Familiprix

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Familiprix is a Canadian group of independent pharmacists.

History

Médico-Prix started in 1977 in Eastern Quebec. It was renamed Familiprix on 17 October 1979. In the mid-1990s, it expanded into Montreal. Today, Familiprix has more than 250 locations in Quebec and New Brunswick. The company is based today in Quebec City, with an additional office in Montreal.

Advertising

Actor Sylvain Marcel became the star of a series of Familiprix humorous TV commercials and Familiprix's corporate website. He plays a pharmacist in a white lab coat that blends in everyday situations, only to suddenly yell "Ah-ha! Familiprix!" when it is obvious that the help of a pharmacist is needed: when a shopper bangs herself against a window, when an ex-smoker bums a cigarette or when a young couple is home alone for the week-end. The signature song of these ad campaigns is Huey "Piano" Smith's "Don't You Just Know It."

External links


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