Insomnia Coffee Company
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| Founded | 1997 (Ireland) |
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| Headquarters | Dublin, Ireland |
| Number of locations | 79 (including several in-store cafes @ Spar) |
| Owner(s) | Red Coral Catering Ltd |
| Website | http://www.insomnia.ie |
Insomnia Coffee Company is Irelands largest independently owned coffee shop chain. It operates directly 36 high street outlets across the country employing 200+ staff. In addition, the company has a franchise business primarily with SPAR/BWG Foods which operates 43 in store cafes a further 155 in-store self service machines. [1]
Insomnia has worked successfully in partnership over many years and currently has concession/licence arrangements with SPAR/BWG, Eason & Son, Meadows & Byrne, GardenWorks (Plantagen) and An Post. The brand is a recognised footfall driver and in all locations with their partners benefitting from the Insomnia Brand. Even in the difficult economic environment, Insomnia, directly and through its partners, has increased weekly transaction numbers through promotions, brand awareness and new products. Quality and value are the key drivers today.
History
The company was established in 1997 in a bookstore in Galway and expanded over four years with the addition of five outlets in the Dublin metropolitan area. In 2002, the Company merged with the Bendini & Shaw sandwich chain, allowing for the brand to provide a wider variety of sandwiches and cakes. In 2005 the company acquired the Perk cafe chain.[2] The company then grew rapidly through organic growth and now has 79 outlets which includes high street stores and partnerships with Spar/BWG, Fresh Supermarket, Meadows & Byrne, An Post and GardenWorks (Plantagen). In addition the company has a large number of self-service units in operation.
In January 2008 a large diversified Icelandic group, Penninn, purchased a 51% stake in the company. They identified the brand as one of the fastest growing brands in the café sector in Europe.[3] In December 2010, Penninin sold their interests in the company which is now owned equally by Dragons' Den panel member Bobby Kerr, Harry O’Kelly (CEO) and John Clohisey (SPAR/BWG). In 2013 Insomnia increased the number of cafes by a total of 13 units to finish the year with 77 cafes, with an additional 2 cafes being opened in early 2014, the total number of cafes currently stands at 79.
See also
References
- ↑ "Insomnia - Our Stores". Insomnia.ie. Retrieved 2010-10-17.
- ↑ "Insomnia - About Us". Insomnia.ie. Retrieved 2010-10-17.
- ↑ Insomnia coffee shop chain taken over, The Irish Times, 1 Jan 2008
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