Gildo Seisdedos Domínguez

Gildo Seisdedos, spanish economist specialized in city marketing

Gildo Seisdedos, (May 14, 1967), is a Spanish economist and lawyer specialized in city marketing and smart cities, who manages international forums on urban planning. Ph.D. in Urban Economics, he is a professor at the IE Business School, lecturer and editor in media and international publications. He has published several books, highlighting Cómo gestionar las ciudades del siglo XXI (Managing 21st-century cities), published in Spanish by Prentice Hall (Financial Times).

Biography

After completing his studies he worked in various companies and started his career as a researcher and consultant for urban management and city marketing.^[1]
In 2007 he concluded his doctoral thesis "Marketing as a strategy tool for the design of urban development “, and began his career as a consultant in different world regions and cities: Madrid,^[2] Segovia, Cuenca, Zaragoza, Nuevo Hamburgo (Brasil), Barcelona, Burgos,^[3] Bogotá, Cuenca (Ecuador), Almería, Irún, Viena and Omán, where he participated in the planning project of the Sultanate.^[4]
As a professional in sustainable urbanism and smart cities,^[5] promotes the efficient management of cities that also incorporates technology to citizens.^[6] He favors innovation and infrastructure services through ICTs, to compete successfully and attract funding, tourism and talent.^[7]
His book Cómo gestionar las ciudades del siglo XXI (Managing 21st-century cities) (2007) published in Spanish, introduced a new methodology, the UDS or urban development strategy, which included physical planning, strategic town and city brand marketing, and it´s changing the way that cities face the new competitive environment.^[8]
Member of the editorial board of the Journal of Town and City Management^[9] and Sustainable City magazine, where he is a regular contributor, participates in international conferences, forums and workshops on the future of the management of cities,^[10] in search of greater competitiveness, sustainability and social cohesion.^[11]

Publications

• SEISDEDOS, G. Cómo gestionar las ciudades del siglo XXI. Introducción de A. Ruiz Gallardón. Madrid: Prentice Hall (Financial Times), 2007. 204 p. ISBN 978-8483223567.
• _____, LOPEZ DE URALDE, I., MIRABET, V., Diccionario abreviado de términos de branding. Barcelona: Coleman, 2009. 180 p. ISBN 978-84-613-6037-6.
• _____, y MATEO, C. Different Branding Strategies from the use of the Territory of Origin by Commercial Brands: the Brand-Territory Matrix. Journal of Town & City Management, 2010,Vol.1(2): 175 - 186. http://bestplaceinstytut.org/en/different-branding-strategies-from-the-use-of-the-territory-of-origin-by-commercial-brands-the-brand-territory-matrix
• _____, COCA-STEFANIAK, A., et al. International trends in city management - views from around the editorial board. Journal of Town & City Management, 2010, Vol.1(1): 8 - 30.
• SEISDEDOS, G. & VAGGIONE, P. Sex and the city: city branding in Spanish cities. In GO, F. M. & GROVES, R. (ed.) International Place Branding Yearbook 2012: managing smart growth and sustainability. Palgrave Macmillan, 2012, p .81-92. ISBN 9780230279520
• _____, & MATEO, C. From Madrid Global to global Madrid, In ASHWORTH, G. y KAVARATZIS, M. (Eds.). Towards effective place brand management. Branding European cities and regions. London: Edward Elgar, 2010, p.: 69-88. ISBN 978 1 84844 242 9 http://www.e-elgar.com/Bookentry_contents.lasso?currency=US&id=13378

Related Links

• http://www.designconvergence.org/
• http://www.isocarp.org/
• Habitat (UN) http://www.unhabitat.org
• Revista Ciudad Sostenible (Sustainable City): http://www.ciudadsostenible.eu/
• Outside Edge: Sex, Drink and Benidorm’s Heritage. Financial Times 28/11/2008 http://journalisted.com/article/m67c
• The Ttwo-Way Relationship between a Brand and its Place of Origin, Wharton Universia http://www.wharton.universia.net/index.cfm?fa=viewfeature&id=1464&language=english

Notes and references