Isabel Marant

Isabel Marant is a French house of fashion founded in 1994 by designer Isabel Marant.^[1] The brand was launched initially in 1990 under the name "Twen," before being renamed to Isabel Marant in 1994. Originally consisting only of a line of jerseys and knitwear, the brand is currently most popular for its shoes, which have been worn by many celebrities, including Kate Bosworth, Katie Holmes,^[2] Anne Hathaway and Hilary Duff.^[3] The first show was shown in Spring/Summer 1995. In 2000, Marant expanded her brand by adding "Etoile," which is designed to be more affordable and casual ^[4] The company has 10 shops worldwide: Paris, New York,^[5] Tokyo,^[6] Hong Kong, Seoul, Los Angeles, Beijing, Madrid, Beirut, London ^[7] and has retailers in more than 35 countries. Isabel Marant has recently agreed to design collections for high street giant H&M,^[8] which sold out in minutes online causing the website to crash.^[9] In her collaboration with H&M, Marant said, "The nice thing with H&M is they don't want to try to do a cheap version of your own collection… They really respect the DNA of designers."^[10] The clothing has been described as a "combination of androgynous chic and bohemian nonchalance". Since its inception, the brand has increased 30% in sales each year.^[11]

References

External links

• Isabel Marant Official Site
• Label overview, New York Magazine