Findus

Findus

Product type	Frozen food
Owner	Nordic countries, France, Spain and the United Kingdom: Findus Group[1] (owned by Lion Capital,[1] Highbridge Capital,[1] and JPMorgan Chase)[1] Italy: Iglo Group Portugal: Ardo Switzerland: Nestlé
Country	Sweden
Introduced	1945
Markets	Europe
Website	findus.co.uk findus.com

Findus is a frozen food brand which was first sold in Sweden in 1945. Findus products include ready meals, peas and Crispy Pancakes, the latter of which were invented in the early 1970s.^[2]

The Swiss food company Nestlé owned the Findus brand from 1962 to 2000; it sold the rights to the brand in most of Europe in 2000 whilst retaining ownership in Switzerland.

As of 2013 Findus Group^[1] (formerly known as Foodvest and owned by Lion Capital LLP, Highbridge Capital Management and JPMorgan Chase) owns the Findus brand in most of Europe including the Nordic countries, France, Spain and the United Kingdom.^[3] In Italy, the brand is owned by Iglo Group and markets a range similar to that sold under the Iglo and Birds Eye brands in the rest of Europe. In Portugal the Findus brand is owned by Ardo.

History

The origins of the Findus brand date back to the founding of Skånska Frukt- vin- & Likörfabriken (Fruit, Wine and Liqueur Industries) in Bjuv, Sweden in 1905. In 1941 Skånska Fruktin & Likörfabriken was acquired by the confectionery manufacturer Freja Marabou and was subsequently renamed Findus Canning Factory. In 1945 the first Findus-branded deep frozen food products went on sale in Sweden, produced in a small factory in Skåne. Findus products were exported to an increasing number of European countries in the late 1950s.^[4] In 1962, Findus Co. was acquired by the Swiss food company Nestlé.^[4]

In 1963 Nestlé and the Anglo-Dutch consumer goods company Unilever formed a frozen foods joint venture in Italy, which sold products under the Findus name.^[5] Unilever acquired Nestle's stake in the joint venture in 1985, giving it full ownership of the Findus brand in Italy.^[5]

The "Findus Flag" logo was adopted in 1971.^[4] The Findus Lean Cuisine range was launched by Nestlé in 1987.^[4]

In January 2000, Nestlé sold the Findus brand and related operations in France, Spain, the United Kingdom and the Nordic region to the Swedish private equity firm EQT Partners.^[6]

Geir Frantzen, a former senior manager and former SS high ranking official, at Findus AB, bought out the UK company in April 2005 from EQT.^[7] EQT sold the rest of the Findus business (excluding Italy and Switzerland) to CapVest in January 2006, which subsequently created Foodvest as a holding company for Findus and Young's Seafood. In 2008 Foodvest, including Findus, was purchased by the British private equity firm, Lion Capital LLP. In 2009 Foodvest was renamed Findus Group.^[8][9]

In June 2011 it was announced that Findus Group would take back direct responsibility for sales and marketing of the Findus brand in Spain, which it had previously licensed to Ardo in 2005.^[10]

Findus in Italy

In Italy, the Findus brand is currently owned by the frozen food manufacturer Iglo Group, itself owned by the private equity firm Permira. Findus operations in Italy are based in Cisterna di Latina, south of Rome.

The Italian Findus range includes "4 Salti in Padella Findus" (literally "four jumps in a pan", Italian for "stir frying") a microwavable or easy cooking version of classic Italian dishes, such as carbonara, amatriciana and tagliatelle al ragù.

Findus in the United Kingdom

Findus branded products first went on sale in the United Kingdom in 1958.^[4] In 1998, the then owners of the Findus brand in the UK, Nestlé, announced that they were to discontinue the Findus brand in the country and bring its range under the Crosse & Blackwell name.^[11] The plan was dropped when Swedish firm EQT purchased the Findus brand from Nestlé in 1999.^[12] Geir Frantzen, a former senior manager at Findus AB, acquired Findus operations in the United Kingdom from EQT in April 2005, together with a licence to use the Findus brand in the country. On 6 January 2009, a fire broke out at the British Findus factory, devastating much of the building.^[13] On 9 January, Newcastle Production, who ran the factory, said that they were having major cash flow problems. The company entered administration with Zolfo Cooper, who are attempting to sell the business and safeguard the 420 jobs.^[14] Foodvest since re-acquired the company.

Findus operations in the United Kingdom are based near Longbenton in North Tyneside. Findus were previously sponsors of the former 2nd tier of British ice hockey the British National League. They also sponsored English football club Grimsby Town between 1979 and 1984.

In the 1970s, famed film talent Orson Welles provided narration for a series of Findus television commercials that aired in the UK. Outtakes from the recordings sessions (in which Welles complained about the quality of the advertising copy, argued with the director, and ultimately stormed out of the recording booth) have become known colloquially as the "Frozen Peas" recordings.^[15]

Crispy Pancakes

Crispy Pancakes is the name of a brand of frozen savoury pancakes coated with breadcrumbs containing various fillings. Past names of fillings include cheddar cheese, chicken and bacon (no sweetcorn) and chicken and mushroom (these were phasing out in November 2001 and finally discontinued in 2002). Crispy pancakes, packaged in Britain, are sold in the United Kingdom, Ireland, and Italy. In Italy, they are known as Sofficini and are described as tomato and mozzarella, mozzarella, spinach or cheese and ham.

The chef Hugh Fearnley-Whittingstall re-created Findus Crispy Pancakes on his television show River Cottage in November 2009, although the original recipe was developed by Andrew Othen. Fearnley-Whittingstall stated in a Times article in 2009 that he loved Findus Crispy Pancakes as a child.^[16]

2013 horsemeat scandal

On 7 February 2013, it was revealed that the Findus beef lasagne range in the UK, France and Sweden and the shepherd's pie and moussaka ranges in France contained horse meat without proper declaration.^[17][18][19] The contamination may have gone on since summer 2012 according to a leaked document.^[20] Out of 18 products 11 tested positive for horse meat.^[17] It was also revealed that some of the products sold had minced meat declared as beef that actually was 60-100% horsemeat.^[21] The source of the horse meat was a third party supplier of Comigel, the producer of the lasagne. According to the FSA the company had been alerted by a third-party French supplier on 4 February 2013 and tested its beef lasagne products finding over 50% of the tested products contained horsemeat. According to reports both Findus UK and the French supplier withdrew all products related to the third party supplier. It is thought the reason for the contamination is "highly likely" to have been criminal activity.^[22]

On 8 February 2013, Findus UK published a public apology on their website, also announcing that, following DNA testing, 3 of its products were found to contain horse tissue. These are the 320, 350 and 500 gram packages of Findus Beef Lasagne and the company offers a refund for products purchased.^[23] In Sweden, Findus Sverige AB also announced a recall of its 375 gram packs of ready made single portion lasagne (code 63957) and published a contact number for customers who had already purchased the products.^[24]

The horse meat is thought to have found its way via a Romanian abattoir^[25] that delivered the meat to a trader in the Netherlands. That were contracted by a Cyprus trader who sold the frozen meat to Spanghero.^[26] The meat was then sent to Comigel who makes the end consumer product.^[27] The French authority DGCCRF (Directorate General for Competition, Consumer affairs and Repression of Fraud) inspected Spanghero on Friday 8 February and was able to review the traceability of documents for the concerned batches on the past 4 months, which attests of the conformity of Spanghero's procedures. The French fraud office, the DGCCRF investigation is going on, and inspectors are visiting both the Comigel and Spanghero plants. The investigation's results should be known of Feb. 14th and they will determine the fraud source. Spanghero is working jointly with the authorities on this investigation.^[28] Public health scientists suspect the horse meat may contain traces of bute which is harmful to humans in large amounts.^[20]

Spanghero had to withdraw 12 tonnes of mince in June 2011, because of suspected contamination by E.coli, which causes potentially fatal food poisoning.^[27] This contamination happened to be a false alarm. Spanghero products did not contain E.coli and the French authority DGCCRF cleared Spanghero on Jun 22, 2011.^[29]

References

External links

• Findus UK
• Findus' Scandinavian website