Fujiya Co.

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Fujiya Food Service Co., Ltd. (TYO: 2211) is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.[1]

Mascot

Peko-chan, advertising mascot of Fujiya.
Fujiya's mascot is Peko-chan, a girl in pigtails with her tongue hanging out of the side of her mouth.[1] Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.[2]

References

  1. ↑ 1.0 1.1 "Wait, don't eat that: candy scandal stuns Japan". International Herald Tribune. 2008-10-31. Retrieved 2008-12-29. 
  2. ↑ "Comm-oddities: Japanese bakery head quits over use of expired milk, eggs". CBC News. 2007-01-15. Retrieved 2008-12-29. 

External links

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