Handel Gothic
 | |
| Category | Sans-serif |
|---|---|
| Classification | Geometric sans-serif |
| Designer(s) | Donald J. Handel, Robert Trogman |
| Foundry | PhotoStar |
| Date released | 1960s |
| Re-issuing foundries | Bitstream, Elsner+Flake, Linotype, Tilde SIA, URW, ITC |
Handel Gothic is a geometric sans-serif typeface.
The typeface was designed in the mid-1960s by Donald J. Handel (1936-2002), who worked for the graphic designer Saul Bass.[1] It was used in the 1973 United Airlines logo developed by Bass.
When first released, Handel Gothic was an instant success. The typeface was originally distributed in film format by PhotoStar and was reissued in the 1980s by Robert Trogman.[citation needed]
It was a popular font in the 1980s due to its futuristic design, and even today is used to signify the future.[citation needed]
The Bitstream version uses a curved leg on uppercase R (like that of Helvetica), a horizontal tail on the uppercase Q, a curved lower leg on the lowercase k, and a trident-like lowercase w.
Handel Gothic Cyrillic
It is a version by Tilde SIA with Cyrillic support. The family includes 1 font.
ITC Handel Gothic (2008)
It is a re-proportioned version designed by Rod McDonald, released in March 2008 by International Typeface Corporation.
The original release includes 5 fonts in 5 weights. OpenType features include fractions, ligatures, ordinals, stylistic alternates and subscript/superscript. Italic versions of the fonts were introduced with release of ITC Handel Gothic Pro.
ITC Handel Gothic Pro (2010)
It is a version of ITC Handel Gothic with complementary italic designs, support of Adobe Central Europe character set, addition of ligatures and alternate characters.[2]
Additional OpenType features include localized forms, stylistic set 1.
Corporate identity uses
- United Airlines - In 1973 Saul Bass developed the United logo that featured a customized red and blue "Double U" logo and underneath Handel Gothic logotype.[3]
- Pepsi - Used from 1987-2003.
- Arkon Technologies - Handel Gothic Light [4]
- Squalius: Belgian Software Company
- Enprecis: Automotive intelligence company
- Viacom - Used from 2006–present.
- Malaysia Airlines - Used from 2012–present
- Various entities associated with Mission Viejo, California
References
- ↑ Donald Young. Fonts & Logos, DelphiPress. ISBN 978-0-9673316-0-7/ ISBN 978-0-9673316-0-7
- ↑ ITC Handel Gothic Pro
- ↑ http://www.aerosite.net/index.php?option=com_content&task=view&id=1793&Itemid=52
- ↑ "Brand Identity - Arkon". Scribd.com. 2007-07-29. Retrieved 2013-08-15.
External links
- Handel Gothic Font Family - by Ronald Trogram
- Handel Gothic by URW
- MyFonts: Handel Gothic
- Tilde Handel Gothic: Handel Gothic, Handel Gothic Cyrillic
- What's New From ITC: March 2008
- What's Hot From ITC: March 2010