Group FMG

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FMG
Type Private
Industry marketing, ecommerce, advertising, mobile, content marketing, digital marketing
Headquarters Manhattan, New York and London, England
Area served Worldwide
Key people Dilip Keshu (CEO),[1] Sandeep Kulkarni (CFO),Fadi Shuman, David Bonthrone, Steve Waller, Prakash Gurumoorthy, Libby Morgan
Divisions Content, Commerce, Consulting
Website Groupfmg.com

Group FMG or FMG, is a content and commerce solutions company. It started in 1987 as The Fresh Media Group.[2] The company created a multi-channel marketing content platform called Ceros, a page-turning digital magazine/catalog that embeds dynamic content, social media and ecommerce.[3] In June 2012 Kara Swisher reported that Crowdfusion had acquired Ceros.[4] In May 2012, the company acquired an award winning creative commerce agency, called Pod1 Inc.[5]

The company's offers publishers an online flat planning tool (called VIP4) for magazine, book, and catalog pre-press planning and production.It also offers frameworks to create on-line magazine production (with a product called ICE MAPP) and tablet & mobile phone apps (with a product called ICE CAPP) - both products embed rich media, e-commerce and social media in a single container. At the end of 2013 the company won Printweek's Creative Repro Company of the Year award.[6]

The company goes to market with three brands - Pod1 for creative ecommerce, FMG for content production and Sneak Global for specialist video production. In 2013, Pod1 was an official Webby Awards Honoree for their work on DVF Rendez-vous (Retail category), Erno Lazlo and Walgreens' Beauty.com (Fashion & Beauty category) and FMG was a Honoree for Resident Evil - Shared Nightmare (Facebook App).[7][8]

The company launched content marketing, social media offerings, brand activation/digital marketing solutions and mobile apps development (native and browser based) in 2012 and 2013, and attracted several senior executives from Ogilvy & Mather, Saatchi & Saatchi, Acuity Group (now Accenture), CMA, among others.[9][10]

References

  1. ↑ "GROUP FMG Marketing Contacts". 
  2. ↑ Printweek Articles on FMG
  3. ↑ Ceros is the fix the digital publishing world needs
  4. ↑ Crowdfusion and Ceros Merge. New Entity is called Ceros
  5. ↑ New York Times Article on Pod1 acquisition by Group FMG
  6. ↑ FMG Bags Creative Repro Company of the Year Award
  7. ↑ [http://winners.webbyawards.com/search?keywords=pod1. Pod1 is Webby Awards Official Honoree 2013]
  8. ↑ Group FMG is Webby Awards Official Honoree 2013
  9. ↑ Group FMG Launches Mobile Apps Unit
  10. ↑ Monsanto Exec Joins Group FMG

External links

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