Groupe Marcelle

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Marcelle is a Canadian cosmetics company headquartered in Montreal, Quebec. It sells skin-care and makeup products to consumers aged 25+. The product line includes Hydra-C, New-Age and Revival which are distributed through more than 2,500 drug stores and mass retailers in Canada.[1][2] Since 1933, Marcelle has increased its brand awareness around the World.[3] Marcelle is a part of Groupe Marcelle, which also includes Annabelle.[4]

Well-known world champion skier, Jenn Heil, acts as a brand ambassado by promoting CLIMATIK line of products.[5][6] CLIMATIK, is marketed as suitable for all weather conditions and formulated for Canadian climate. She will also help promote Marcelle products that are specifically designed for outdoors.[7]

As an active member of Canadian Cosmetic, Toiletry, and Fragrance Association, Marcelle helps promote safety, quality and efficacy of Canadian cosmetics industry. David Cape is the current president of Marcelle's parent organisation, Groupe Marcelle, and sits among the board of directors of CCTFA. He is a well-known figure in Canadian public circles.[8][9][10] David also carried the Olympic torch for Winter Olympics 2009 through the city of Westmount.[11]

Known for its quirky designs, the company has launched various products to target women of 25+ age group by using innovative techniques such as pop the bubbles anti-zit campaign.[12] The creativeness of new cosmetics designs is also evident in the production of recycled materials promoting green packaging.[13] Moreover, competitiveness of the company’s product line is manifested by reviews from experts and ordinary users who seem to admire the quality of cosmetics when comparing it with similar brands.[14][15][16]

References

  1. ↑ "Groupe Marcelle Inc.: Private Company Information - BusinessWeek." Investing & Stock Research by Company and Industry - BusinessWeek. N.p., n.d. Web. 1 September 2010. <http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=113695
  2. ↑ "Marcelle - Points de vente." Marcelle. N.p., n.d. Web. 1 September 2010. <http://www.marcelle.com/Marcelle/Corporatif/Points-de-vente.aspx>.
  3. ↑ "Groupe Marcelle Inc. - Complete Profile ." Industry Canada | Industrie Canada. N.p., 22 February 2010. Web. 1 September 2010. http://www.ic.gc.ca/app/ccc/srch/nvgt.do?lang=eng&prtl=1&sbPrtl=&estblmntNo=121455040000&profile=cmpltPrfl&profileId=201&app=sold
  4. ↑ "Marcelle - Our story." Marcelle. N.p., n.d. Web. 2 September 2010. <http://www.marcelle.com/Marcelle/Corporatif/Historique.aspx?lang=en-CA>
  5. ↑ Lackie, Dave. "Marcelle cheers on Canadian Olympic hopeful « Cosmetics Magazine." Cosmetics Magazine. N.p., 7 December 2009. Web. 2 September 2010. <http://cosmeticsmag.com/?p=4032>
  6. ↑ Cape, Harry. "Marcelle - Le blog de Jenn." Marcelle. N.p., 7 August 2010. Web. 2 September 2010. <http://www.marcelle.com/Jenn-Heil/Jenn-Heil/JenniferHeil.aspx>
  7. ↑ CNW. "Launch of new skincare line inspired by double Olympic medallist Jennifer Heil." CNW Group Ltd. N.p., 29 March 2010. Web. 3 January 2010. <Cape, Harry. "Marcelle - Le blog de Jenn." Marcelle. N.p., 7 August 2010. Web. 2 September 2010. . >
  8. ↑ "Canadian Cosmetic, Toiletry and Fragrance Association." Canadian Cosmetic, Toiletry and Fragrance Association. N.p., n.d. Web. 4 September 2010. <http://www.cctfa.ca/site/cctfa/Members_List.php>.
  9. ↑ "Canadian Cosmetic, Toiletry and Fragrance Association." Canadian Cosmetic, Toiletry and Fragrance Association. N.p., n.d. Web. 6 September 2010. <http://www.cctfa.ca/site/cctfa/Board_Of_Directors.php>.
  10. ↑ "Family Organizer, Online Calendar, Shopping List, To Do List, Family Blog - About | Cozi." Free Online Calendar For Busy Families | Cozi. N.p., n.d. Web. 5 September 2010. <http://www.cozi.com/about-board-of-directors.htm>.
  11. ↑ "David Cape." Westmount Independent. N.p., 15 December 2009. Web. 5 January 2010. <westmountindependent.com/WIv3.12.c.pdf
  12. ↑ Laird, Kristin. "Groupe Marcelle campaign drops, with lots of pops | Marketer News ." Marketing Magazine. N.p., 15 April 2010. Web. 6 September 2010. <http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20100415_151538_1032>
  13. ↑ "Latest Launches - Sensory Appeal." cpc Packaging. N.p., n.d. Web. 6 January 2010. <www.cpcpkg.com/magazine/08_05_latest.php>.
  14. ↑ "Annabelle Mineral Foundation Review |Pretty Pouts." Pretty Pouts. N.p., 1 March 2010. Web. 13 September 2010. <http://www.prettypouts.com/2010/03/annabelle-mineral-foundation-review_26.html>.
  15. ↑ Gregor, Davida. Makeup Artist: Review - Annabelle Mineral Cosmetics." DAVIDA GRAGOR - Makeup Artist. N.p., 20 May 2010. Web. 6 September 2010. <http://www.davidagragor.com/2010/05/review-annabelle-mineral-cosmetics.html>.
  16. ↑ Rose, Katelyn. "Annabelle Cosmetics." Teen Fashion - Suddenly Darling. N.p., 18 February 2010. Web. 6 September 2010. <http://www.suddenlydarling.com/annabelle-cosmetics.html>.
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