By her own account it was "not a very happy marriage"; Sawyer left in 1980 and they subsequently divorced.^[19]

In his 2007 book Who Killed Channel Nine?, former Nine Network producer Gerald Stone claimed that Buttrose and Packer conducted a private but intense affair during Buttrose's tenure on Cleo, and that Packer reportedly even offered to marry her, but she rejected the idea, and they split after a "blazing row". Buttrose herself has repeatedly declined to comment on the matter.^[20]

Buttrose resides in Sydney.

Bibliography

Buttrose has authored or co-authored 10 books:

• A Guide to Australian Etiquette (2011)
• Eating for Eye Health: the Macular Degeneration Cookbook, co-authored with Sydney chef Vanessa Jones (2009)
• Get in Shape: A complete workout for strength, health & vitality, co-authored with Lee Campbell (2007)
• Motherguilt: Australian women reveal their true feelings about Motherhood, co-authored with Dr Penny Adams (2005; reprinted 2006)
• How Much Is Enough? Your Financial Roadmap To A Happy Retirement, co- authored with Will Buttrose and Mike Galgut (2003)
• What is Love? (2000)
• A Word to the Wise (1999)
• A Passionate Life (1998; updated paperback version published 2001)
• Every Occasion: The Guide to Modern Etiquette (1985)
• Early Edition: My First Forty Years (1985)

References

External links

• National Foundation of Australian Women Archives Project biography