Hsin Tung Yang

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Hsin Tung Yang (新東陽)
Type Limited company (Ltd.)
Industry Foodservice
Founded 1972
Headquarters Taipei, Taiwan[1]
Products Preserved meat products
Employees 251 to 500
Website www.hty.com.tw
Hsin Tung Yang Food Co. sign in San Francisco, CA

Hsin Tung Yang (Chinese: 新東陽; pinyin: Xīn Dōng Yáng; literally "new horizon") is a food service company and retailer[2] based in Taipei, Taiwan.

Overview

Hsin Tung Yang specializes primarily in meat and pork products such as rousong (肉鬆; 肉松; meat floss), and rougan (肉乾; pork jerky).[3] In recent years the company has expanded production into dried mullet roe and various Chinese tea snacks.[citation needed] In addition to its retail stores, the company also manages service areas and stores in airports.[4] As of 2011, the company has over 70 retail stores in Taiwan.[3]

History

Hsin Tung Yang was founded by Mai Hsin-Fu[5] and first started operations in 1967[6] under the name "Hsin Tung Yang Barbecue Meat Company" (新東陽燒腊行), and established itself as a company in 1972 as "Mai's Hsin Tung Yang Food Co. Ltd" (麥氏新東陽食品股份有限公司).[4][7] In 1979, Hsin Tung Yang USA was established in San Francisco, California, USA.[3]

In 1988, the company had expanded to 46 branches in Taiwan, Hong Kong, Canada, and the United States, producing over 3600 varieties of food items.[1] In November 1988, the company began construction on a new factory in Ipoh, Malaysia with the intent of relocating some of its food operations there due to rising market costs and market expansion.[1] In 1991, the company was publicly listed on the Taiwan Stock Exchange.[4][8] In May 2008, the company's rousong was pulled from supermarket shelves in Hong Kong after the asthma drug clenbuterol was found in its products.[9]

In April 2010, it became one of the first retailers to begin accepting payment using the EasyCard, a contactless smart card already in use on the Taipei Metro system.[10]

References

  1. 1.0 1.1 1.2 "Taiwan firm to relocate some operations here". New Straits Times. 1988-09-14. Retrieved 2011-03-22. 
  2. "Kinmen aims to increase tourism". Taipei Times. 2009-11-04. Retrieved 2011-03-22. 
  3. 3.0 3.1 3.2 "Home". Hsin Tung Yang USA. Retrieved 2011-03-22. 
  4. 4.0 4.1 4.2 "History and Inheritance". Hsin Tung Yang. Retrieved 2011-03-22. 
  5. "Founder". Hsin Tung Yang USA. Retrieved 2011-03-22. 
  6. "Future Prospects". Hsin Tung Yang. Retrieved 2011-03-22. 
  7. "歷史與傳承" (in Chinese). Hsin Tung Yang. Retrieved 2011-03-22. 
  8. "List of ISIN Code for Unlisted Issueing (sic) Companies". TWSE. Retrieved 2011-03-23. 
  9. "Tests reveal health risks lurk in food". The Standard. 2008-05-30. Retrieved 2011-03-22. 
  10. "Stores accept EasyCards for payment". The China Post. 2010-04-02. Retrieved 2011-03-22. 


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