HomeShop18
 | |
| Web address | www.homeshop18.com |
|---|---|
| Commercial? | Yes |
| Type of site |
Online shopping (E-commerce) |
| Registration | Required |
| Available language(s) | English |
| Owner | Network 18 Group |
| Created by | Network 18 Group |
| Launched | 9 April 2008 |
| Alexa rank |
 1,178 (August 2012)[1] |
| Current status | Online |
HomeShop18 is the online and on-air retail and distribution venture of Network 18 Group, India. HomeShop18 was launched on 9 April 2008 as India's first 24-hour Home Shopping TV channel, where anchors performed live demonstration of products on sale similar to HSN or QVC in USA. The television channel established HomeShop18's foothold in Indian retail because of high television penetration. Later, as the internet reach grew all over the country, HomeShop18 launched www.homeshop18.com which was ranked as the #5 most trafficked Ecommerce portal in India by Comscore in July 2013.
Investors
G S Home Shopping of Korea, the third largest home shopping company in the world, has a 15% stake in the company. Network 18 has the controlling stake of 51%.[2][3][4][5][6][7][8][9][10]
Partnerships & Acquisitions
HomeShop18 has partnered with major brand owners such as Reebok, Nokia, LG, Motorola, Philips, Kaya, and Godrej.
HomeShop18 acquired CoinJoos.com, an online books, movies and music retailer in August, 2011 for an undisclosed amount.[11] The acquisition is the main contributor to HomeShop18.com's Books catalogue.
Television channel
The HomeShop18 television channel was launched on 9 April 2008. The television network can be currently seen on cable, satellite and some terrestrial channels in India. ≠−
eCommerce
HomeShop18.com was launched on 18 January 2011. Currently, HomeShop18.com comprises 17 categories: Accessories, Baby, Books, Cameras and Camcorders, Clothing, Computer, Electronics, Footwear, Gifts & Flowers, Health & Beauty, Home & Kitchen, Household Appliances, Jewellery, Mobiles, Office & Stationery, Toys, Watches.
mCommerce
The mobile version of the HomeShop18.com was officially launched on Android and iOS in the beginning of the year 2013.
Scan N Shop - HomeShop18's Virtual Shopping Wall
As a part of its mobile platform launch, HomeShop18 set up SCAN N SHOP Virtual Shopping Wall at Terminal 3 of Indira Gandhi International Airport at New Delhi (domestic departure wing). The virtual wall comprises dynamic LED TV screens. Each TV screen displays products on sale accompanied by a unique QR code, which people may scan to display the respective product's details. The customers can place their orders by scanning the QR code against each item or over the phone, through Cash on Delivery.
References
- ↑ "homeshop18.com Site Info". Alexa Internet. Retrieved 2012-05-08.
- ↑ About Us : Homeshop18]
- ↑ "Network 18 to infuse $5mn in HomeShop18; to hold 51% stk". News Center : Network 18. 2009-11-13. Retrieved 2010-11-07.
- ↑ HomeShop18 signs MoU with KORTA to bring Korean products to India
- ↑ Homeshop18 Expands its Reach to Over 50 mn Households Across the Country
- ↑ HomeShop18.com Announces Shop and Win Everyday this September
- ↑ E-commerce Site Homeshop18 Adds Baby Products
- ↑ Homeshop18 expands its reach to over 50 mn households across the country
- ↑ 'Stumpy' makers hope to sell entire stock of cuddly mascot
- ↑ Interview: Sundeep Malhotra, CEO HomeShop 18
- ↑ HomeShop18 buys online books retailer CoinJoos.Com