HB (cigarette)
HB stands for Haus Bergmann | |
Produced by | British American Tobacco |
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HB, is a German cigarette brand whose initials stand for 'Haus Bergmann'.
General information
HB cigarettes belong to the ten top-selling brands in Germany with a market share of 3,5%. From 1959 - 1984, HB was the market leader among the German brands, 1975 even the market leader in entire Europe. Today, HB cigarettes are no longer advertised.
History and "HB-Männchen"
In the sixties and early seventies this firm produced several TV-spots with a comic figure, that is known in Germany as "HB-Männchen".
With simplest tasks the character started it always ended in disaster. A voice said: "Wer wird denn gleich in die Luft gehen, greife lieber zu HB" (means something as: Why freak out, have an HB-cigarette instead). While doing this everything turned out fine.
HB sponsored the Audi rally team from 1984 to 1987.
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