HUGE (digital agency)
| Industry | Digital Strategy, Marketing, Design |
|---|---|
| Founded | 1999 |
| Area served | Worldwide |
| Key people |
Aaron Shapiro (CEO) |
| Employees | 700 |
| Website | www.hugeinc.com |
Huge is a digital agency providing strategy, marketing, design, and technology services to Fortune 100 companies. The company was founded in 1999 and was named the fastest growing marketing agency in 2009 by Advertising Age. Huge currently has offices in New York, Los Angeles, Portland, San Francisco, Washington, D.C., London, and Rio de Janeiro. Since 2008, Huge has been a member the Interpublic Group of Companies.[1][2]
Structure
Huge employs around 700 people.[3] Most employees work in the company’s DUMBO headquarters. [4]
Staff work across seven main disciplines, including strategy, analytics, research, visual and interactive design, technology, interactive marketing, and social engagement. The company also operates an audience monetization division. Huge's designers are evenly divided between graphic designers and interaction designers who collaborate with each other while also working with others in the company from other disciplines.[5][6]
History
Huge was founded in 1999 by former colleagues from advertising agency Deutsch’s interactive department, and originally operated out of an apartment in Brooklyn. The agency’s first client was IKEA who hired Huge to redesign its websites.[6]
In 2006, the company opened an office in Sweden[7] and in 2007 the agency expanded into bigger premises in DUMBO and opened an office in Los Angeles.[8][9]
Huge was acquired by the Interpublic Group in 2008[10] and was named the fastest-growing company across all marketing disciplines by Ad Age.[11]
In 2010, Interpublic Group announced an investment estimated to be between $8 million and $10 million to accelerate global expansion for Huge with new offices in Brazil, China, Singapore, and Japan.[6]
Management
Huge is owned by the Interpublic Group, which bought a 51% stake in the firm. Company partners own the remainder of the agency.
In 2010, Aaron Shapiro was named CEO. Shapiro joined the company in 2005 as its 10th employee. Other agency executives include Shirley Au, COO; Michal Pasternak, Chief Experience Officer; and Conor Brady, Chief Creative Officer.[6]
References
- ↑ "Huge Promotes Stewart To ECD, Chow To CD". MediaPost. 30 July 2010.
- ↑ "Art Nouveau 2.0". OMMA Magazine. 1 November 2010.
- ↑ Novellino, Teresa. "How a mid-size company like Huge still feels like a startup". Retrieved 10 October 2013.
- ↑ "A tour of New York's startup 'Silicon Beach'". Fortune, November 2010.
- ↑ "Mattel Designs Web Properties With Advertisers In Mind". Susan Kuchinskas, ClickZ. 22 November 2010.
- ↑ 6.0 6.1 6.2 6.3 "'HUGE'". Warren Berger, Communications Arts, pages 38-47. November 2010.
- ↑ ["http://www.hugeinc.com/news/noticed/huge-expands-to-europe-opens-new-office-malmo-sweden" Huge Inc. 2006]
- ↑ ["http://www.hugeinc.com/news/noticed/huge-moves-to-new-office-space" Huge Inc. 2007]
- ↑ ["http://www.hugeinc.com/news/noticed/huge-opens-los-angeles-office" Huge Inc. 2007]
- ↑ Interpublic Group 2008
- ↑ ["http://www.hugeinc.com/news/noticed/HUGE-Announces-New-Leadership-Global-Expansion" Ad Age 2008]>