Heart Bath
 | |
| City of license | Bristol |
|---|---|
| Broadcast area | Bath |
| Frequency |
103 MHz, NOW Wiltshire DAB Multiplex, Online |
| First air date | (as GWR FM Bath) 22 May 1987 |
| Format | Hot AC |
| Audience share | share = 13.3% (December 2009, ) |
| Owner | Global Radio |
Heart 103 (formerly GWR FM Bath) was an independent radio station serving Bath in Somerset, England, broadcasting on 103 MHz FM, on DAB Digital radio and online.
History
In 1986, a Bath ILR licence was awarded by the IBA. GWR Radio Bath first broadcast on 22 May 1987.
In its latter years, the station played Hot adult contemporary, ranging from the early 1980s to the current successful chart hits. The station was rebranded on 23 March 2009 in line with the rebranding by Global Radio of most of the One Network.[1]
Up until its closure, the station shared some of its programming with Heart Bristol.[2] However for official licensing purposes Heart Bath and Bristol were listed as one station and audience figures from RAJAR are combined with Heart Wiltshire.[3]
Network restructuring
On 21 June 2010, Global Radio announced plans to close Heart Bath and merge the station with Heart Bristol and Heart Somerset as part of plans to reduce the Heart network of stations from 33 to 16.[4] The new station, Heart West Country, began broadcasting from Bristol on 16 July 2010.[5]
Slogans
- 1989 GWR Radio "The West number one", "Good Music, Great Talk"
- 1992 The New GWR FM — "No rap, less chat"
- 1994 "A mix of the 70s, 80s and the best of today"
- 1995 GWR FM — "A better music mix — from the 70s, 80s and today"
- 1997 "Today's better music mix"
- 2001 Baths's GWR FM — "Today's best mix"
- 2004 "Today's best mix, today's best variety" — "More music, less talk" —
- 2007 "Today's Best Mix"
- 2008 "More Music Variety"
- 2009 "More Music Variety"
- 2009 "Heart is coming"
See also
- Gcap Media
References
- ↑ "Heart stations beat nationwide". Radio Today. 21 January 2009. Retrieved 2009-01-29.
- ↑ "New name for GWR radio station". This is Bath. 2009-01-23. Retrieved 2009-09-11.
- ↑ "Mixed fortunes for radio station". South West Business. 2009-05-19. Retrieved 2009-09-11.
- ↑ Global Radio to halve number of local Heart stations, mediaguardian.co.uk, 21 June 2010
- ↑ Heart slims but strengthens, RadioToday, 21 June 2010
Coordinates: 51°22′42″N 2°21′27″W / 51.3782°N 2.3576°W
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