Howard Putnam
Howard D. Putnam (born August 21, 1937) was CEO of Southwest Airlines for three years and later CEO of Braniff International Airways at the time of its bankruptcy.
Airline Career
When Howard Putnam was 23 years old, he was a sales representative for Capital Airlines. He joined United Airlines when Capital was acquired by United in 1961.[1] Over the next 17 years, he rose to the position of Group Vice President, Marketing at United Airlines before leaving to head Southwest Airlines.
From August 1978 to 1981, Putnam served as President and CEO of Southwest Airlines.[2] He left Southwest in September 1981 to head ailing Braniff.[3]
In 1982, he had a famous conversation with American Airlines CEO Robert Crandall, in which he was told by Crandall that if Braniff raised their prices, American would too. Putnam declined, but the federal government later brought an antitrust action against Crandall and American based on a recording of the conversation.[4] Putnam was president of Braniff when it ceased operation in bankruptcy on May 12, 1982.
Post Airline Career and Publications
He is a motivational and business speaker and author of The Winds of Turbulence: A Ceo's Reflections on Surviving and Thriving on the Cutting Edge of Corporate Crisis. He also produced a DVD:Pass It On, Share The W.I.S.H.: Howard Putnam is featured in Pass It On, Share the W.I.S.H. Movie. This DVD will be released on April 1st 2007 to on-line viewers and distributors.
References
- ↑ Stephen Hopspon Interview with Howard Putnam
- ↑ Southwest Airlines Southwest Airlines - A Brief History at 1978 and 1981
- ↑ Handbook of Texas Southwest Airlines, "In August 1978, Howard Putnam, a United Airlines executive, was hired as president and CEO. Putnam subsequently left in September 1981 to take over the ailing Braniff Airways."
- ↑ Time Magazine Dirty Tricks in Dallas By David S. Jackson;John S. DeMott;Allen Pusey Monday, Mar. 07, 1983
External links
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