Golin Harris International

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GolinHarris is a communications firm owned by the Interpublic Group (IPG) and established in 1956. It has approximately 700 employees, 34 offices and $150 million in revenue. Its larger clients include Dow Chemical, Johnson & Johnson, McDonald’s, Toyota Motor and Wal-Mart.[1][2] GolinHarris was acquired by Weber Shandwick in 1989 and merged with the Nixon Group in 2002.[3]

GolinHarris made a transition to abandon generalist roles like "account executive" to creating four specialist titles; strategists, creators, connectors and catalysts. They created "mission control centers" similar to what Pepsi has done for Gatorade in London, New York and San Francisco focused on real-time social media engagement.[1] In 2012 GolinHarris won Dove as a client.[4]

References

  1. ↑ 1.0 1.1 Elliott, Stuart (June 14, 2011). "Account Executive Is Antiquated. Consider Yourself a Catalyst.". Retrieved August 9, 2011. 
  2. ↑ By Stuart Elliott, The New York Times. THE MEDIA BUSINESS: ADVERTISING – ADDENDA. Founder Retires At Golin/Harris. June 27, 2003. Section C; Column 5; Business/Financial Desk; Pg. 4
  3. ↑ http://www.holmesreport.com/news-info/1803/GolinHarris-Acquires-The-Nixon-Group.aspx
  4. ↑ Hannah Crown, prweek.com. "Dove drafts in GolinHarris for consolidated brief." Tuesday, 31 July 2012

External links

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