If Magazine

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If Magazine
Editor Brendan Swift
Categories Trade magazine
Frequency bimonthly
Publisher Mark Kuban
First issue 1997
Company The Intermedia Group
Website http://if.com.au/

If Magazine is an Australian print publication for screen-content professionals in Australia and New Zealand, first published in 1997. It contains original articles on film, television and digital media distribution, exhibition, marketing and finance, and reports on domestic screen production. It is published by The Intermedia Group, a publisher of numerous trade and consumer publications in Australia.

Each issue of the bimonthly magazine contains the section "IF FX", covering industry developments in makeup, CGI, animatronics, animation, costuming, set design, stunt effects, and concept art.

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