Infotainment

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For the Pitchshifter album, see Infotainment?.

Infotainment is "information-based media content or programming that also includes entertainment content in an effort to enhance popularity with audiences and consumers."[1] The term can also refer to the hardware/software products and systems which are built into, or can be added to vehicles in order to enhance driver and/or passenger experience. It is a neologistic portmanteau of information and entertainment, referring to a type of media which provides a combination of information and entertainment. According to many dictionaries[2] infotainment is always television, and the term is "mainly disapproving."[3] However, many self-described infotainment websites exist, which provide a variety of functions and services.,[4] many of which include the several increasingly popular social media websites and applications being used daily by billions of users world wide.

Infotainment is not to be confused with infotisement, a form of advertisement.

Criticism

The label "infotainment" is emblematic of concern and criticism that journalism is devolving from a medium which conveys serious information about issues affecting public interest, into a form of entertainment which happens to have fresh "facts" in the mix. The criteria by which reporters and editors judge news value - whether something is worth putting on the front page, the bottom of the hour, or is worth commenting on at all - are integral parts of this debate. Some blame the media for this perceived phenomenon, for failing to live up to ideals of civic journalistic responsibility, while others blame the commercial nature of many media organizations, the need for higher ratings, combined with a preference among the public for feel-good content and "unimportant" topics like celebrity gossip or sports.[citation needed] In a critique of infotainment, Bonnie Anderson of News Flash cited a CNN lead story on February 2, 2004 following the exposure of Janet Jackson's breast on national television. The follow-up story was about a ricin chemical attack on then-U.S. Senate Majority Leader Bill Frist.[5]

A specialization process has also occurred, beginning with the rise of mass market special-interest magazines, moving into broadcast with the advent of cable television, and continuing into new media, like the Internet and satellite radio.[citation needed] An increasing number of media outlets are available to the public which exclusively focus on a single topic such as current events, home improvement, history, movies, women and Christianity. Consumers have a broad choice whether they receive a general feed of the most "important" information of the day or a highly customized presentation of a single type of content. Highly customized content streams may not be considered newsworthy nor contain a neutral point of view. Some publications and channels have found a sizable audience in the "niche" of featuring hard news.[citation needed]

Controversy has continued over the size of the audience and whether outlets are diluting content with too much "soft" news. The distinction between journalists and anchors versus reporters are "human interest", personality, or celebrity news story pieces.[citation needed] Soft news reporters and stories are typically directed by marketing share departments based on a demographic appeal and audience share. It is commonly accepted news anchors are also media personalities which may also be considered celebrities. Media outlets commonly use on-air personalities for their public appeal to promote the network's investments similar to the regular broadcast schedule including self-promotion and advertising. Critics might go so far as to view anchors as a weak link, representing the misplacement of both the credit and the accountability of a news journalism organization—hence adding to a perceived erosion of journalistic standards throughout the news business.[citation needed] (See yellow journalism.)

Most infotainment television programs on networks and broadcast cable only contain general information on the subjects they cover and should not be considered to be formal learning or instruction. An example of a broadcast may include accusations of a celebrity or other individual committing a crime with no verifiable factual support or evidence of such claims. It can be said that many viewers and social critics disapprove of how media, particularly TV and cable, seem to hurtle from one event to another, often dwelling on trivial, celebrity-driven content [6] As seen with the commodification celebrities and public figures/leaders, news media is more frequently commodifying and selling the stories of people’s lives for pure viewer reaction and entertainment, as opposed to more focus being placed on real stories with informative meaning behind them.

In October 2012 at the Rally to Restore Sanity and/or Fear, American political satirist Jon Stewart made a very strong metaphorical statement regarding the media today: “The press can hold its magnifying glass up to our problems . . . illuminating issues heretofore unseen, or they can use that magnifying glass to light ants on fire and then perhaps host a week of shows on the sudden, unexpected, dangerous flaming ant epidemic.” This statement referred to the news media’s ability to focus in on the real problems of people, and transform them into what is known as infotainment, when this information is solely provided for the public’s entertainment. Today’s broadcasting of informative news is often diluted with stories of scandal, although this is no concern for media and news broadcasters because if you can keep enough viewers week after week focused on whatever is that next “flaming ant epidemic” (e.g., a congressman’s sexual indiscretions, conspiracy theories about the president’s birth certificate), you can boost audience ratings and sell ads at higher rates[7]

Infotainment versus journalism

Some define "journalism" only as reporting on "serious" subjects, where common journalistic standards are upheld by the reporter. Others believe that the larger "news business" encompasses everything from professional journalism to so-called "soft news" and "infotainment", and support activities such as marketing, advertising sales, finance and delivery. Nevertheless, a differentiation of the two concepts of "hard news" and "soft news" is controversial.[8] Professional journalism is supposed to place more emphasis on research, fact-checking, and the public interest than its "non-journalistic" counterparts. Because the term "news" is quite broad, the terms "hard" and "soft" denote both a difference in respective standards for news value, as well as for standards of conduct, relative to the professional ideals of journalistic integrity.

The idea of hard news embodies two orthogonal concepts:

  • Seriousness: Politics, economics, crime, war, and disasters are considered serious topics, as are certain aspects of law, business, science, and technology.
  • Timeliness: Stories that cover current events—the progress of a war, the results of a vote, the breaking out of a fire, a significant statement, the freeing of a prisoner, an economic report of note.

The logical opposite, soft news is sometimes referred to in a derogatory fashion as infotainment. Defining features catching the most criticism include:

  • The least serious subjects: Arts and entertainment, sports, lifestyles, "human interest", and celebrities.
  • Not timely: There is no precipitating event triggering the story, other than a reporter's curiosity.

Timely events happen in less serious subjects—sporting matches, celebrity misadventures, movie releases, art exhibits, and so on.

There may also be serious reports which are not event-driven—coverage of important social, economic, legal, or technological trends; investigative reports which uncover ongoing corruption, waste, or immorality; or discussion of unsettled political issues without any special reason. Anniversaries, holidays, the end of a year or season, or the end of the first 100 days of an administration, can make some stories time-sensitive, but provide more of an opportunity for reflection and analysis than any actual "news" to report.

The spectrum of "seriousness" and "importance" is not well-defined, and different media organizations make different tradeoffs. "News you can use", a common marketing phrase highlighting a specific genre of journalism, spans the gray area. Gardening tips and hobby "news" pretty clearly fall at the entertainment end. Warnings about imminent natural disasters or acute domestic security threats (such as air raids or terrorist attacks) are considered so important that broadcast media (even non-news channels) usually interrupt other programming to announce them. A medical story about a new treatment for breast cancer, or a report about local ground water pollution might fall in between. So might book reviews, or coverage of religion. On the other hand, people frequently find hobbies and entertainment to be worthwhile parts of their lives and so "importance" on a personal level is rather subjective.

Entertainment and news crossovers

Infotainers are entertainers in infotainment media, such as news anchors or "news personalities" who cross the line between journalism (quasi-journalism) and entertainment. Notable examples in the U.S. media are Barbara Walters, Katie Couric, Keith Olbermann, Glenn Beck, Anderson Cooper, Maury Povich, Deborah Norville, and Geraldo Rivera among others.

Barbara Walters, though not the first to cross the line between news and personality stories, is for many the quintessential news-media icon. Her career dates back to the 1950s, and her current prominence at ABC is largely due to celebrity interviews, with a long running co-anchorship on 20/20 with Hugh Downs and, later, John Stossel until 2004, and her overlapping morning infotainment show The View.

When Geraldo Rivera became the host of his own news-oriented talk show on CNBC, others within the NBC organization voiced their protest, including Tom Brokaw who was reported to have threatened to quit. Rivera had a notorious history as a "sleaze reporter" and daytime talk show host, where he and one or two others were representative of "Tabloid talk shows"; television seen to have little social value or redeeming intelligence, but still popular with viewers.

Commodification within Infotainment

The broadcast of important or interesting events was originally meant simply to inform society of local or international events for their own safety and awareness. However, local news broadcasters are more regularly commodifying local events to provoke titillation and entertainment in viewers. Commodification is known as the process by which material objects are turned into marketable goods with monetary (exchange) value.[9] Essential qualities of human beings and their products are converted into commodities, into things for buying and selling on the market,[10] just as entertaining stories are sold to buy the attention of viewers.

Commodity fetishism is the process through which commodities are emptied of the meaning of their production (the labour that produced them and the context in which they were produced) and filled instead with the abstract meaning (usually through advertising)[11] At their worst, the media’s appetite for telling and selling stories leads them not only to document tragedy, but also to misrepresent or exploit it[12] As often seen in the news (with stories of extreme obesity or unusual deformities) present-day "infotainment" commodifies humans through their personal tragedies or scandals, providing entertainment and titillation to public viewers.

Infotainment and social media implications

The topic of news media today being more commonly considered “infotainment” has increased with the growing popularity and use of social media applications. These popular social media outlets are what German theorist Jurgen Habermas’ would define as the “public sphere.” According to Habermas, it defines a social space (which may be virtual) in which citizens come together to debate and discuss the pressing issues of their society. The term has been used more recently in the plural to refer to the multiple public spheres in which people debate contemporary issues.[13] In the case of social media websites such as Twitter and Facebook, which were originally created for the purpose of connecting, re-connecting and sharing personal thoughts and information with public, they have now provided a new medium for the spread of "infotainment" and exploitation of public matters. There is no doubt that these social media websites are dominating, and what is so pressing about the matter is the fact that alongside cell phone technology, these ways of online communication are becoming prominent to the simple relaying of informative news. Of necessity, a commodity-based society produces such phantom objectivity, and in so doing it obscures its roots.[14] The public society are relying more frequently on television news broadcasting and now social media outlets to obtain a mixture of information and entertainment updates which are known as "infotainment."

Apocrypha

The terms "infotainment" and "infotainer" were first used in September 1980 at the Joint Conference of Aslib, the Institute of Information Scientists and the Library Association in Sheffield, UK. The Infotainers were a group of British information scientists who put on comedy shows at their professional conferences between 1980 and 1990.

An earlier, and slightly variant term, "infortainment" was coined in 1974 as the title of the 1974 convention of the Intercollegiate Broadcasting System (IBS), the association of college radio stations in the United States. It took place on April 5–7, 1974, at the Statler Hilton Hotel, now the Hotel Pennsylvania. It was defined as the "nexus between Information and Entertainment".

See also

Footnotes

  1. ↑ Demers, David, "Dictionary of Mss Communication and Media Research: a guide for students, scholars and professionals," Marquette, 2005, p.143.
  2. ↑ Merriam- Webster, The Cambridge Online Dictionary
  3. ↑ Cambridge Online Dictionary
  4. ↑ "an extraordinary form of strategic internal communications" (www.infotainment.be) and historically accurate factoid collections (www.how-infotaining.com)
  5. ↑ Anderson, Bonnie M., "News Flash", Wiley 2004, p. 1, p. 33.
  6. ↑ Campbell, R., Martin, R. C, and Fabos, B. G. Media & culture: An introduction to mass communication. Bedford/St.Martin’s, 2012
  7. ↑ Campbell, R., Martin, R. C, and Fabos, B. G. Media & culture: An introduction to mass communication. Bedford/St.Martin’s, 2012.
  8. ↑ Reinemann, C., Stanyer, J., Scherr, S., & Legnante, G. (2012). Hard and soft news: A review of concepts, operationalizations and key findings. Journalism, 13(2), 221-239. doi:10.1177/1464884911427803
  9. ↑ Sturken & Cartwright, 1980: p. 435.
  10. ↑ Taussig, T. M. The devil and commodity fetishism in South America. Chapel Hill (NC): America University of North Carolina Press, 1980.
  11. ↑ Sturken, M., and L. Cartwright. Practices of looking: An introduction to visual culture. New York: Oxford University Press, Inc., 2009
  12. ↑ Campbell, R., Martin, R. C, and Fabos, B. G. Media & culture: An introduction to mass communication. Bedford/St.Martin’s, 2012.
  13. ↑ Sturken, M., and L. Cartwright. Practices of looking: An introduction to visual culture. New York: Oxford University Press, Inc., 2009
  14. ↑ Taussig, T. M. The devil and commodity fetishism in South America. Chapel Hill (NC): America University of North Carolina Press, 1980

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