Guvera

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Guvera
Web address Guvera.com
Commercial? Yes
Type of site Music, Entertainment
Registration Member registration is free, required for downloading and streaming free content.
Available language(s) English
Created by Claes Loberg, Brad Christensen, Darren Herft
Launched 2008
Alexa rank positive decrease 363,383 (February 2014)[1]
Current status Active

Guvera is an online music download and streaming service founded in 2008.

Guvera's product is free music downloads and streams without digital rights management (DRM) paid for (or sponsored) by brands from a large music catalogue available to members in Australia and the United States.[2]

Guvera has launched offering music content to members and reported to have plans to expand its free digital downloads and streaming to include movies and TV shows.[3]

Features

Guvera promotes itself as being established to provide a solution to the illegal downloading of copyright digital content, while simultaneously addressing the desire for marketers to use a more targeted advertising medium to engage customers than is currently available.

Music Catalog

Currently Guvera has more than 10 million songs available for download and streaming.[4] Guvera has signed licensing agreements with Universal Music Group,[5] EMI,[6] Orchard,[7] InGrooves,[8] IODA,[5] Mushroom/Liberation,[9] Shock Entertainment, Valleyarm, the Australian Performing Rights Association, and several rights bodies: APRA, AMCOS, BMI, Rightsflow,[10] SESAC [11] AND ASCAP, enabling it to deliver free streams and downloads via its website.

MP3 Quality

Guvera distributes DRM Free MP3 downloads in 256kbs and 320kps format.[12]

Streaming and Playlists

Guvera allows its users to create an unlimited number of playlists online with the ability easily share their playlists with friends.

Brands and Advertisers

Guvera markets itself as an advertising platform rather than a music platform, its technology makes it possible for advertisers to target broad or very specific consumer groups, showcasing particular aspects of a brand’s personality with relevant music genres in their branded music channels.[5] Content can be downloaded and streamed via branded (channels or) micro-sites from within Guvera’s platform, and the advertisers plays the role of selecting music content (or soundtrack) defining its personality and aligning tastes with the targeted audience.[13]

Mobile App

Guvera's mobile app offers unlimited free music streaming (supported by advertising) which can be accessed on iOS and Android devices. Users can subscribe to the ad-free (Platinum) service for $11.99 per month.[14]

History

Guvera was incorporated in 2008, and launched beta in Australia February 2010,[15] and in the US March, 2010.[16][17]

Guvera was initially released as a beta to a select group of users by invitation only.[18]

In August 2011, Guvera appointed former Virgin Music and Warner Brothers CEO Phil Quartararo as its Global Head of Music.[19]

In September 2011 Guvera moved into new headquarters in The Rocket in Robina, Gold Coast, Australia.[13]

In March 2012, Guvera announced a mobile platform soon to be release to the public.[20]

In December 2012, Guvera released mobile apps for IOS and Android. (Australia only. Anticipating U.S. launch early 2013) [21]

Funding

Guvera was initially funded by AMMA Private Investment out of Australia.[22] Guvera raised about $25m from its base of about 1000 smaller sophisticated investors primarily made up of accounting firms and other financial services businesses.[23]

Featured / Awards

  • Guvera was ranked #8 of 2010’s Top 10 Music Start-ups by Billboard Magazine.[24]
  • Guvera was featured on Fox Business in April 2010 as “The iTunes Killer”.[25]
  • Guvera’s CEO Claes Loberg was awarded 2011 Ernst & Young “Entrepreneur of the Year” in Technology, Northern Region, Australia.[26]
  • Guvera won "Best music app" at the 2013 Australian mobile awards in October 2013
  • Guvera won the GOLD Mobie for "Best Start up" at the 2013 Australian mobile awards in October 2013

References

  1. ↑ "Guvera.com Site Info". Alexa Internet. Retrieved 2014-02-02. 
  2. ↑ "Billboard.biz Q&A: Guvera CEO Claes Loberg". Billboard.biz by Glenn Peoples, Nashville. 2010-04-10. Retrieved 2012-04-17. 
  3. ↑ "Free downloads from Guvera music to our ears". Herald Sun. By Greg Thom. 2010-03-16. Retrieved 2011-10-18. 
  4. ↑ Paul Cashmere (2011-08-12). "Former Virgin Boss Phil Quartararo Joins Guvera". Undercover. Retrieved 2011-10-18. 
  5. ↑ 5.0 5.1 5.2 "Universal Music Group (UMG) Partners With Guvera Limited for 2010 Launch of Guvera.com". Universal Music Group, New York. 2009-11-18. Retrieved 2011-10-18. 
  6. ↑ "Guvera Limited Signs Deals With EMI Music & IODA for 2010 US Launch". EMI Music. NEW YORK. 2009-12-09. Retrieved 2011-10-18. 
  7. ↑ "Business Matters: Guvera, Google, EMI, Pitchfork and more.". Billboard. By Glenn Peoples. 2010-07-08. Retrieved 2011-10-18. 
  8. ↑ "Ad-Supported Guvera To Launch in U.S. on March 30". Billboard.biz By Glenn Peoples. 2010-02-19. Retrieved 2011-10-18. 
  9. ↑ "Guvera Inks Oz Deal With Liberation". Billboard.biz by Lars Brandle. 2010-06-02. Retrieved 2012-04-17. 
  10. ↑ "Guvera Taps RightsFlow For Publishing, Licensing, and Administration Services". RightsFlow. New York. 2010-04-01. Retrieved 2011-10-18. 
  11. ↑ "Ad-Supported Guvera To Launch in U.S. on March 30". Billboard.biz. By Glenn Peoples. 2010-02-19. Retrieved 2011-10-18. 
  12. ↑ "Aussie online service Guvera offers guilt-free MP3 downloads". The Vine. By Andrew McMillen. 2010-03-29. Retrieved 2012-04-17. 
  13. ↑ 13.0 13.1 "Aussie firm Guvera steps up operations as it takes on iTunes". The Courier-Mail. By Phil Bartsch. 2011-09-30. Retrieved 2011-10-18. 
  14. ↑ "Australian music-streaming services compared". CNET Australia. By Lexy Savvides. 2013-03-25. Retrieved 2013-05-10. 
  15. ↑ "Ad-Supported Guvera Launches Down Under". Billboard.biz. 2010-02-02. Retrieved 2011-10-18. 
  16. ↑ "Ad-Supported Guvera To Launch in U.S. on March 30". Billboard.biz. 2010-02-19. Retrieved 2011-10-18. 
  17. ↑ "Queensland entrepreneurs take out top honours". Ernst & Young. 2011-07-22. Retrieved 2011-10-18. 
  18. ↑ "Free, Ad-Supported Music... With a Twist". Wired By Eliot Van Buskirk. 2010-10-18. Retrieved 2011-10-18. 
  19. ↑ Paul Cashmere. (2011-08-12). "Former Virgin Boss Phil Quartararo Joins Guvera". Undercover. Retrieved 2011-10-18. 
  20. ↑ "Australian online music start-up goes mobile". Australian IT. By Andrew Colley. 2012-29-30. Retrieved 2012-03-30. 
  21. ↑ "Australia’s Guvera Offers Free Streaming Music On Android And iOS Devices". Gizmodo Australia. By Angus Kidman. 2013-01-15. Retrieved 2013-05-10. 
  22. ↑ "Guvera Raises $20M For Stealthy Brand-Supported Music And Video Service.". TechCrunch. By Robin Wauters. 2010-01-18. Retrieved 2011-10-18. 
  23. ↑ "Music-with-ads start-up Guvera to list in US". The Australian. By Andrew Colley. 2012-03-29. Retrieved 2012-04-17. 
  24. ↑ "Guvera, the FREE Alternative to Music Download Sites, Named in Billboard's '10 Best Digital Music Start-ups'". PR Newswire. NEW YORK. 2010-08-18. Retrieved 2011-10-18. 
  25. ↑ "Guvera: The iTunes Killer?". Fox Business. 2010-08-19. Retrieved 2011-10-18. 
  26. ↑ "Queensland entrepreneurs take out top honours". Ernst & Young. 2011-07-22. Retrieved 2011-10-18. 

External links

See also

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