Flockaveli

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Flockaveli
Studio album by Waka Flocka Flame
Released October 5, 2010
Recorded Next Level Studios, Houston; Nightbird Studios, Los Angeles; S-Line Ent., Atlanta
Genre Crunk,[1] gangsta rap[2]
Length 72:00
Label 1017 Brick Squad, Asylum, Warner Bros.
Producer Waka Flocka Flame (exec.), Tay Beatz (also exec.), Boss-N' Beatz, Drumma Boy, Joey French, Lex Luger, L-Don Beatz, Mouse, Cedric "Yayo" Herbert, Southside, Prince, Purpz, Lil Jon, NIKO
Waka Flocka Flame chronology

Flockaveli
(2010)
Ferrari Boyz
(2011)
Singles from Flockaveli
  1. "O Let's Do It"
    Released: December 25, 2009
  2. "Hard in da Paint"
    Released: June 15, 2010
  3. "No Hands"
    Released: August 17, 2010
  4. "Grove St. Party"
    Released: February 15, 2011

Flockaveli is the debut studio album by American rapper Waka Flocka Flame, released on October 5, 2010, by 1017 Brick Squad Records, Warner Bros. Records, and Asylum Records.[3] The album is titled after the Italian political theorist Machiavelli,[4] and inspired by Tupac Shakur, whose final stage name and pseudonym before his death was Makaveli.[5] It was recorded at Next Level Studios in Houston, Nightbird Studios in Los Angeles, and S-Line Ent. in Atlanta.[6]

Upon its release, Flockaveli received generally positive reviews from music critics, who complimented its musical intensity, brazen lyrics, and gangsta rap ethos. It debuted at number six on the Billboard 200, with first-week sales of 37,000 copies, and, as of August 15, 2011, has sold 285,000 copies in the United States.

Music and lyrics

Flockaveli is a crunk album.[1] It was primarily produced by Lex Luger, whose bombastic, grimly-programmed production incorporates drill 'n' bass 808 trills, bass kicks, hand claps,[1] confrontational beats,[2] dense synthesizers, and shifting sub-bass layers.[7] Waka Flocka Flame's unrefined street raps feature constant ad libs.[2] According to Pitchfork Media's David Drake, the songs reduce gangsta rap to its archetypical themes: "hypermasculine children of the drug trade, reckless fatalism, intensity, and physicality ... Waka's aggression is the survivalist reaction of the powerless, directed toward the threats of the immediate environment."[2]

Promotion

Singles

"O Let's Do It" was released as the lead single on December 25, 2009, Cap is uncredited for his verse on "O Let's Do It" on the single but credited on the album. The song has peaked at number sixty-two on the US Billboard Hot 100. The official remix was released and features rappers Diddy, Rick Ross and Gucci Mane. "Hard in da Paint" was released as the second single on May 13, 2010. A music video was released in July, the official remix features American R&B singer Ciara and Gucci Mane.[8]

"No Hands" featuring Roscoe Dash and Wale was released as the third single on August 17, 2010.[9][10] It has peaked at number thirteen on the Billboard Hot 100, making it his highest charting single in the US. "Grove St. Party" featuring Kebo Gotti was released as the fourth single on February 15, 2011.[11] It has charted ar number seventy-four on the Billboard Hot 100 in the US.[12]

Music videos

There are also music videos for the songs "Snake in the Grass" featuring Cartier Kitten,[13] "Bustin' at Em",[14] "For My Dawgs",[15] and "Live By the Gun" featuring RA Diggs and Uncle Murda.[16] On October 18, 2010, Waka Flocka Flame performed "Smoke, Drank" live on high-definition TV at the Roxy Theatre in West Hollywood.[17]

Commercial performance

The album debuted at number six on the US Billboard 200, with first-week sales of 37,000 copies in the US.[18] As of August 15, 2011, the album has sold 285,000 copies, according to Nielsen SoundScan.[19]

Critical reception

Professional ratings
Review scores
Source Rating
Allmusic [20]
Cokemachineglow 82%[21]
NME 9/10[22]
Pitchfork Media 8.0/10[2]
PopMatters 6/10[1]
RapReviews 7.5/10[23]
Rolling Stone [24]
Spin 7/10[25]

Flockaveli received generally positive reviews from music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 75, based on 9 reviews.[26] Jaimie Hodgson of NME commented that the album's songs "showcase a masterclass in reductionism; juggernauts of hulking, bruising, brick-to-skull intensity".[22] BBC Music's Louis Pattison praised Waka Flocka Flame's "cold charisma", writing that "it’s channelled successfully here, a presence that permeates Flockaveli utterly".[27] Ben Detrick of Spin complimented its "unforgiving crush of unveiled threats over ricocheting drums and choleric synths", and called Waka "more agitator than rapper—imagine DJ Kool as an unhinged goon with a fetish for brawling and gunfire".[25] Sean Fennessey of The Village Voice called producer Lex Luger "a force whose tinnitus-inducing tracks demand replay" and wrote in conclusion, "Ultimately, the inflammatory Waka is an avatar for a new rap economy: few words delivered with force, with an eye to the stage and the check that arrives with it".[28] Pitchfork Media's David Drake described it as "a furious torrent of gangsta rap id" and praised Waka for giving the album its "frenetic intensity".[2]

Allmusic editor David Jeffries noted his style as "love-him-or-hate-him", but wrote that "Flockaveli has enough hooks and attitude to keep those bottles poppin' all night long".[20] Rolling Stone writer Jody Rosen found his skills "negligible", but the album "hypnotic, focusing attention on the details beneath the bombast".[24] Patrick Taylor of RapReviews called Waka "a blunt instrument that beats you into submission", and stated, "On an intellectual level, I don't like 'Flockaveli.' The lyrics are simplistic and goonish. The music is effective but all sounds the same. If I was looking for an example of what hip-hop should be, it's not Waka Flocka Flame. On a gut level, though, 'Flockaveli' works. It's morally questionable, but it hits hard".[23] David Amidon of PopMatters described it as "a producer classic littered with verses so whack they become endearing in their special way", adding that Luger "pulls that special kind of synergy unique to hip-hop out of [Waka] again and again".[1] Amidon wrote of its cultural significance, "This is a very specific album intended for a specific audience: downtrodden, powerless, forever seeking payment, pussy and freedom from the powers that be but in the process of accepting they may never find that experience. This is strictly hood music [...] it’s been a very long time since a hip-hop release felt like it truly didn’t give a fuck about anything but its local community while pushing its genre forward as much as possible".[1]

In 2012, Complex named the album one of the classic albums of the last decade.[29]

Track listing

No. TitleProducer(s) Length
1. "Bustin' at 'Em"  Lex Luger, Southside (co.) 4:03
2. "Hard in da Paint"  Lex Luger 4:06
3. "TTG (Trained to Go)" (featuring French Montana, YG Hootie, Joe Moses, Suge Gotti & Baby Bomb)Lex Luger 5:05
4. "Bang" (featuring YG Hootie & Slim Dunkin)Lex Luger, Tay Beatz (co.) 4:23
5. "No Hands" (featuring Roscoe Dash & Wale)Drumma Boy 4:22
6. "Bricksquad" (featuring Gudda Gudda)Lex Luger 3:57
7. "Fuck the Club Up" (featuring Pastor Troy & Slim Dunkin)Southside 4:39
8. "Homies" (featuring YG Hootie, Popa Smurf & Ice Burgandy)Prince, Purps 4:54
9. "Grove St. Party" (featuring Kebo Gotti)Lex Luger 4:10
10. "O Let's Do It" (featuring Cap)L-Don Beatz 4:08
11. "Karma" (featuring YG Hootie & Popa Smurf)Lex Luger 3:52
12. "Live by the Gun" (featuring RA Diggs & Uncle Murda)Lex Luger 4:09
13. "For My Dawgs"  Cedric "Yayo" Herbert 3:21
14. "G-Check" (featuring YG Hootie, Bo Deal & Joe Moses)Lex Luger 4:18
15. "Snake in the Grass" (featuring Cartier Kitten)Lex Luger 2:58
16. "Smoke, Drank" (featuring Mouse & Kebo Gotti)Lil Jon, NIKO (co.) 4:32
17. "Fuck This Industry"  Lex Luger 5:09

Personnel

Credits for Flockaveli adapted from Allmusic.[30]

  • Debra Antney – A&R, executive producer
  • Russell Dreyer – inside photo
  • Drumma Boy – producer
  • Cedric "Yayo" Herbert – producer
  • Darryl "Big Dee" Johnson – A&R
  • Liza Joseph – A&R
  • L Don – producer
  • Colin Leonard – mastering
  • Lexus "Lex Luger" Lewis – producer
  • Lil Jon – producer
  • Joshua "Southside" Luellen – producer

  • Juaquin Malphurs – executive producer
  • Amir Motamedi AKA Prince – producer
  • Nathaniel Caserta AKA Purps – producer
  • Mike Rev – cover design
  • TaVon Sampson – art direction, design
  • Sharod Simpson – cover photo
  • Nigel Talley – A&R
  • Carolyn Tracey – package production
  • Waka Flocka Flame – A&R
  • Finis "KY" White – engineer, mixing

Charts

Chart (2010)[31] Peak
position
U.S. Billboard 200 6
U.S. Top R&B/Hip-Hop Albums 2
U.S. Top Rap Albums 2

References

  1. 1.0 1.1 1.2 1.3 1.4 1.5 Amidon, David (November 18, 2010). "Waka Flocka Flame: Flockaveli". PopMatters. Retrieved May 30, 2013. 
  2. 2.0 2.1 2.2 2.3 2.4 2.5 Drake, David (October 28, 2010). "Waka Flocka Flame: Flockaveli". Pitchfork Media. Retrieved May 30, 2013. 
  3. "iTunes - Music - Flockaveli (Deluxe Version) by Waka Flocka Flame". Itunes.apple.com. 2010-10-01. Retrieved 2013-10-19. 
  4. "Album Preview: Waka Flocka Flame's "Flockaveli" | Complex Blog". Complex.com. September 17, 2010. Retrieved September 27, 2010. 
  5. Cyrus Langhorne (September 17, 2010). "WAKA FLOCKA FLAME APOLOGIZES TO 2PAC FANS OVER "FLOCKAVELI" DEBUT TITLE". SOHH.com. Retrieved December 29, 2012. 
  6. "Waka Flocka Flame - Flockaveli CD Album". CD Universe. Muze. Retrieved December 27, 2012. 
  7. "Review: Flockaveli". The Wire (London): 74. April 2011. 
  8. "Hard in da Paint - Single by Waka Flocka Flame". Itunes.apple.com. June 14, 2010. Retrieved September 27, 2010. 
  9. "R&R :: Going For Adds :: Urban". Gfa.radioandrecords.com. August 17, 2010. Retrieved September 27, 2010. 
  10. "New Music: Waka Flocka Ft. Wale x Roscoe Dash "No Hands"". Rap Radar. August 15, 2010. Retrieved September 27, 2010. 
  11. "Urban/UAC Future Releases | R&B, Hip Hop, Release Schedule and Street Dates |". Allaccess.com. Retrieved May 11, 2011. 
  12. "Waka Flocka Flame featuring Kebo Gotti". Billboard.com. Retrieved August 28, 2012. 
  13. "Waka Flocka Flame - Snakes In The Grass music video". YouTube. Retrieved May 11, 2011. 
  14. "Канал користувача wakaflocka1017". YouTube. Retrieved May 11, 2011. 
  15. "Waka Flocka Flame - "For My Dawgs"". YouTube. September 16, 2010. Retrieved May 11, 2011. 
  16. "Waka Flocka Flame - Live By The Gun feat. Ra Diggs & Uncle Murder (link in description". YouTube. July 10, 2010. Retrieved May 11, 2011. 
  17. "waka+flocka+drink - Listen and Download Mp3s". Music.bec0de.com. October 18, 2010. Retrieved February 16, 2012. 
  18. Jacobs, Allen (October 13, 2010). "Hip Hop Album Sales: The Week Ending 10/10/2010 | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales". HipHop DX. Retrieved May 11, 2011. 
  19. "Introducing the King of Hip-Hop | Music News". Rolling Stone. Retrieved February 16, 2012. 
  20. 20.0 20.1 Jeffries, David. "Flockaveli - Waka Flocka Flame". Allmusic. Retrieved May 30, 2013. 
  21. McGowan, Colin (November 29, 2010). "Waka Flocka Flame: Flockaveli (1017 Brick Squad/Warner Bros./Asylum; 2010)". Cokemachineglow. Retrieved August 1, 2011. 
  22. 22.0 22.1 Hodgson, Jaimie (April 27, 2011). "Album Review: Waka Flocka Flame - 'Flockaveli'". NME (London). Retrieved May 30, 2013. 
  23. 23.0 23.1 Taylor, Patrick (January 18, 2011). "Waka Flocka Flame :: Flockaveli :: Bricksquad/Warner Bros. Records". RapReviews. Retrieved May 30, 2013. 
  24. 24.0 24.1 Rosen, Jody (October 26, 2010). "Flockaveli". Rolling Stone (New York). Retrieved May 30, 2013. 
  25. 25.0 25.1 Detrick, Ben (October 4, 2010). "Waka Flocka Flame, 'Flockaveli' (Asylum/Warner Bros.)". Spin (New York). Retrieved May 30, 2013. 
  26. Flockaveli Reviews, Ratings, Credits, and More at Metacritic. Metacritic. Retrieved on May 2, 2011.
  27. Pattison, Louis (March 17, 2011). "Review of Waka Flocka Flame - Flockaveli". BBC Music. Retrieved May 30, 2013. 
  28. Fennessey, Sean (October 6, 2010). Review: Flockaveli. The Village Voice. Retrieved on October 17, 2010.
  29. "Waka Flocka Flame, Flockaveli (2010) — 25 Rap Albums From the Past Decade That Deserve Classic Status". Complex. December 6, 2012. Retrieved May 30, 2013. 
  30. Flockaveli - Waka Flocka Flame: Credits. Allmusic. Rovi Corporation. Retrieved August 1, 2011.
  31. Flockaveli - Waka Flocka Flame. Billboard. Retrieved August 1, 2011.

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