Infogroup

Infogroup is a data and marketing services company that provides products and services to generate sales leads, find new customers, and develop direct mail, email and telemarketing campaigns. It is based in Papillion, Nebraska, employs 1,900 people and operates in 9 countries.

Operations

Infogroup collects information on people and businesses worldwide using a variety of sources including Yellow and White Page directories; public records; annual reports, 10-Ks and other Securities and Exchange Commission information; government data; newspapers and publications; Postal Service™ information; RSS news feeds and email alerts; mail order buyers and responders; census information; deed and assessment information; utility transaction data; and others. Its database contains information on 25 million businesses, and 235 million consumers.

The company derives revenues through subscriptions and business and consumer lists; email marketing and direct mail services; and interactive services; database processing services; licensing restricted access to its database.^[1]

Products and services

Services include modeling, analytics and business intelligence; and list management and brokerage.^[2] Products include Salesgenie and OneSource iSell.

Competition

Competitors include Dun and Bradstreet, LeadPro, ConsumerBase, Acxiom, implu, InsideView, Data.com(formerly Jigsaw), Kompass, Hoovers, LexisNexis Corporate Affiliations, Localeze, Zoominfo, AffordableMarketingLists.com, Info Checkpoint, myProspectBase and Leadspace

History

Infogroup traces its roots to 1972, with the formation of Business Research Service in Omaha, Nebraska. The company has operated under several names, including American Business Information and infoUSA.^[3] The company was renamed Infogroup in 2008.^[4] In July 2010, Infogroup was acquired by CCMP Capital Advisors, which took the company private. Michael L. Iaccarino is the current CEO.^[5]

References