Gilde
 | |
| Product type | Red meat |
|---|---|
| Owner | Nortura |
| Country | Norway |
| Markets | Norway |
| Previous owners |
1959 - Norges Kjøtt og Fleskesentral 1990 - Norsk Kjøttsamvirke 2006 - Nortura |
| Website | http://www.gilde.no/ |
Gilde is a brand name used by the Norwegian meat processing company Nortura on its red meats, including pig. The mother company is responsible for the slaughterhouses while marketing and distribution is managed by the subsidiary Gilde Norge BA.
Until 2006 the brand was managed by the agricultural cooperative Gilde Norsk Kjøtt who then merged with Prior Norge to form Nortura. The brand was first used in Northern Norway by the local meat cooperatives in 1959, and became a national brand in 1964.
There is a full range of red meat products available under the Gilde brand, including
- Biff (beef)
- Pølser (wieners)
- Edelgris (pork from the Noroc rase.
- Rett i Wok'en (marinaded pork and beef)
- Birkebeiner (cured meats)
- Go' og Mager (milk free and low fat meat)
- Gourmet Lam (lamb meat from Hardangervidda)
- Norsk Gourmet Kalv (kalf meat)
- Norsk Kjøttfe (beef from the rases Charolais, Hereford, Simmental, Eberdeen Angus and Limousin)
- Økologisk (organic)
- Alfathi (halal)
Gilde operates as a near monopoly which is often cited as a main factor in poor hygienic practices resulting in E.coli contamination, inflated prices, and limited meat product quality and variety. See:
http://www.nrk.no/nyheter/distrikt/nordland/1.5262968 http://www.dagbladet.no/2009/05/21/nyheter/innenriks/ecoli/6340050/ http://www.dagbladet.no/2009/05/22/nyheter/innenriks/ecoli/6347104/
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