Ink (company)
Ink is a global travel media company with offices in London, Singapore, Shanghai, New York and Atlanta. It deals in B2B and B2C products. The company reaches an audience of hundreds of millions of travelers each year. As of 2012, it was producing inflight magazines in 17 languages.[1]
Ink produces targeted advertising (TAD) on confirmation emails, check-in emails, print-at-home and mobile boarding passes on behalf of airlines and travel companies. In addition, Ink conducts global passenger research, holds the Airline Retail Conference,[2] China Travel Retail[3] Conference and produces the Airline Passenger Experience[4] media platform.
Overview
Ink was founded in 1994. Group Publishing Director Simon Leslie and Executive Creative Director Michael Keating founded the company to service two small airlines, one in the Middle East and the other in Africa.
In 2004, the company was acquired by current Chief Executive Jeffrey O’Rourke and Chief Operating Officer Hugh Godsal, the founders of eSubstance (an online-offline content publishing company).[5]
As of 2013, Ink works with 37 airlines, producing magazines and print-at-home boarding pass advertising.[6] It employs approximately 300 staff and has offices in London, Singapore, Shanghai, Melbourne, New York and Atlanta. It runs titles from each of its 6 offices, sharing overhead expenses, and selling advertising across borders based on behaviour as opposed to financial targets.[7]
Business
Publishing
Ink’s publishing portfolio comprises around 40 magazines produced in 13 languages across Europe, the United States and Central America, Africa, Asia, Asia Pacific and the Middle East.
Advertising
In addition to its magazine business, Ink produces personalised advertising on print-at-home boarding passes and confirmation emails,[8] and tailored inflight eMagazines.It sells advertising in over 100 countries in the form of magazines, retail catalogues, entertainment guides, and websites, print-at-home boarding passes, itineraries and confirmation emails as well as mobile apps.It also sells media space on headrest covers, table trays, menus, timetables and seat-backs for airlines.
Conferences and events
Twice a year, Ink produces the Airline Retail Conference (ARC), for airlines, inflight retail concessionaires and brands that wish to market their products to passengers. ARC is held in Europe in July and in Asia-Pacific in February. It also produces the ARC companion publication and show directory, Airline Retail News.
The company also runs an annual China Travel Retail conference in Sanya, China.
Ink also produces the Airline Passenger Experience Media Platform[9] in association with APEX.
Clients
Ink’s clients include
- Air Macau (Air Macau)[10]
- AirTran (GO)[11]
- Airline Passenger Experience Association (APEX)[12]
- Bangkok Airways (Fah Thai)[13]
- Brussels Airlines(b.there)[14]
- Brussels Airlines(b.spirit)[15]
- Carlson Wagonlit
- Cebu Pacific (Smile Magazine)[16]
- easyJet (easyJet Traveller)[17]
- Eurostar (Metropolitan)
- Germanwings (GW)
- Gulf Air (Gulf Life)[18]
- Hong Kong Airlines
- Jazeera Airways (J Magazine)[19]
- Jet2.com (JetAway)[20]
- Jetstar (Jetstar)[21]
- Jetstar Asia (Jetstar Asia)[22]
- Jetstar Japan (Jetstar Japan)
- KLM (Holland Herald)[23]
- Norwegian Air Shuttle (n by Norwegian)
- PrivatAir (PrivatAir Magazine)[24]
- Ryanair (Let's Go Magazine)[25]
- Scoot (Scoot)
- Thomas Cook (Travel)[26]
- Tiger Airways (Tiger Tales)[27]
- TurboJet (Horizon)[28]
- United Airlines (Hemispheres)[29]
- Viva Aerobus (enViva)[30]
- Wizz Air (Wizz Magazine)[31]
Awards
- 2012: Creativity 40 Award,[32]
- 2011: Davey Award,[33]
- 2011: Eddie and Ozzie Award [34]
- 2007: Pearl Award.[35]
External links
- "Connecting companies with travellers — Ink". Retrieved 17 February 2012. Corporate web site
- Print is not dead: http://www.guardian.co.uk/media/greenslade/2012/mar/30/libraries-magazines
References
- ↑ "Ink: New Research Reveals Huge Opportunity for Ancillary Revenue Growth for Airlines". Reuters. Feb 9, 2012. Retrieved 23 October 2013.
- ↑ "Airline Retail Conference". Retrieved 17 February 2012.
- ↑ "China Travel Retail". Retrieved 16 January 2013.
- ↑ "Airline Passenger Experience Association". Retrieved 16 January 2013.
- ↑ "INK PUBLISHING (HOLDINGS) LIMITED - 05879839 - E1 6JE LONDON incorporated 18/07/2006 - company credit reports and accounts — bizzy". Retrieved 17 February 2012.
- ↑ Pittilla, Mary Jane (12 January 2012). "Ink to release new report on how to communicate with passengers". The Moodie Report. Retrieved 17 February 2012. "Ink works with over three dozen airlines, produces media in 14 languages, and sells advertising in over 100 countries."
- ↑ "Magazine Publisher Finds Profit in Airlines".
- ↑ Loulla-Mae Eleftheriou-Smith (2011-02-21). "Ryanair to place ads on boarding passes — Marketing news". Marketing magazine. Retrieved 2013-01-14.
- ↑ "Portal to APEX media platform". Retrieved 17 February 2012.
- ↑ "Air Macau Inflight Magazine".
- ↑ "GO: AirTran Inflight Magazine".
- ↑ "Airline Passenger Experience Association".
- ↑ "Fah Thai Magazine".
- ↑ "b.there Magazine".
- ↑ "b.spirit Magazine".
- ↑ "Smile Magazine for Cebu Pacific".
- ↑ "Traveller — Inflight Magazine of easyJet".
- ↑ "Gulf Life — Inflight Magazine of Gulf Air".
- ↑ "Jazeera Airways Magazine".
- ↑ "JetAway Magazine".
- ↑ "Jetstar Magazine".
- ↑ "Jetstar Asia Magazine".
- ↑ "Holland Herald Magazine".
- ↑ "PrivatAir Magazine".
- ↑ "Let's Go with Ryanair".
- ↑ "Thomas Cook Magazine".
- ↑ "Tiger Tales Magazine".
- ↑ "Horizon Magazine".
- ↑ "Hemispheres Inflight Magazine".
- ↑ "EnViva Inflight Magazine".
- ↑ "Inflight Magazine of Wizz Air".
- ↑ "Creativity International Graphic Design & Advertising Competition". Creativityawards.com. Retrieved 2013-01-14.
- ↑ "Winners Gallery". Davey Awards. Retrieved 2013-01-14.
- ↑ "The 2010 Eddie and Ozzie award winners". Folio: The Magazine for Magazine Management. 2011.
- ↑ "Custom Publishing Council Announces 2007 Pearl Award Winners". Blog.junta42.com. 2007-11-07. Retrieved 2013-01-14.