Gary M. Reynolds

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Gary M. Reynolds
Head and shoulders portrait of smiling 50-year-old man in blue, vertical striped, dress-shirt.
Born (1952-06-21) June 21, 1952
Milwaukee, Wisconsin, U.S.
Residence Milwaukee, Wisconsin, U.S.
Occupation Chairman/CEO of GMR Marketing
Chairman/CEO of Banshee Music
Chairman of the Radiate Group
Spouse(s) Gail Reynolds

Gary Reynolds (born June 21, 1952) is the founder of GMR Marketing, of New Berlin, Wisconsin and the pioneer of the practice of engagement marketing.[1][2]

Biography

A former professional musician,[3] Reynolds founded GMR in 1979 on the concept of tying bands with brands, most notably the Miller Brewing Company with rock bands, which developed into the Miller Band Network.[4]

GMR Marketing is now owned by the Omnicom Group but Reynolds remains as CEO/Chairman. He distinguished the agency by orchestrating events for clients that built brand relevance with consumers on a personal level by leveraging interests in sports and entertainment through interactive methods. GMR is a regular winner in the annual Pro,[2][5] Ex,[6][7] Reggie,[8][9] and Effie[10] awards and was honored as 2009 Sports Event Marketing Firm of the Year by Sports Business Journal at the Sports Business Awards on May 28, 2009.[11]

Reynolds is also Chairman of the Radiate Group. [12]

Reynolds began developing an offshoot company, Banshee Music, in 2007 and opened for business in the autumn of 2008.[13][14] Banshee Music terms itself as a “sonic-branding” agency and it works with sports teams, collegiate athletic programs, sporting events and sports venues in developing and marketing original, sports-related music for stadium, promotional and broadcast use. Banshee Music’s revenue model allows sports partners to share in the ownership of the music.[13][15] In 2009, Reynolds and Banshee Music were profiled in Sports Illustrated,[16] USA Today[17] and Forbes magazine.[13]

Notes

  1. ↑ GMR's Event Marketer profile http://www.eventmarketer.com/viewmedia.asp?prmMID=1623
  2. ↑ 2.0 2.1 Promo Magazine’s 2002 Agency of the Year http://promomagazine.com/agencies/marketing_pace_setters/
  3. ↑ Gary Reynolds CEO profile in Milwaukee Journal Sentinel http://www.jsonline.com/business/49894917.html
  4. ↑ The Miller Band Network: http://www.davecarusoweb.com/?CP=/Stories/MillerNetwork.html
  5. ↑ 2007 winners list http://promomagazine.com/agencies/marketing_hooray_us/
  6. ↑ 2007 Winners list http://www.eventmarketer.com/viewmedia.asp?prmMID=1742
  7. ↑ 2008 winners list http://www.eventmarketer.com/viewMedia.asp?prmMID=2056
  8. ↑ 2006 winners list http://www.pmalink.org/eshilon/press_releases/default.asp?p=pr_03102006
  9. ↑ 2009 winners list http://www.pmalink.org/awards/Reggie2009/home/index.asp
  10. ↑ 2009 winners list http://www.effie.org/downloads/2009_winners_list‹.pdf
  11. ↑ Best In The Business: http://www.sportsbusinessjournal.com/article/62657
  12. ↑ Radiate Group Management Team http://www.radiategroup.com/#/ContactUs/
  13. ↑ 13.0 13.1 13.2 Forbes magazine article on Gary Reynolds and Banshee Music http://www.forbes.com/forbes/2009/0713/sports-music-gary-reynolds-tune-in-to-game.html
  14. ↑ Banshee Music greeting cards http://www.onmilwaukee.com/market/articles/bansheecards.html
  15. ↑ Banshee Music fight songs http://www.jsonline.com/business/40689392.html
  16. ↑ Banshee Themes http://vault.sportsillustrated.cnn.com/vault/article/magazine/MAG1155920/index.htm
  17. ↑ Music Helps Cowboys http://www.usatoday.com/sports/2009-12-28-banshee-music_N.htm

External links

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