Ishq (2012 film)

Ishq
Ishq Film Poster
Directed by	Vikram K. Kumar
Produced by	Vikram Goud
Starring	Nitin Nithya Menen Ajay
Music by	Anoop Rubens Aravindh Shankar
Cinematography	P. C. Sreeram
Editing by	A. Sreekar Prasad
Studio	Shresht Movies
Distributed by	Multi Dimension Entertainment (P) Ltd
Release dates	February 24, 2012 (2012-02-24) [1]
Language	Telugu
Budget	10 crore (US$1.6 million)
Box office	60 crore (US$9.6 million)

Ishq is a 2012 Telugu film written and directed by Vikram Kumar. The film was produced by Vikram Goud under Shresht Movies banner. The film features Nitin and Nithya Menen in the lead, with Ajay in a pivotal role. Cinematography for the film was handled by P. C. Sreeram and the music was composed by Anoop Rubens. Ishq released on 24 February 2012 to positive reviews and became Highest grossing list of 2012.

Plot

The movie begins with a scene where the injured Siva (Ajay) is being rushed to the hospital. His father (Nagineedu), comes to the hospital and scolds him for his rogue behavior and disowns him and says that he will only return if Ajay changes. It turns out that Ajay had failed in a love affair with a girl named Divya. Three years later Rahul (Nitin) is a very jovial and friendly guy who likes to have fun and play practical jokes. He studies in Delhi and has just finished semester exams and heads back to Hyderabad for vacation where his family lives. Meanwhile Priya (Nithya Menen), a beautiful and lively girl, is going to Hyderabad to take her semester exams and meet her brother. Rahul sees Priya at a traffic jam on the way to the airport, but does not quite see her face. Priya sees Rahul recovering a toy for a child. She is impressed, but she does not get to see his face either. But she collects his cap after Rahul loses it while recovering the toy. At the airport, Rahul plays a prank on Priya after he recognizes her by her bracelets and tattoo he saw at the traffic jam which annoys Priya. While flying to Hyderabad he falls for her. Unexpected circumstances force their plane to land in Goa. There, Rahul apologizes for his behavior. Priya recognizes Rahul as the person who recovered the toy for the child at the traffic jam after Rahul recognizes his cap. Priya then starts being friendly with Rahul.

Rahul takes Priya to his friend's marriage in Goa and promises her a wonderful time. He introduces Priya as his wife to his favorite Jaya aunty (Rohini), the wedding groom's mother. Jaya aunty treats Priya like a princess and gives her a great time. Later, Priya is saved by Rahul after a few goons try to rape her at the beach. Slowly Rahul and Priya become very close friends and develop feelings for each other. Jaya aunty finds out that Priya is not Rahul's wife as they are about to depart and tells Rahul to confess his feelings for her as soon as possible and gives him the bracelets she bought for Rahul's future wife. By the time they get to Hyderabad, they are deeply in love with each other.

But as Rahul is about to confess his feelings for her at the airport, he sees Priya being received by her brother, who turns out to be Ajay. The girl Ajay failed in love with was none other than Rahul's older sister, Divya (Sindhu Tolani). In the flashback, Ajay is madly in love with Divya but always torments her as she rejects him multiple times. After Ajay finds out that Divya got engaged, he threatens her and throws away the engagement ring that was given to her by her mother-in-law-to-be who has a sentimental value towards the ring. After Rahul finds Divya searching for the ring late night, he finds out what happened. Rahul goes to Ajay and beats him up severely and finds the ring, which was why he was taken to the hospital in the beginning of the movie. As a result, Ajay develops hatred towards Rahul.

Now Ajay is a changed decent man, a successful entrepreneur, and married to Geetha (Satya Krishnan). But the couple does not have kids, which always bothers Ajay. Meanwhile Ajay's mother (Sudha) convinces his father to go visit Ajay. Rahul finally confesses his love to Priya. But Ajay finds out that Priya is in love with Rahul and beats him up. Upon arrival, Ajay's father is convinced that Ajay has changed and happily reunites with him. But just as Ajay receives his father, an injured Rahul falls in front of them. Ajay takes him to the hospital. Unaware of the situation, Ajay's father asks Rahul about what happened. Rahul tells him everything but by keeping the identities anonymous. Ajay's father befriends Rahul. Rahul plays a game with Ajay to become close to his family and get Priya. But Ajay threatens Divya to harm her and Rahul if Rahul does not leave Priya alone. Rahul tells Ajay and his father that he will forget his girlfriend.

Later, Ajay's father asks Ajay to ask Rahul if he will marry Priya. Ajay realizes that Rahul was manipulating all of them and decides to get Rahul killed and hires a local goon Kala (Supreet Reddy). But he finds out that Kala's brother had attempted to rape Priya in Goa and got beaten up by Rahul. He starts beating Kala's brother and Kala beats Ajay badly. Priya who was on a phone conversation with Ajay calls Rahul and tells him to save Ajay. Rahul goes there and beats up Kala and saves Ajay. Ajay realizes that Rahul's love is sincere. Ajay later wakes up in the hospital and finds out that Geetha is finally pregnant. He finally agrees for Rahul to be with Priya and the movie ends on a happy note.^[2]

Cast

• Nitin as Rahul
• Nithya Menon as Priya
• Ajay as Siva
• Sindhu Tolani as Divya
• Rohini as Jaya Aunty
• Nagineedu as Priya's father
• Sudha as Priya's mother
• Ali
• Srinivas Reddy as Siva's Assistant
• Supreet as Kala
• Ravi Prakash as Prabhu (Siva's friend)
• Thagubothu Ramesh
• Rathna Shekar Reddy as Raza
• Satya Krishnan as Geetha

Soundtrack

The soundtrack of the film was composed by Anoop Rubens and was released in Hyderabad on 2 February 2012. The soundtrack was distributed worldwide by Aditya Music. Pawan Kalyan attended the audio launch.^[3] Krishna Chaitanya penned 4 songs in the film and Anantha Sreeram penned the remaining 2 songs. Both Nitin and Nithya have lent their voice for songs in the album. As part of publicity, the song "Lachhamma" was released through internet prior to the audio release and has garnered good response.

Critical response

The film received positive response from both fans and critics and became huge success in Nitin's career. The film completed 50 days as per April 13, 2012, and 100 days in 11 centres all over Andhra as per June 2, 2012. 123Telugu.com and some other film media sites praises Ishq movie for achieving a rare feat. Nitin also tweeted that 'ishq' is the only movie ran in 7 direct centres without deficit this year as it has a very short range of release.^[4]

Accolades

References