Focus Media Holding

Focus Media Holding is a Chinese company which claims to operate the largest out-of-home advertising network in that country, consisting predominantly of digital signage screens, and claims to own the country's largest Internet advertising agency.

History

The company was founded in 2003, and its stock has been traded on the U.S. market (NASDAQ: FMCN) since its IPO in July 2005. In May 2013, the company went private.

As of March 31, 2007, it reported that its network included:

• 83,256 screens showing advertising in sites including office buildings and outdoor
• 40,736 screens in retail outlets, including 842 supermarkets, 1,196 hypermarkets and 1,897 convenience stores
• 124,542 poster frames in elevators

In March 2007, Focus acquired Allyes Information Technology Company, China’s largest online ad agency.

Focus also sells advertising in cinemas and until 2008 operated a mobile telephone advertising business.

In December 2008, Focus reached an agreement with SINA Corporation that SINA would acquire most of Focus's digital out-of-home business, but the deal was abandoned in September 2009.

Alleged fraud

In November 2011, Muddy Waters Research reported massive fraud at the company. It alleged that the company

• has been fraudulently overstating the number of screens in its LCD network by approximately 50%,
• has claimed to acquire, write down, and dispose of companies that it never actually purchased,
• has written at least 21 acquisitions down to zero and then given them away for no consideration,
• has been used by insiders as their counterparty in trading in and out of subsidiary Allyes, with several individuals earning a total of at least $70.1 million, while shareholders lost $159.6 million.^[1]

Focus denied the allegations.

Notes

1. ↑ Soham Chatterjee and Ryan Vlastelica (21 November 2011). "Focus Media plunges after Muddy Waters charges". Reuters. Retrieved 25 November 2011. 

References

• Page, Barnaby. "Focus Pays $300m To Enter The Online Advertising Business", aka.tv, March 1, 2007. Accessed June 3, 2007.
• Page, Barnaby. "Focus Hikes Revenue And Profit (Again), But Impart Prepares To Strike", aka.tv, May 20, 2007. Accessed June 3, 2007.
• , Accessed June 14, 2007.
• , Accessed June 14, 2007.