EyesOn Design

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EyesOn Design are a series of events including an annual car show and a fundraiser for the Detroit Institute of Ophthalmology. It has become a national event focused on the emotion and character of automotive design.

History

The Eyes on Design Show was established on the late-1986 as both celebration of automotive design and a fundraiser for the Detroit Institute of Ophthalmology, a nonprofit organization in Grosse Pointe Park, Michigan, devoted to matters pertaining to the eye and vision.[1][2]

The first shows were called "Eyes On The Classics". The first shows were held in the Grosse Pointe Academy parking lots. Initially focused on the domestic "Big Three" (General Motors, Ford and Chrysler), the show was expanded to include automakers from around the world. The name was also changed to "EyesOn Design". For its third show, the venue moved to the grounds of the Edsel and Eleanor Ford House.

To ease access and accommodate the increasing public attendance, the design chiefs at DaimlerChrysler, Ford, and General Motors suggested that the event be hosted by one of their companies each year.[3] The 2002 show was held at the Chrysler Headquarters and Technology Center in Auburn Hills, Michigan. The theme for this 15th anniversary weekend-long show was "Performance Vehicles".[3]

In 2003, the General Motors Technical Center in Warren, Michigan hosted the event. According to General Motors, the 2003 event was the largest, most complete collection of concept vehicles ever assembled representing the very best efforts of GM, Ford, Chrysler, and other automakers.[4] The three-day event was also the first time the GM Design Center was open to the general public.[4] Attendees also had the opportunity to purchase rides in notable GM concept cars.[4]

A Founding Chairman of the annual EyesOn Design event, Chuck Jordan, was commemorated during the January 2011 North American International Auto Show in Detroit.[5] The EyesOn Design show celebrated its 25th anniversary during summer 2012, on the grounds of the Edsel and Eleanor Ford House with over 200 vehicles displayed by invitation only.[6]

Design focus

The "Eyes on Design Show" has grown from an East Side show to an automobile exhibition of national and international significance.[7]

According to the Ford Motor Company, the Eyes on Design Show is the world's only car show to focus on the emotion and character of automotive design.[8]

Bringing together some 250 concept cars in one place is the secret of the show's success that has been driven by the enthusiastic assistance of automotive design executives.[7] In addition to vehicles from various automakers, the event also features concept cars by invitation from some of the world's most renowned vintage automobile collectors and restorers.[4]

The vehicles shown at the annual event are by invitation. Judging in numerous classes is "based not on the quality of the restoration or authenticity"; rather it is on the basis of their "the design character, emotional appeal and artistic excellence of the vehicle."[3]

Lifetime Design Achievement

The EyesOn Design celebrations include the prestigious "Lifetime Design Achievement" award. This recognition is given to an accomplished automotive designer selected by previous winners of this award.[9]

References

  1. Hessburg, Philip C. "The History of the EyesOn Design Car Show in June at the Edsel & Eleanor Ford House in Grosse Pointe". Detroit Institute of Ophthalmology. Retrieved 10 March 2011. 
  2. "Dassault Systèmes Continues Tradition of Sponsoring EyesOn Design Competition" (Press release). Dassault Systèmes. 8 January 2008-01-08. Retrieved 25 April 2012. 
  3. 3.0 3.1 3.2 Beauregard, Marc (15 July 2002). "Eyes on Design 2002 - A weekend of classic design". Car Design News. Retrieved 10 March 2011. 
  4. 4.0 4.1 4.2 4.3 "Design Automotive Exhibit at the GM Technical Center". General Motors. 6 March 2003. Retrieved 10 March 2011. 
  5. Gallina, Eric (21 January 2011). "2011 EyesOn Design Awards". Car Design News. Retrieved 25 April 2012. 
  6. Moran, K. Michelle (7 June 2012). "EyesOn Design celebrates 25 years of visionary vehicles". C and G news. Retrieved 30 November 2013. 
  7. 7.0 7.1 Wright, Richard A. (7 July 2003). "From modest beginnings, Eyes on Design is now a major show". The Detroit News. Retrieved 10 March 2011. 
  8. "Honorary Chairman Announced for 2001 Eyes On Design". Ford Motor Company Press Release. 20 April 2001. Retrieved 10 March 2011. 
  9. "EyesOn Design Celebrates 23 Years with the Launch of its 2010 Season". dbusiness. 23 December 2009. Retrieved 10 March 2011. 
  10. Brophy, Drew (16 December 2013). "2014 EyesOn Design Lifetime Achievement Award Winner announced" (Press release). eyesondesign.org. Retrieved 22 January 2014. 
  11. "Top designers select Wayne K Cherry for the EyesOn Design Lifetime Design Achievement Award" (Press release). Detroit Institute of Ophthalmology. 1 August 2012. Retrieved 29 November 2013. 
  12. Borney, Nathan (22 October 2012). "GM Design Chief Wayne Cherry To Get Lifetime Award". Detroit Free Press. Retrieved 29 November 2013. 
  13. "Top designers select Chris Bangle for Lifetime Design Achievement Award" (Press release). Detroit Institute of Ophthalmology. 10 November 2011. Retrieved 25 April 2012. 
  14. Ready, Owen (15 November 2011). "Chris Bangle to receive EyesOn Design Lifetime Design Achievement Award". Car Design News. Retrieved 25 April 2012. 
  15. Constant, Brad (3 March 2011). "EyesOn Design to honor Volkswagen design chief Walter de'Silva". Auto Week. Retrieved 3 November 2011. 
  16. "Shiro Nakamura to receive major design award" (Press release). Detroit Institute of Ophthalmology. 2010. Retrieved 25 April 2012. 
  17. "Willie G. Davidson Receives Lifetime Design Achievement Award" (Press release). Ultimate MotorCycling. 3 February 2009. Retrieved 25 April 2012. 
  18. "Lifetime Design Achievement Award: Bob Lutz". ultimatecarpage.com. 2008. Retrieved 25 April 2012. 
  19. Clements, Rob (2008). "EyesOn Design - 2008 Report". ultimatecarpage.com. Retrieved 25 April 2012. 
  20. Clements, Rob (2007). "EyesOn Design - 2007 Report". ultimatecarpage.com. Retrieved 25 April 2012. 
  21. Purdy, Steve. "Celebrating the Art of Automotive Design". TheAutoChannel. Retrieved 30 November 2013. 
  22. [http://history.gmheritagecenter.com/wiki/index.php/Jordan,_Charles_M. "Jordan, Charles M."]. General Motors Heritage Center. Retrieved 30 November 2013. 
  23. "Charles (Chuck) Pelly Bio". The Design Academy. Retrieved 30 November 2013. 
  24. Beauregard, Marc (15 July 2002). "Eyes on Design 2002 - A weekend of classic design". Car Design News. Retrieved 30 November 2013. 
  25. "Giugiaro". Automotive Testing Technology International. Retrieved 22 January 2014. 
  26. "Richard A. Teague to be Honored at "Eyes on Design"". The Auto Channel. 19 June 1999. Retrieved 25 April 2012. 
  27. "Richard (Dick) A. Teague 1923-1991". Coacbuilt. 2004. Retrieved 25 April 2012. 
  28. Winding-Sørensen, Jon (11 June 2003). "75 years of General Motors Design: Bill Mitchell - The Car Guy". Car Design News. Retrieved 25 April 2012. 
  29. "Gordon Buehrig 1904-1990". Coacbuilt. 2004. Retrieved 25 April 2012. 

External links

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