Fountain Fresh International

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Fountain Fresh International is a defunct United States company that operated soft drink and water dispensers at retail locations. Based in Salt Lake City, Utah, Fountain Fresh developed and marketed in-store, self-serve soft drink and pure drinking water beverage centers in the mid-1990s.

The original value proposition was for consumers to enjoy low-priced beverages by washing and refilling reusable soft-drink bottles in the Fountain Fresh dispenser. In return for providing a bottle and operating the machine, consumers could purchase soft drinks for as low as 59-cents for one liter and two liters for 69-cents, a significant discount from the price of commercially bottled soft drinks. The concept was rolled out in several retail locations throughout the United States, including a large number of Wal-Mart stores.

The stations proved messy, confusing, and difficult to operate, and few consumers saw the value of saving a few cents on beverages by using the units. The company enjoyed a brief flurry of interest in the mid-1990s, but by the late 1990s, was essentially out of business.

The company has since become an object lesson in understanding user needs before launching a major product line, and has been covered by such media outlets as NPR.

Numerous scams now operate out of Russia offering to purchase the worthless stock of this company for up to 15 USD per share, before asking for an upfront payment to release the funds. Be warned these are scams that will only result in further losses to the former share holders.

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