InMobi

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InMobi
Type Private
Industry Mobile Advertising
Founded Bangalore, India
Headquarters Bangalore, Karnataka
Area served World Wide
Key people Naveen Tewari (Founder, CEO)
Employees 800+ (2011)
Website inmobi.com

InMobi is a performance based mobile ad network backed by Soft Bank and Kleiner Perkins Caufield & Byers. The company was founded in 2007 in India with offices in several countries.[1] InMobi aims at redefining mobile first customer-engagement platform through its suite of products ranging from app distribution & monetization to brand advertisements. With close to 690 million users across 160+ countries, InMobi serves billions of ads daily. With 350+ data scientists, engineers and analysts spread across the globe, InMobi continues to lead the industry in building architecturally superior mobile-first platforms. Its ability to challenge industry leaders such as Apple & Google and pioneering innovation in the ad space has enabled InMobi win a coveted spot in MIT Technology Review's 50 most disruptive companies of 2013.[2]

History

InMobi, earlier known as mKhoj,[3] started as an SMS-based search platform with initial funding from Mumbai Angels. In 2007, the company pivoted to a more scalable platform, mobile advertising. After the business model change, mKhoj rebranded itself to InMobi[3] and received two rounds of funding from Kleiner Perkins Caufield & Byers and Sherpalo Ventures. After venturing into mobile advertisement segment, the company initially banked upon mobile web publishers to generate revenue through Mobile Value Added Services via Mobile Phone Networks billing, for this the advertising network even accepted publishers and mobile web sites that contained illegal and pornographic content.[4]

Funding

InMobi had received $215.6 Million via Angel, Series A, Series B, and Series C funding. In September 2011, it received a $200 million funding from Softbank which would come in two Tranches - one of $100 millon in September 2011 and the other $100 million in April 2012.[5]

Funding Round Investors Date Amount
Angel Funding Mumbai Angels August 2006 $500,000
Series A Kleiner Perkins Caufield & Byers and Sherpalo Ventures May 2007 $7,100,000
Series B Kleiner Perkins Caufield & Byers and Sherpalo Ventures July 2010 $8,000,000
Series C Softbank September 2011 $200,000,000

Acquisitions and product announcements

On August 2, 2011, InMobi announced the acquisition of HTML5 rich media platform Sprout which was later renamed to InMobi Studio.[6]

On July 18, 2012, InMobi announced the acquisition of MMTG Labs makers of AppBistro And AppGalleries.[7]

On July 31, 2012, InMobi announced the acquisition of UK-based firm Metaflow Solutions.[8][9]

On May 2, 2012, InMobi announced the launch of InMobi Ad Tracker (IAT), its mobile conversion tracking platform that provides real-time analytics, to allow advertisers to measure multiple conversions on both mobile web and app campaigns, across all advertising networks and publishers. The InMobi AdTracker platform is separate from the InMobi ad network, not reliant on UDIDs.[10]

On October 2, 2012, InMobi announced the release of InMobi Ad Tracker version 2.0, incorporating global device recognition from AdTruth.[11]

On November 27, 2012, InMobi announced the release of InMobi Lifetime Value Platform for publishers and app developers to track metrics and send targeted messaging based on user behavior and profile.[12]

Competition

In the global Mobile Advertising market, InMobi primarily competes against Google’s AdMob[13] and Apple's iAd.

News

  • InMobi signs “multi-million dollar” mobile ad partnership with Amobee[14]

References

  1. ↑ http://www.inmobi.com/company/
  2. ↑ http://www2.technologyreview.com/tr50/2013/
  3. ↑ 3.0 3.1 Wauters, Robin (05). "Mobile Ad Network mKhoj Rebrands As InMobi, Eyes Expansion In Europe". TechCrunch. Retrieved 2011-06-10. 
  4. ↑ "Naveen Tewari and InMobi s Complete Untold Story". DarkWap. 08. Retrieved 2012-08-09. 
  5. ↑ Wauters, Robin (15). "Softbank Pumps $200 Million Into Mobile Ad Network Company InMobi". TechCrunch. Retrieved 2011-09-15. 
  6. ↑ http://venturebeat.com/2011/08/02/inmobi-acquires-sprout/
  7. ↑ http://techcrunch.com/2012/07/12/inmobi-buys-appbistro-appgalleries-mmtg-labs/
  8. ↑ http://techcrunch.com/2012/07/31/mobile-ad-network-inmobi-continues-app-buying-spree-with-metaflow-solutions/
  9. ↑ http://www.mobile-ent.biz/news/read/inmobi-buys-metaflow-solutions/018831
  10. ↑ http://www.inmobi.com/press-releases/2012/05/02/inmobi-launches-inmobi-adtracker/
  11. ↑ http://www.inmobi.com/press-releases/2012/10/02/inmobi-announces-enhanced-conversion-tracking-capabilities-for-inmobi-ad-tracker-powered-by-advanced-device-recognition-technology-from-adtruth/
  12. ↑ http://techcrunch.com/2012/11/27/inmobi-lifetime-value-platform/
  13. ↑ Fannin, Rebecca (24). "Indian Startup Takes Turf From Google – Next Act?". Forbes. Retrieved 2011-06-10. 
  14. ↑ O'Hear, Steve (11). "InMobi signs "multi-million dollar" mobile ad partnership with Amobee". TechCrunch. Retrieved 2011-06-10. 

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