FabFurnish.com

From Wikipedia, the free encyclopedia
FabFurnish.com
Headquarters Gurgaon, India
Area served India
Key people Vaibhav Aggarwal, Vikram Chopra, Mehul Aggarwal
Industry Home & Garden, Online retailing
Products Furniture, Furnishing, Decor, Kitchenware
Website www.fabfurnish.com
Alexa rank

4576, 407:India(January 2014)

[1]
Launched 2012
Current status Online

FabFurnish.com is an Indian online retailer of home furniture, furnishings, décor items, and kitchenware. The site started its operations in March 2012.

History

FabFurnish.com was brought to India by Rocket Internet who has various ventures across various countries such as: Zalando in Germany, Dafiti in Brazil, Iconic in Australia and Lamoda in Russia. Vaibhav Aggarwal,[2][3] Vikram Chopra and Mehul Aggarwal are the co-founders of FabFurnish.com. The company headquarters is in Gurgaon, Haryana.

FabFurnish retails home furniture, furnishings and home décor. In June 2012 Rocket Internet merged another venture (Heavenandhome.com) under its Westwing Project with FabFurnish.com.

Business model

FabFurnish.com showcases an assortment of about 30,000 home products. The company follows a hybrid (both offline and online) model.[4]

FabFurnish.com launched it's first TVC in January 2014,[5] with the tagline Home of Fimagination. Curated by Bang In The Middle, a Gurgaon-based creative agency, the team prepared two ad films, to endorse the brand name.[6] FabFurnish.com leveraged it with a six-day social media contest, asking for a word that best expresses freedom of imagination in one word. By the end of the contest, the word Fimagination started trending on social media.

Store

FabFurnish.com also has partner showrooms in Gurgaon, Bangalore and Faridabad.[7]

Products and brands

The e-store carries 400 brands, including Noritake, Bombay Dyeing, Corelle, Clay Craft,[8] Esprit, Tupperware, Swayam, Fab Home, KingSelect, MOM-Italy, Elmwood, Blossoms, Rocca and Eternal.

References

  1. ↑ "Excl: FabFurnish.com". Alexa. Retrieved 2014-01-16. 
  2. ↑ "AgTalk | Competing against all odds: FabFurnish’s Vaibhav Aggarwal". AdGully. 18 November 2013. Retrieved 26 November 2013. 
  3. ↑ "Interview with Vaibhav Aggarwal". Indiainfoline. Retrieved 23 November 2013. 
  4. ↑ "FabFurnish: Want to be online IKEA". The Hindu Business Line. 18 November 2013. Retrieved 26 November 2013. 
  5. ↑ "Best Media Info". BestMediaInfo. Retrieved 22 January 2014. 
  6. ↑ "Best Media Info". Best Media Info. Retrieved 9 January 2014. 
  7. ↑ "Rocket Internet-backed FabFurnish goes hybrid, opens franchise store". VC Circle. TechCircle.VCCircle. Retrieved 26 November 2012. 
  8. ↑ "Clay Craft ties up with Fabfurnish.Com". Business Standard. 9 January 2014. 
This article is issued from Wikipedia. The text is available under the Creative Commons Attribution/Share Alike; additional terms may apply for the media files.