InBev

InBev is a brewing company that resulted from the merger between Belgium-based company Interbrew and Brazilian brewer AmBev that occurred in 2004. It existed independently until the acquisition of Anheuser-Busch in 2008, that formed Anheuser-Busch InBev (abbreviated AB InBev). InBev had operations in over 30 countries and sales in over 130 countries.^[1] In 2006, it had a market capitalization of €30.6 billion and net profit of €3.2 billion on sales of €13.3 billion.

On July 13, 2008, InBev agreed to buy Anheuser-Busch for a total value of $52 billion, which would create a new company to be named Anheuser-Busch InBev. It was reported that Anheuser will get two seats on the combined board.^[2] To obtain antitrust approval in the United States, InBev agreed to divest itself of the company that imports Labatt's beer, another InBev brand, into the United States; this transaction was completed on March 13, 2009.^[3]

The all-cash agreement, for $70 per share, or almost $52 billion, would create the world's largest brewer, uniting the maker of Budweiser and Michelob with the producer of Stella Artois, Bass and Brahma. The two companies would have yearly sales of more than $36.4 billion, surpassing the current number one brewer, London-based SABMiller.^[4][5]

History

InBev was created in 2004 from the merger of the Belgian company Interbrew and the Brazilian company AmBev.^[6] Before the merger with Ambev, Interbrew was the third largest brewing company in the world by volume; Anheuser-Busch was the largest, followed by SABMiller in second place. Heineken International was in fourth place and AmBev was the world's fifth largest brewer.

Interbrew

Interbrew's roots can be traced back to 1366 in Den Horen in Leuven when Brouwerij Artois was founded. Starting as early as the 1960s, the Artois brewery acquired several local breweries and hence consolidated its position in Belgium, until they expanded internationally by acquiring two Dutch breweries, Dommelsch in 1968 and Hengelo Bier in 1974. Finally in 1987, Artois and the Walloon-based brewer Piedboeuf, came together to form Interbrew.^[7] The move onto the global scene only happened when Interbrew acquired the Canadian beer brand Labatt. The transaction also included Labatt's sports-related assets, namely the Toronto Blue Jays baseball club, the Toronto Argonauts football club, and The Sports Network. At the time, Labatt was not much smaller than Interbrew, and since then the company has been considered a multinational with both Canadian and Belgian roots.

Some important Interbrew brands are Tennents, Stella Artois, Boddingtons, Beck's, Staropramen, Jupiler, Leffe, Labatt, Hoegaarden and Bass.

In December 2001 Interbrew, Danone (former owner of Kronenbourg, and two other smaller brewers) were fined €91m for operating a cartel in Belgium while four Luxembourg companies were fined €448,000 the same month.^[8]

AmBev

AmBev is a Brazilian beer company formed by a merger in 1999 between the Brahma and Antarctica breweries. It has a dominant position in South America.^[9][10][11]

Post-merger history

InBev announced in 2005 and confirmed in 2006 that it would move the brewing of Hoegaarden, whose brewery they found to have become obsolete, to the Piedboeuf brewery in Jupille, which resulted in huge protests and great disappointment in the town of Hoegaarden. The beer, though, is made with a very special yeast that is difficult to cultivate and keep alive. The Jupille-based brewery proved not being capable of attaining desired levels of quality and InBev's sole alternative was to bring production back to the original Hoegaarden-brewery, causing great sarcasm in the media that, by that time, had become openly hostile towards the beer-giant.^[12] In September 2007 however, it was announced that brewing would continue at the Hoegaarden Brewery in Hoegaarden.

On June 12, 2008, InBev announced that it made a US$46 billion offer for the brewing firm Anheuser-Busch.^[13] This merger joined two of the world's four largest brewing companies (based on revenue) and created a company that brews three of the top beers in the world - Bud Light, Budweiser and Skol. InBev also stated that the merger would not result in any U.S. brewery closures and they would also attempt to keep on management and board members from both companies.^[14]

On Sunday, July 13, 2008, Anheuser-Busch announced that they had agreed to an acquisition by InBev valued at about US$52 billion in cash, or $70 per share.^[15] As a condition, InBev will be renamed Anheuser-Busch InBev and Anheuser-Busch would retain two seats on the board of directors.^[16]

Corporate governance

Brazilian Carlos Brito is the current chief executive officer. Brito replaced John Brock at the end of 2005.^[17] InBev's current Board of Directors include Allan Chapin, Carlos Alberto da Veiga Sicupira, Arnoud de Pret Roose de Calesberg, Jean-Luc Dehaene, Philippe de Spoelberch, Jorge Paulo Lemann, Roberto Moses Thompson Motta, Kees J. Storm, and Peter Harf (chairman of the Board).

Organization

InBev is a global company which divides operations into five zones - North America, Latin America, Western Europe, Central & Eastern Europe, and Asia Pacific. In addition there is a Global Exports/Licenses section which comes under the responsibility of the central international department.^[18]

Operations

Western Europe

The Western Europe zone has 16 brewing plants producing 36.1 million hectolitres. The trading companies are InBev Belgium, InBev France, Brasseries de Luxembourg, Mousel-Diekirch SA, InBev Nederland, InBev UK, InBev Germany and InBev Italia. InBev's operations in the UK began in 2000 when Interbrew acquired Tennent Caledonian Breweries and Whitbread PLC. The Western Europe Zone President is Alain Beyens. InBev UK holds the number 3 market position in the UK with a 16.9% market share. 10.8 million hectolitres of beer are produced at three breweries - Magor in Wales, Samlesbury in England, and Stag in Mortlake, London.^[19] In August 2009 it was announced that Irish drinks company C&C had agreed to purchase Tennents for £180m, a deal which included the Wellpark brewery.^[20]

North America

There are seven breweries in Canada.^[21]

Latin America

Production was 131.1 million hectolitres in 2007.

Brands

InBev has over 200 beer brands produced and sold throughout the world.^[22] The flagship brands are Stella Artois, Brahma, Beck's, Corona, and Leffe.^[23]

See also

• InBev-Baillet Latour Fund
• Paul De Keersmaeker
• Alexandre Vandamme
• Anheuser-Busch

References

Notes

Bibliography

• Interbrew SA and Bass PLC: A Report on the Acquisition by Interbrew SA of the Brewing Interests of Bass PLC, Competition Commission, Stationery Office Books (4 Jan 2001), ISBN 0-10-150142-0
• http://www.justice.gov/atr/cases/inbev.htm