FarmVille

FarmVille
Developer(s)	Zynga
Platform(s)	Adobe Flash, iOS, HTML5
Release date(s)	Facebook (Friday 19 June 2009)[1] HTML5 (Thursday 13 October 2011)
Genre(s)	Simulation, RPG
Mode(s)	Single-player with multiplayer interaction
Distribution	Web browser

FarmVille is a farming simulation social network game developed by Zynga in 2009. It is similar to Happy Farm,^[2] Farm Town,^[3][4] and video games such as the Harvest Moon series.^[5] Its gameplay involves various aspects of farm management such as plowing land, planting, growing, and harvesting crops, harvesting trees and raising livestock.^[6]

A sequel, FarmVille 2, was released in September 2012.

FarmVille is available as an Adobe Flash application via the social-networking website Facebook and Microsoft's MSN Games,^[7] and was available as an app for the iPhone, iPod Touch and iPad for a time. The game is free to play; however, to progress quickly within the game, players are encouraged to spend Farm Cash (in FarmVille) or Farm Bucks (in FarmVille 2) which are purchasable with real-world currency, or to "get help from their friends."

Once the most popular game on Facebook, the game has experienced a considerable decline in popularity. As of Jan 19, 2014, it has been ranked as the forty-fourth most popular Facebook game by Daily Active Users.^[8]

Gameplay

Once players begin a farm, they first create a customizable avatar, which may be changed at any point.

One player's customized farm.

The player begins with an empty farm and a fixed starting amount of Farm Coins, the primary currency in the game. Players also earn XP (experience points) for performing certain actions in the game such as plowing land or buying items. At certain XP benchmarks, the player's level rises. As the player obtains more items and progresses through levels, crops and animals become available to them via the "market" where items can be purchased using either Farm Coins or Farm Cash. Farm Cash is earned by leveling up or completing offers, or purchased for real money.

Crops

The main way a player earns Farm Coins, the less-important of the two in-game currencies, is through harvesting crops or visiting their neighbors. The player does this by paying coins for plowing a unit of land. This readies the land for planting seeds, which will eventually be harvested after a set amount of time. The amount of time it takes for a crop to mature, and how much money a crop yields when harvested, is dependent on the crop planted and is noted on its entry in the "market" dialog.^[9] They will wither, or they will be of no use when a crop-specific amount of time has elapsed, the amount of time being equal to 2.5 times the amount of time taken to grow the crop (for example, crops which take 8 hours to grow will wither after 2.5×8=20 hours). However, a player can use Farm Cash (purchasable with real-world cash) to purchase an "unwither" to rejuvenate the crops or can use a biplane with "instant grow" to cause crops to be immediately available for harvest. Although the biplane can be purchased with coins, this special feature is only available for Farm Cash. As a player levels up more, crops with a higher payoff and economy will become available. Sometimes a crop will need a permit that costs Farm Cash in order to be planted.

A player may also buy or receive from friends livestock and trees or bushels, such as cherry trees or chickens, which do not wither but instead become ready for harvest for preset amounts of money a set amount of time from their last harvest. Trees and livestock cannot die.

Farms

Each player has a "Home Farm" and numerous specially themed farms which offer a different range of crops, trees and decorations. Most themed farms have a permanent feature that can be harvested daily for coins, bushels or resources.

The Home Farm and themed farms, in order of introduction, are:

• Home Farm (Released 19 June 2009)
• English Countryside (Released 1 March 2011)
• Lighthouse Cove (Released 12 Sept 2011)
• Winter Wonderland (Released 29 Nov 2011)
• Hawaiian Paradise (Released 28 Feb 2012)
• Jade Falls (Released 5 June 2012)
• Haunted Hollow (Released 17 Sept 2012)
• Sunflower Meadows (Mini farm released 17 Oct 2012)
• Lavender Meadows (Mini farm showed "coming soon" on 17 Oct 2012; never released; removed circa July 2013)
• Mistletoe Lane (Released 5 Nov 2012)
• Anglers Pond (Mini farm released 4 Dec 2012)
• Enchanted Glen (Released 7 Jan 2013)
• Atlantis (Released 4 Mar 2013)
• Hanging Gardens (Mini farm released 4 Apr 2013)
• Australia (Released 22 Apr 2013)
• Celestial Pastures (Released 10 June 2013)
• Sweet Acres (Released 30 July 2013)
• Mystical Groves (Released 16 Sept 2013)
• Holiday Lights (Released 4 Nov 2013)
• Fields of El Dorado (Released 6 Jan 2014)
• Farmer's Square (Mini farm for crafting released 3 Feb 2014)

Social interaction

Like most Zynga games, FarmVille incorporates the social networking aspect of Facebook into many areas of gameplay. Contacting other players allows you to improve your farm more quickly, by using their help as farmhands or by gaining rewards from helping them. Often the aid of other players is a substitute for Farm Cash, the game's purchasable in-game currency, giving players an effective choice between spamming their friends with FarmVille messages and requests, or paying real-world cash. Recently FarmVille has allowed players to add neighbors that are not Facebook friends, thus allowing the player to have many neighbors at hand. Players invite friends or other players that are not Facebook friends to be their neighbors, allowing them to perform five actions on each other's farms per day by "visiting" it. Neighbors may also send gifts and supplies to each other, complete specialized tasks together for rewards, and join "co-ops" - joint efforts to grow a certain amount of certain crops. Gifts are sent as mystery gifts with expensive, but random items, special deliveries with building supplies, or by choosing a particular item to send. They cost the sending user nothing. For FarmVille's 2nd birthday, a series of different mystery gifts were added to the Gifts Page.

Decorations

Decorations can be purchased in the market for coins or game-cash or can be sent in the form of free gifts. Decorations include many items like buildings, hay bales, fences, nutcrackers, gnomes, flags and more. There are sometimes limited edition items celebrating themes such as Valentine's Day, Halloween, winter holidays and the like. Decorations also give experience points (XP) depending on the cost. On occasion, Zynga will bring back formerly discontinued decorations for sale for a limited time period.

In-game purchases

The two main in-game currencies, Farm Coins and Farm Cash (in FarmVille) or Farm Bucks (in FarmVille 2), are available for purchase from Zynga with real-world money. Coins can also be "earned" within the game by completing tasks or selling crops, and can be spent on basic in-game items such as seeds. Farm Cash and Farm Bucks are more difficult to acquire within the game, and cannot be earned within the farm's economic system, only by special actions like leveling up or completing tasks. Farm Cash and Farm Bucks provide a route to acquire further in-game items, such as additional animals for the farm, or to acquire in-game resources like animal feed, water, fuel and power, which are otherwise slow and/or laborious for players to acquire.

Expansions

FarmVille has added several expansions over the game's lifetime, where players farm in new locales that include English Countryside, Lighthouse Cove, Winter Wonderland, Hawaiian Paradise, Jade Falls, Haunted Hollow, Mistletoe Lane,^[10] Enchanted Glen, Atlantis,^[11] Hanging Gardens, Australia, Celestial Pastures, Sweet Acres, Mystical Groves, Holiday Lights and Fields of El Dorado.

Critical reception

Despite the initial success of the game, it has received negative reaction from critics, video game designers, and personalities. It has been named one of the "The 50 Worst Inventions" in recent decades by Time magazine due to it being "the most addictive of Facebook games" and a "series of mindless chores on a digital farm".^[12]

In a December 2010 interview with Gamasutra, game designer Jonathan Blow criticized FarmVille for being designed to create an atmosphere of negativity, requiring an unprecedented commitment to the game, and encouraging users to exploit their friends.^[13]

The video game researcher Ian Bogost designed Cow Clicker as a satire of FarmVille and similar Zynga games to deconstruct the repetitiveness and perceived absurdity of such games.^[14]

Martha Stewart frowned upon the game on several episodes of her TV program Martha as an excuse for fans of the game, among her staff and audience, to waste their time on virtual farming instead of actual gardening.

Partnerships

FarmVille runs in-game partnerships where users can visit another company's farm and/or buy or receive items with their logo and colors. For example, as of June 9, 2011, users could get free McDonald's hot air balloons, McCafe products, and the ability to visit McDonalds' farm.^[15][16][17] Other brand partnerships have included ^[18] Discover Card, Cascadian Farm,^[19] Megamind,^[20] Farmers Insurance,^[21] Bing,^[22] and 7-Eleven.^[23] FarmVille also offers engagement advertising where users can interact with a brand in exchange for free Farm Cash through an ad platform called SVnetwork^[24]

Animated short

FarmVille released an animated short titled A Very FarmVille Christmas in December 2011.^[25]

Awards

FarmVille won an award at the Game Developer's Conference for the "Best New Social/Online Game" in 2010.^[26]

FarmVille 2

On June 26, 2012, FarmVille 2 was unveiled,^[27] and was subsequently released in September 2012. It differs from the original FarmVille in a number of ways:

• Graphics are more animated and in perspective projection, rather than the isometric projection of the original.
• The crop-growing cycle is plant–water–wait–harvest – there is no need to plow previously-used plots before using them again. In order to water, the player must have adequate water available. Water is automatically credited to the player at intervals up to a maximum capacity, and can also be harvested from wells or received from friends. Trees must also be watered before they will produce fruit.
• Harvested crops and other resources no longer immediately credit the player with coins; rather, they go to the player's inventory. These stored resources can then be sold for coins or used to craft goods. Most crops (but not crafted goods or animal resources) can also be used to make animal feed, which must be given to animals in order that they will produce resources.

Board games

In 2012, Zynga, in conjunction with Hasbro, released several kids' "Animal Games" based on FarmVille under the "Hasbro Gaming" imprint. These include versions of Memory (in a "Disco Dancing Sheep" pouch), Go Fish (in a "Groovy Chicken" pouch), Old Maid (in a "Rockstar Cow" pouch), and Hungry Hungry Herd (a redux of Hungry Hungry Hippos with the characters Gobbling Horse, Munching Pig, Snacking Sheep and Chomping Cow replacing the Hippos in the original game).

This is one of several games in the Zynga game library to be released as physical board game versions. Others include Draw Something, Words with Friends and a CityVille edition of Monopoly.^[28]

Further reading

• Babcock, Charles (May 16, 2011). "Lessons From FarmVille: How Zynga Uses The Cloud". InformationWeek (UMB): 29–34, 57. Retrieved 31 May 2011. 

References

External links

• FarmVille - The official website