Herbal Essences

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Herbal Essences shampoo and conditioner bottles

Herbal Essences is a brand of shampoo, hair conditioner, hair stylers, and hair coloring by Clairol. The brand was founded in 1972.^[1] There are twelve collections of product, each designed for a different effect on the user's hair. They are the following:

Hello Hydration™, designed to hydrate hair.
Tousle Me Softly™, designed to create a tousled look.
Totally Twisted™, designed for wavy or curly hair.
Touchably Smooth™, designed to silken hair.
Honey, I'm Strong™, designed to strengthen hair.
Hydralicious™, designed to hydrate hair.
Dangerously Straight*, designed to straighten hair.
Color Me Happy™, designed for color-treated hair.
Long-Term Relationship™, designed for long hair.
None Of Your Frizziness™, designed to smooth hair and prevent frizzy hair. there is also one for damaged hair/ split ends
Body Envy™, designed to volumize hair.
Drama Clean™, designed for oily or dirty hair.
Set Me Up Stylers™, designed to hold your hairdo in place.

Herbal Essences (and its parent company Procter & Gamble) is subject to an anti-vivisection campaign by Uncaged Campaigns.^[2]

The brand was reintroduced in 1995 when they launched their "Yes!" commercials. Famous late 1990s-early 2000s commercials featured Ruth Westheimer, in which she would let her try their body wash. In 2001, Fruit Fusions was introduced. In September 2003, they introduced a new formula line containing Hawafena. The brand was reintroduced in 2006, featuring scent names similar to Ben & Jerry's flavor names. The 1995 formulas were reintroduced in 2013, this time improved, bringing back a new version of the "Yes!" commercial set on an airplane.

References

↑ Dyer, Davis; Dalzell, Frederick; Olegario, Rowena (2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble. Harvard Business Press. ISBN 1-59139-147-4. Retrieved May 29, 2011. Cite uses deprecated parameters (help)
↑ "Uncaged Campaigns: Herbal Essence". Retrieved July 10, 2008.

External links

Official website
Daston GP (August 2004). "Developmental toxicity evaluation of butylparaben in Sprague-Dawley rats". Birth Defects Res. B Dev. Reprod. Toxicol. 71 (4): 296–302. doi:10.1002/bdrb.20016. PMID 15334527.
Uncaged Campaign

v t e Procter & Gamble Co.

Corporate directors	Norman Augustine A.G. Lafley Lynn M. Martin W. James McNerney, Jr. John F. Smith, Jr. Ralph Snyderman Margaret Whitman Ernesto Zedillo

Brands	Always Ambi Pur Ariel Aussie Bold Bounty Braun Camay Charmin Cheer Clairol CoverGirl Crest/Blend-A-Med Dawn DayQuil Daz Downy Dreft Duracell Eukanuba Fairy Febreze Gain Gillette Gillette Mach3 Gleem Head & Shoulders Herbal Essences Iams Ivory Joy Luvs Max Factor MDVIP Metamucil Mr. Clean Nice 'n Easy NyQuil Olay Old Spice Oral-B Pampers Pantene Pepto-Bismol Puffs Safeguard Secret SK-II Scope Swiffer Tampax Tide Vicks Wella

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