Insert (print advertising)

From Wikipedia, the free encyclopedia

In advertising, an insert or blow-in card is a separate advertisement put in a magazine, newspaper, or other publication. They are usually the main source of income for non-subscription local newspapers and other publications. Sundays typically bring numerous large inserts in newspapers, because most weekly sales begin on that day, and it also has the highest circulation of any day of the week.

A buckslip or buck slip is a slip of paper, often the size of a U.S. dollar bill (a buck), which includes additional information about a product.[1]

Bind-in cards are cards that are bound into the bindings of the publication, and will therefore not drop out.

See also

References

  1. ↑ Clemente, Mark N. (2002). The Marketing Glossary: Key Terms, Concepts and Applications. clementebooks, ISBN 978-0-9719434-0-7

External links

Wikimedia Commons has media related to Advertising.
Look up advertising in Wiktionary, the free dictionary.
Wikibooks has a book on the topic of: Marketing
Wikiquote has a collection of quotations related to: Insert (print advertising)


This article is issued from Wikipedia. The text is available under the Creative Commons Attribution/Share Alike; additional terms may apply for the media files.