Isetann Cinerama Recto

Isetann Cinerama Recto

"Sa Isetann, Abot Kayang-Kaya!"
Location	Quezon Boulevard corner C.M. Recto Avenue and Evangelista Street, Quiapo and Santa Cruz, Manila, Philippines
Opening date	as Roman Super Cinerama: 1964 as Isetann Cinerama Recto: April 1988
Developer	Isetann Department Store
Management	Isetann Department Store
Owner	Joymart Consolidated Corp.
No. of stores and services	100
No. of floors	8
Website	Isetann Department Store, Inc. Official Website Isetann Official Facebook Page

Isetann Cinerama Recto (also known as Isetann Recto) is a shopping mall located at Quezon Boulevard corner C.M. Recto Avenue and Evangelista Street in Manila, Philippines. The mall sits in the portion of Estero de Quiapo became Roman Super Cinerama in 1964 and burnt down in the late 1970s. After the fire, The Roman and Rojas families sold their burnt theater to Isetann, The mall opened in April 1988 (although Isetann resurrected the Cinerama name after the mall was built).

History

The mall began its roots in 1964 as Roman Super Cinerama, built in the portion of Estero de Quiapo.^[1] The theater is owned by the Roman and Rojas families,^[2] specifically Jose A. Rojas son of Victor S. Rojas. It was at that time the most luxurious theater, it was the first building in the Philippines to have an escalator and the first cinema to have carpet. During its time it was the biggest wide screen theater in the world, it had the capacity of having 1,500 seats. In the late 1970s the theater burned down due to a faulty wiring.

In 1985, The Roman and Rojas families sold the theater lot to Isetann to begin demolition of the theater and develop a shopping mall as response to rival SM City North EDSA However it was delayed due to the uprising of the government and the People Power Revolution. The theater was finally demolished on August 1986 and construction of the mall began in November of the same year in order to be finished by September 1987.

But on January 22, 1987, The Mendiola massacre occurred killing 13 people resulting another major delay the mall's opening from September 1987 to April 1988. Construction resumed a week after and topped off in mid-1987. It was finished in December 1987 and made it was opened on April 1988. In 1994, Six year old Sarah Geronimo made her short concert at the mall.

References

External links

• Isetann Department Store & Supermarket. Official website
• Isetann Department Store and Supermarket. Official Facebook page
• Isetann Department Store and Supermarket. Official Twitter page