Guangqi Honda
Type | Private joint venture |
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Industry | Automotive |
Founded | 1998Guangzhou) | (
Headquarters | Guangzhou, China |
Area served | China |
Products | Automobiles |
Owner(s) |
GAC Group (50%) Honda Motor (50%) |
Employees | Approximately 7,000 |
Website | www.ghac.cn/english/ |
Guangqi Honda | |||||||
Simplified Chinese | 广汽本田 | ||||||
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Guangqi Honda Automobile Co Ltd[1] is a Chinese automobile manufacturing joint venture company[2] based in Guangzhou, Guangdong province.[3]
Co-owned by Honda Motor and GAC Group,[4] Guangqi Honda operates two plants that, as of 2011, produces Honda-branded models and one car sold under the China-only Everus brand. Its products comprising the Everus S1,[5] Honda Accord, Honda City, Honda Crosstour, Honda Fit, and Honda Odyssey.[2] As of early 2011, some offerings may incorporate Japanese-made parts.[6]
Originally named Guangzhou Honda this was changed to Guangqi Honda in 2009.[7] As of 2011, the company boasts a per year production capacity of 480,000.[8]
History
Seeking to replace the losses[9] of the Guangzhou Peugeot Automobile Company for a joint venture with another foreign car-maker, the government of Guangzhou established Guangzhou Honda Automobile Co Ltd[10] with Honda, which beat out a number of rivals for the privilege,[11] in May[11] or July[2] of 1998. By 1999 Guangqi Honda was producing its first model, an American version Accord.[9]
Making a product that the Chinese consumer had familiarity with through high quality imports as well as a pre-existing sales and service network for these cars may have contributed to the early success of Guangqi Honda.[9] A recently failed joint venture between the Guangzhou Government and Peugeot (Guangzhou Peugeot Automobile Company) also helped to prepare the ground.[citation needed]
Beginning in 2009, Guangqi Honda has distributed automobiles by ship—reducing secondary transport distances and transport losses while also being environmentally responsible.[12] The company also uses rail and road transport.[12]
Everus
Everus (Li Nian Chinese: 理念), Guangqi Honda's first China-only brand, is targeted at consumers in inland cities like Chaozhou and Lanzhou who can't afford its Honda-branded vehicles but desire the cachet and technological underpinnings foreign-tied brands offer.[13] While it was the first China-only brand for any sino-foreign joint venture[5] other, similar marques do exist such as the Dongfeng/Nissan Venucia.
The first model of Everus, the S1 subcompact, was unveiled at the 2010 Guangzhou Auto Show.[14] The S1 is based on an old model of the Honda City.[14]
Customer service award
Guangqi Honda ranked highest in customer satisfaction with authorized dealer after-sales service according to the J.D. Power Asia Pacific 2009 China Customer Service Index Study.[15]
See also
References
- ↑ 2009 Environmental Annual Report, Honda - Report scope Honda Official Site
- ↑ 2.0 2.1 2.2 "Company Profile". Guangqi Honda Automobile Co., Ltd. Retrieved 2011-12-31.
- ↑ Guangqi Honda Automobile Co., Ltd. Honda Official Site
- ↑ China's Guangqi Honda at 95 pct of 2009 sales target reuters.com, Sun Nov 22, 2009 8:30pm EST
- ↑ 5.0 5.1 "Guangqi Honda’s Original Brand Introduces "Li Nian S1"". Honda Motor Co., Ltd. April 18, 2011.
- ↑ "AUTOSHOW-Honda: China output to be affected by Japan parts shortage". Reuters. Apr 18, 2011. Retrieved 01/04/2012.
- ↑ Guangzhou Honda officially renamed Guangqi Honda gasgoo.com, April 23, 2009
- ↑ "Guangqi Honda to Expand Automobile Production Capacity". Honda Motor Co., Ltd. May 25, 2010. Retrieved 2011-12-31.
- ↑ 9.0 9.1 9.2 Global Strategy - By Mike W. Peng Cengage Learning, 2008, ISBN 0324590997, 9780324590999, Page 423
- ↑ Honda to Bring Lowest-priced Model to China tradingmarkets.com, 21 Jan 2010 07:07:33 EST
- ↑ 11.0 11.1 Juan Antonio Fernandez, Liu Shengjun (2007). China CEO: a case guide for business leaders in China. John Wiley and Sons. p. 91. ISBN 0470822244, 9780470822241 Check
|isbn=
value (help). - ↑ 12.0 12.1 Environment:FY2009 Initiatives Honda Official Site
- ↑ AUTOSHOW-China joint venture brands eye growth in inland cities reuters.com, Mon Dec 20, 2010 5:44am EST
- ↑ 14.0 14.1 "New Models from the 2010 Guangzhou Auto Show (2): GAC-Honda Everus S1". ChinaAutoWeb.com.
- ↑ J.D. Power Asia Pacific Reports: Guangqi Honda Ranks Highest in Customer Satisfaction with Dealer Service in China jdpower.com, 30 July 2009
External links
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