ID&T

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The ID&T wizard, the old logo Taken from a character produced by street artist Mode 2

ID&T is a Dutch entertainment and medium enterprise that was founded in the early 1990s.

ID&T stands for the initials of three founders of the company, Irfan, Duncan and Theo, all residents of Amsterdam. All three were experienced in the art of organizing house, techno and trance parties when they created ID&T, and their goal is to organize the largest events in the Netherlands and the European electronic dance music scene. Their first big event was "The Final Exam" in the Utrecht Conference Center, with about 13,000 people in attendance.[1]

Today, ID&T is one of the largest dance organizers in the Netherlands. Events organised by the company include Sensation in the Amsterdam Arena, with around 40,000 people. There are two editions, Sensation White (trance, house), happening in the first Saturday of July, where all party people must be dressed in white, and Sensation Black (techno, hardstyle, and hardcore), happening in the Saturday thereafter, where all party people must be dressed in black. Other parties include Mystery Land on the Floriade 2002 terrain near Hoofddorp, with around 50,000 people, Innercity in the Amsterdam RAI Exhibition and Convention Centre (45,000 people) with eight areas and several styles, happening in the middle of December, Thunderdome (hardcore techno and techno), Trance Energy, Bloomingdale and NJOY. Such parties last all night, from 11pm to 7am (except open-air ones), including laser shows and fireworks. Beyond that, ID&T operates the ID&T Release magazine as well as the music download portal ID&T Dance Tunes.com. Moreover, they organized the first event where a single DJ played all night long[citation needed], with Tiësto in Gelredome on 11 May 2003. They organized these events again in the same venue on two subsequent nights on 29 and 30 October 2004 and again on 2 June 2007. The same happened at Ethias Arena in Hasselt (Belgium) on 6 Nov 2004 and 19 May 2007. The concerts in 2007 are named 'Elements of Life'.

They also collaborated with Q-Dance in the organization of "The One Man Show" concert of DJ Luna at the Gelredome in Arnhem.

On July 16, 2005, the first Sensation White was organized in Germany, in the Veltins Arena in Gelsenkirchen. Together with the musical and theatre company Stage Entertainment (formerly Stage Holding) they created ID&T Germany as a joint venture. On April 16, 2005 the same event took place in Belgium. In 2009 it is organized for the first time on two subsequent nights on 3 and 4 July in the Amsterdam Arena where the opening of the Wicked Wonderland will take place.

Takeover by SFX

In 2013, the American conglomerate SFX Entertainment acquired 75% of ID&T.[2] As a result ID&T became the European arm of SFX's expansion as global EDM events promoter.

Tomorrowland is another major festival organized by ID&T. It is probably the biggest electronic dance festival in the world. It takes place over three days and nights non-stop. Attendees camp in Dreamville. The festival takes place in the town of Boom, Belgium.

References

  1. ↑ "Dance" (in Dutch). Made in NL. National Geographic Channel. http://natgeotv.com/nl/made-in-nl-dance/over.
  2. ↑ SFX Entertainment Buys Major Stake in Dutch Festival Promoter

External links

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