GlobalWebIndex
 | |
| Type | Private |
|---|---|
| Industry | Market Research |
| Founded | 2009 |
| Founder(s) | Thomas C. Smith |
| Headquarters | London and Singapore |
| Area served | Worldwide |
| Key people |
Thomas C. Smith (Founder) Sebastian Hedencrona (Commercial Director) Brett Petersen (Director, Strategy Consulting) |
| Products | GlobalWebIndex |
| Services | Research & Consulting |
| Website | www.globalwebindex.net |
GlobalWebIndex is a market research firm founded by Tom Smith in 2009. The Internet Advertising Bureau describes GlobalWebIndex as the World's most detailed syndicated research into online consumer behaviours, covering 31 key global markets and 87% of the world's internet population .
In October 2012, GlobalWebIndex surprised social media analysts and commentators by claiming that Twitter and Facebook had big followings in China and Vietnam - countries where those social networks are blocked by their respective governments. The story was picked up by various news outlets including Huffington Post, Bloomberg and the Financial Times where the rise of VPN has been attributed as the primary enabler for Chinese internet users circumventing website blocks. .
Noteworthy clients
- Publicis Groupe
- Razorfish
- Leo Burnett Worldwide
- Ogilvy & Mather
- Microsoft (MS Advertising)
- Starcom MediaVest Group
- Nokia
- ZenithOptimedia
- BBH
- LBi
- SapientNitro